LA Galaxy and Herbalife Announce 10-Year Extension

LA galaxy herbalife sponsor

The 2011 MLS Cup Champion LA Galaxy and Herbalife announced a record 10-year extension to their existing agreement that will see the global nutrition company continue as the official presenting sponsor and jersey sponsor of the Galaxy. The landmark extension to the partnership will run through the 2022 MLS season and is valued at over $44 million, making it the single largest and longest sponsorship agreement for an MLS club in League history.

“Herbalife bet on the Galaxy six years ago and now MLS has exploded in popularity and growth. For them to renew their partnership for this extended length is a tremendous mutual reward for both of us and a demonstration of their belief and faith in MLS,” said Tim Leiweke, CEO of Anschutz Entertainment Group (AEG). “To have this kind stability and strength in a partnership that will take us into the next decade is refreshing for the sports industry.”

“We made our first commitment to the LA Galaxy and MLS more than five years ago and we are delighted to carry on by committing to a long-term relationship,” said Michael O. Johnson, Herbalife’s chairman and CEO. “We continue to believe in the global appeal of the club, and the sport of soccer, to promote a healthy, active life. The LA Galaxy have created much excitement for the sport among soccer fans and among our independent distributors around the world.”

As the Galaxy’s official jersey sponsor, the Herbalife name will continue to appear prominently on the front of the club’s jersey, which is one of the top selling jerseys in MLS. Additionally, Herbalife will remain the Galaxy’s official and exclusive nutrition partner, with the entire line of the Herbalife products available to the club’s players and coaching staff.

The Galaxy and Herbalife also announced today that as part of the extension agreement, $2.5 million will go toward supporting charitable efforts between the Los Angeles Galaxy Foundation and the Herbalife Family Foundation to benefit vulnerable and underserved children. In conjunction with this initiative, the LA Galaxy and Herbalife have announced a joint program benefitting Children’s Institute, Inc. (CII), which will see the organization receive a $1 million donation to support fitness and nutrition programs at a new facility CII is planning in Watts, Calif.  In addition, players from the Galaxy, Herbalife independent distributors and employees from both organizations will provide volunteer support to other CII locations.

“We are proud that we are able to help improve the lives of vulnerable children in our communities through the Los Angeles Galaxy Foundation and the Herbalife Family Foundation,” Johnson added.

In 2005, Herbalife became the official nutrition company of the LA Galaxy. In 2007, it became the official jersey and presenting sponsor of the LA Galaxy. Over the past five years, the Galaxy have emerged as a truly international brand with worldwide recognition. The club continues to be the benchmark by which all others are measured in Major League Soccer, winning the Supporters’ Shield in each of the last two seasons and reaching MLS Cup twice in the last three years, culminating with a memorable 1-0 win over the Houston Dynamo in front of more than 30,000 fans at The Home Depot Center in MLS Cup 2011. Additionally, the Galaxy have expanded their global footprint through international tours of Australia, Canada, China, Hong Kong, Indonesia, New Zealand, the Philippines and South Korea, as well as friendlies in Southern California against international powers such as AC Milan, Barcelona, Boca Juniors, Chelsea, Manchester City and Real Madrid. In the last five years alone, the Galaxy have played in front of nearly 750,000 people and millions more on television in these games while helping spread the Galaxy and Herbalife brands to all corners of the globe.



Comments   

 
Guest
-1 # Guest 2012-03-27 00:34
first (just for fun)
damn I hate LA, but that's a lot of money for an MLS team 44 million! ChivasUSA all the way !!!!!!
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Guest
-3 # Guest 2012-03-27 00:36
and remember! Chivas USA were the first ever to have a sponsor in MLS history!
WE WERE THE ONES TO MAKE HISTORY! :lol:
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Guest
+3 # Guest 2012-03-27 18:22
Quoting Chivas USA fan:
first (just for fun)
damn I hate LA, but that's a lot of money for an MLS team 44 million! ChivasUSA all the way !!!!!!

im pretty sure all that money gets re distributed throughout the league, including chivas usa. long live socialism!
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Guest
-1 # Guest 2012-03-30 01:35
REALLY? HELL YEAH!!!!!!!!!
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Guest
-1 # Guest 2012-03-27 09:23
mmmm herb
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Gazhorn
0 # Gazhorn 2012-03-27 11:40
Herbalife & Galaxy extend sponsorhip...

Bully for them.
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Guest
+3 # Guest 2012-03-27 18:17
I HOPE MLS CANCELS THE ADIDAS DEAL SOON!!!! im getting very tired of adidas cookie cutter kits since 2005. A-league nix'd their reebok deal and now look at all their kits, they are all class. MLS has no variety. i know MLS is all about parity, but it didnt have to spill over into the kits. get some puma, nike, umbro up in here! im tired of adidas!
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Guest
+4 # Guest 2012-03-27 18:19
Quoting Jazz man:
I HOPE MLS CANCELS THE ADIDAS DEAL SOON!!!! im getting very tired of adidas cookie cutter kits since 2005. A-league nix'd their reebok deal and now look at all their kits, they are all class. MLS has no variety. i know MLS is all about parity, but it didnt have to spill over into the kits. get some puma, nike, umbro up in here! im tired of adidas!

plus clubs are allowed to negotiate their own jersey sponsor i dont understand why MLS dont let their clubs negotiate their own kit brand deals too.
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Guest
+2 # Guest 2012-03-28 00:11
Let's give adidas some credit- as of late, the kits have definitely improved (look at Timbers, Sounders, RBNY, Vancouver...) but some leave something to be desired. Still, I would like for the separate kit manufacturers again.
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Guest
-1 # Guest 2012-03-30 00:34
Quoting Jazz man:
I HOPE MLS CANCELS THE ADIDAS DEAL SOON!!!! im getting very tired of adidas cookie cutter kits since 2005. A-league nix'd their reebok deal and now look at all their kits, they are all class. MLS has no variety. i know MLS is all about parity, but it didnt have to spill over into the kits. get some puma, nike, umbro up in here! im tired of adidas!

Would be nicer if all the kits were nike, not some german brand that lacks in design for a while now. Nike make some very nice kits for the national teams and club teams.
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Gazhorn
-1 # Gazhorn 2012-04-03 11:56
Nike now supply the NFL too from 2012. I don't think the jersey designs have been revealed yet though.
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Guest
-1 # Guest 2012-04-02 07:51
Anything to make their $$$$$$$
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Guest
-1 # Guest 2012-04-06 23:04
I love the MLS kits, the only off-putting thing about them is the numbers and letters on the backs, they really should use blocked letters like the NFL teams do instead of those curvy italic adidas ones. :/
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