To mark the 40th anniversary of being the first UK club with kits sporting a sponsor, Kettering Town will be wearing commemorative Kettering Tyres shirts for their next two Saturday fixtures.

The replica strips will be used in the home game against Stratford Town on Saturday 16th January then again at Weymouth away on Saturday 23rd January 2016.

Shirt sponsors are now commonplace in the world of football, but Kettering Town kicked off this trend when they first wore shirts emblazoned with Kettering Tyres in January 1976.

Derek Dougan had retired from professional football and took on the role of CEO of Kettering Town Football Club that year – sealing the sponsorship deal in one of his first major acts in the role.

At first this was met with resistance by The FA, who ordered for the logo to be removed. 

However, the next year Kettering Town, Derby County and Bolton Wanderers applied for the right to carry sponsorship on their shirts – which led to The FA granting them permission to do so in June 1977.

Since then the number of sponsorships and the fees involved have grown dramatically - this year alone Premier League Football Clubs earned more than £200 million from shirt sponsorship deals. 

The top ten shirt sponsorship deals in the world account for revenues of over £300million – none of which could have been possible without Kettering Town and Derek Dougan.

Kevin Shoemake, CEO of the Northamptonshire FA, said: “It’s fantastic to be able to credit such a momentous event in the history of football in the UK to a club in Northamptonshire. Shirt sponsors help clubs at all levels to develop – which might not be possible without the foresight and trailblazing work of Derek Dougan and Kettering Town and for challenging the rules at the time.

“I’m very pleased to see the club making an effort to celebrate its heritage and hope plenty of grassroots football fans turn out to support the club in their upcoming games.  It’s also an opportunity for us as well as Clubs and Leagues within the County to thank all the sponsors for the financial support they provide within grassroots football as well as their time, effort and ideas in helping develop the game locally.”

 

 

Comments (6)

  1. Zakaria

This is very nice too.

 
  1. Wally world

Pretty damn cool!

 
  1. Sunny
  1. Shirt Historian

Are they sure? I think you will find that in 1977 Hibs became the first British club to wear sponsored shirts, featuring the Bukta logo. 8)

 
  1. Bukta Historian

Correct, In 1977 Hibernian became the first top level UK club to wear shirts carrying sponsorship (by Bukta, the kit manufacturer).

 
  1. logansdad

Indeed....But 1976 was, believe it or not....A whole 12 months before 1977....

 
There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST 17/18 KITS

Daegu FC 2018 The Hump Football Kits

Daegu FC 2018 The Hump Football Kits

These are the new Daegu FC 2018 home (blue), away (navy) and third (white) kit designs by The Hump. The new kits will be used during the 2018 K…
Incheon United 2018 Hummel Away Kit

Incheon United 2018 Hummel Away Kit

This is the new Incheon United 2018 away kit by Hummel. The new away kit will be used during the 2018 K League 1, which will be the 36th season of…
Incheon United 2018 Hummel Home Kit

Incheon United 2018 Hummel Home Kit

This is the new Incheon United 2018 home kit by Hummel. The new home kit will be used during the 2018 K League 1, which will be the 36th season of…
Jeonnam Dragons 2018 Joma Home and Away Kits

Jeonnam Dragons 2018 Joma Home and Away Kits

These are the new Jeonnam Dragons 2018 home and away kits by Joma. The new kits will be used during the 2018 K League 1, which will be the 36th…
Asan Mugunghwa 2018 Mizuno Home and Away Kits

Asan Mugunghwa 2018 Mizuno Home and Away Kits

These are the new Asan Mugunghwa FC 2018 home and away kits by Mizuno. The new kits will be used during the 2018 K League 2, which will be the sixth…
Toronto FC 2018 Adidas Away Kit

Toronto FC 2018 Adidas Away Kit

The new Toronto FC away kit by Adidas is out, complete with a star above the crest honouring last year's MLS Cup triumph. The Reds are going with a…
Limerick 2018 Umbro Home Kit

Limerick 2018 Umbro Home Kit

This is the new Limerick FC home football shirt by Umbro. Limerick will be wearing the new home kit during the 2018 League of Ireland Premier…
Waterford 2018 Umbro Home Kit

Waterford 2018 Umbro Home Kit

Waterford revealed the new home shirt by Umbro for the 2018 season. Waterford FC will be wearing the new home kit in the 2018 League of Ireland…
Atlanta United 2018 Adidas Away Kit

Atlanta United 2018 Adidas Away Kit

Atlanta United have unveiled their new away kit for the 2018 season by Adidas, and its crest and other logos offer a peachy new splash of colour.…
River Plate 2018 Adidas Third Kit

River Plate 2018 Adidas Third Kit

River Plate and adidas Argentina revealed the club's new third shirt. This shirt is inspired by all the colours of the Estadio Monumental, packed…
Guangzhou R&F 2018/19 Nike Home Kit

Guangzhou R&F 2018/19 Nike Home Kit

This is the new Guangzhou R&F F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Jiangsu Suning 2018/19 Nike Home Kit

Jiangsu Suning 2018/19 Nike Home Kit

This is the new Jiangsu Suning F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Hebei China Fortune 2018/19 Nike Home Kit

Hebei China Fortune 2018/19 Nike Home Kit

This is the new Hebei China Fortune F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Shandong Luneng 2018/19 Nike Home Kit

Shandong Luneng 2018/19 Nike Home Kit

This is the new Shandong Luneng Taishan F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese…
Henan Jianye 2018/19 Nike Home Kit

Henan Jianye 2018/19 Nike Home Kit

This is the new Henan Jianye F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Beijing Guoan 2018/19 Nike Home Kit

Beijing Guoan 2018/19 Nike Home Kit

This is the new Beijing Sinobo Guoan F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Guangzhou Evergrande 2018/19 Nike Home Kit

Guangzhou Evergrande 2018/19 Nike Home Kit

This is the new Guangzhou Evergrande Taobao F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese…
Shanghai SIPG 2018/19 Nike Home Kit

Shanghai SIPG 2018/19 Nike Home Kit

This is the new Shanghai SIPG F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Shanghai Shenhua 2018/19 Nike Home Kit

Shanghai Shenhua 2018/19 Nike Home Kit

This is the new Shanghai Greenland Shenhua F.C. 2018/19 Home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese…
Seongnam 2018 Umbro Away Kit

Seongnam 2018 Umbro Away Kit

This is the new Seongnam FC 2018 away kit by Umbro. The new away kit will be used during the 2018 K League 2, which will be the sixth season of the K…