According to the newsoftheworld, Liverpool FC are working on a new £60million - record football shirt sponsorship deal with Carlsberg, LFC sponsors since 1992.
Liverpool FC hope to conclude negotiations as early as this summer on an agreement which would eclipse those of Manchester United and Chelsea.
The club’s current 3-year contract with Carlsberg is worth around £10m a year - including Champions League bonuses - and ends after the 09/10 season.
Co-owners Tom Hicks and George Gillett are out to top the 4-year £56m arrangement Manchester United signed with AIG in 2006 and Chelsea's 5-year £50m contract with Samsung. with a new four-year Carlsberg deal.