Leyton Orient announced a new partnership with world-renowned kit suppliers New Balance from the 2019/20 season as the Club’s Retail Operations will be brought in-house with the aim of providing fans a greater selection of products and improved service.
New Balance were founded in 1906 and have become one of the leading sport footwear manufacturers and have made a successful move into football, producing kits for some of the world’s largest football clubs such as Liverpool, Celtic, FC Porto, Athletic Club and Lille.
Chief Executive Danny Macklin told leytonorient.com, “Following a thorough review of various brands the Club are delighted to be partnering with New Balance from the summer. We visited them in Boston last year and have been working on new ranges for kit, training wear and leisurewear items. We plan to formally launch the kits in late Spring/early Summer 2019. The designs for the home and away shirts will bring a modern twist to one of the traditions of this great Club
"Over the coming months, we will be working closely with New Balance to bring an exciting new range to supporters ahead of the 2019/20 season.
"Additionally, as a Club we will be liaising closely with fans to ensure we provide a first-class experience in-store and online and ensuring an exciting range of official merchandise for fans of all ages
“With the Club enjoying exceptional attendances the new product ranges will be introduced from next season encouraging fans to spread the Orient word wherever they go! It is the Club’s intention to have three playing kits for next season, each with its own identity. The replica shirts will also be available in female sizes
“To date in the 2018/19 season retail sales have been nearly 50% higher than last season. It is hoped that by taking fan feedback and suggestions on board that further growth can be achieved to enable further investment into the playing squad and fan facilities:”
A New Balance spokesperson stated, "Leyton Orient has been an East London institution for over a century. We look forward to welcoming The O's to the New Balance Football family and seeing the new kits on pitch, as the club works to re-establish its rightful place in the Football League."
The Club would like to thank Just Sport for their extensive support and range provided to fans over a number of seasons.
The Club will liaise with fans in the coming weeks to take on board suggestions for future product ranges.