leicester city puma kit deal

Leicester City Football Club and Puma announced a new partnership that will see the two working together from June 2012.

The collaboration, which will run for three years, will see PUMA become the Foxes' Official Sportswear & Technical Kit Sponsor, supplying team kit, replica kit and training wear, starting with the 2012/13 season.

Leicester City joins the likes of Newcastle United and newly-promoted Reading among PUMA's UK-based partners.

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The Foxes' brand new 2012/13 kits, the first to be designed under the new partnership, will be revealed during the summer months.

Leicester City Chief Executive Officer Susan Whelan said: "It is with great pride that we announce our fantastic new partnership with PUMA, whose reputation as an industry leader strengthens every item bearing their world-famous brand.

"Worn with pride by players and supporters alike, our first team kits are one of the biggest parts of our identity as a Football Club, so to have a renowned partner like PUMA alongside us in their development is a hugely exciting prospect.

"This news will generate a lot of anticipation among our supporters, who can look forward to seeing an excellent PUMA range in the City Fanstore from the end of July."

Roger Harrison, PUMA UK Marketing Director comments: "We are really pleased to be working with Leicester City and its fans. We are confident that through this partnership we will not only increase exposure of PUMA but also deliver a strong service to the club, team and supporters. This agreement underlines our strong commitment to expand our position in the global football market."

The relationship between brand and Club will be managed and delivered by Genesis Sports. Genesis Sports Sales Director, Russell Thomas said: "As the brand's exclusive licensee for PUMA Pro Teamsports, Genesis is delighted to be working with Leicester City going forward to deliver the full range of Technical Kit and training wear for both players and supporters."







Quoting :
No longer the kings of the cheap and nasty then?

This must be the first time the bin dippers have worn anything by an established brand.


No points to the Forest kids for originality there. Oh, and we know you care about us really. Methinks the ASBOs doth protest too much.


So a more known brand gives them a template kit? Is that what fans really want? They will no doubt end up with a kit identical to whatever Cardiff's looks like next season. At least Burrda offer something different


Unfortunately unless your team's 'puma' kit is sold in sports retailers it will no doubt be of a crap material top that does not offer the same quality that of a nike or adidas template. Why puma? why? I agree Burrda would have made a decent kit that is designed FOR Leicester for the club itself.


The issue wasn't as much with the style of our Burrda kits (which I very much liked myself) but with the quality of the shirts.
Badges and logos falling off the shirts, sizes completely wrong, cheap feel material and so on. They just stank of having no quality control during their production lines


the burdda kit quality was the worst i have ever known. Parts of the shirt ripped of and i only wore it for 2 weeks, The king Power bit.

Puma will be much better because you can get it locally, maybe get discounts from leicester and finally shirt quality will be better


The burdda kit rubbish had to send it back 3 times spent most of the season with no leicester kit when it was peeling apart it was awlful shirt looked like something found in a skip up in forrest somewhere please be better quality so at least you can wear it with pride go on the foxes loyal ulster fan pride of northern ireland :-)


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