Liverpool set to sign £150 million Adidas kit deal

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liverpool adidas

News of the World reports that liverpool are set to sign a new £150 million kit deal with adidas.

Adidas are desperate to reaffirm their commitment to Liverpool FC who, alongside United, blow their Premier League rivals out of the water when it comes to worldwide shirt sales. The German manufacturer are convinced investment is on its way to Anfield and a new board will soon be in place following the £110m debt reduction from the Rhone Group.

The current deal between adidas and Liverpool, worth £12m-a-season, has two years to run but discussions are underway over a new ten-year deal, which will rival Manchester United's record-breaking deal with Nike.

United signed a £300m deal with Nike for 13 years in November 2000 - but that included their entire merchandising rights. Liverpool will be looking to better Chelsea's 10-year deal with adidas which was worth £100m in 2005. They will want a minimum of £15m a year.


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Comments   

 
Guest
-23 # Guest 2010-04-05 19:13
i hate adidas. but theyr current black and gold away shirt is the only adidas shirt i like. but really i think they would look better with umbro.
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Guest
-8 # Guest 2010-04-05 21:41
:D umbro are micky mouse kits compared to adidas (2nd biggest sports manufacture in the world)
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Guest
+8 # Guest 2010-04-07 21:41
Actually Adidas is the biggest sport manufacture at the present.

And I agree, although Umbro has produced some good kits in the latest years. And Umbro is also owned by Nike, why change to umbro when Adidas produces nice kits on the long run compared to the boring/simplistic designs of Umbro and Nike.
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Guest
+9 # Guest 2010-04-06 17:11
Don be stupid u cock adidas is way better than umbro
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Guest
-6 # Guest 2010-04-07 16:07
Quoting Don be stupid u dick:
Don be stupid u cock adidas is way better than umbro

Adidas is shit. Designs are crap and have been for as long as I remember.
Umbro has killed Adidas with recent designs... So what if they're the biggest manufacture... Shit material shit designs. Nike and Umbro are killing them with their retro kits.
Idiots.
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Guest
+4 # Guest 2010-04-17 08:33
I've got the new England away shirt as well as all three of the current Liverpool shirts. I have to say that the England shirt is nowhere near the quality of the adidas shirts.
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Guest
+4 # Guest 2010-04-05 19:37
I've been a bit dissapointed in adidas ove the last few seasons , and i hope the new liverpool kit (confirmed on 8th april) will be nice and adidas can step up there game a bit. :lol:
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Guest
-2 # Guest 2010-04-05 20:09
umbro? wuteva lol theyd hv us wearing red chequerd lol, i love adidas kits, cossy 8)
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Guest
-5 # Guest 2010-04-05 20:18
je parle francais nan jai pas toucher :D :lol: :-) ;-)
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Guest
-3 # Guest 2010-04-05 20:21
do you speak englis my name ho ,ha,hi .i am litte hat and curly long hair . i love them je parle un peu anglais
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ed6ar
0 # ed6ar 2010-04-06 18:51
if you enter in an english page, try to speak english
yo soy espa?
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Guest
-7 # Guest 2010-04-05 20:33
bring back reebok!!!
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Guest
+7 # Guest 2010-04-05 21:09
I was glad we moved to adidas from reebok have u seen the state if the new Bolton kit thank god we don't have them anymore, we always get the best adidas kits anyway, anyone any links to new kit before it's launched??
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Guest
-1 # Guest 2010-04-05 23:08
http://images.google.co.uk/imgres?imgurl=http://i235.photobucket.com/albums/ee295/FIFA_Shakir/lfckit2010.png&imgrefurl=http://forums.lfconline.com/showthread.php%3Ft%3D98619&usg=__JLMufMbC4RClBrOxKBsOuU_gOZw=&h=450&w=450&sz=163&hl=en&start=40&itbs=1&tbnid=ab76q7nQQXZqsM:&tbnh=127&tbnw=127&prev=/images%3Fq%3DNew%2BLFC%2BHome%2BKit%2B2010/12%26start%3D20%26hl%3Den%26sa%3DN%26gbv%3D2%26ndsp%3D20%26tbs%3Disch:1
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curswine
0 # curswine 2010-04-06 02:23
FSC posted this a while ago, I'm pretty certain that these are what will be revealed in the days to come.

http://www.footballshirtculture.com/10/11-kits/liverpool-2010-2011-adidas-football-shirts-leaked.html
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Guest
+6 # Guest 2010-04-05 22:29
Excellent news. Adidas, when they get it right, make the classiest looking kits.

Now, if Liverpool would just make the current badge less busy, or just go back to the eighties design....
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Kallenovsky
+1 # Kallenovsky 2010-04-06 01:45
♪ Money! Money! ♫
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Guest
+2 # Guest 2010-04-06 02:13
Can't complain, their Liverpool (home) shirts are all top notch designs. Can't say the same about some of the other generic stuff Adidas pump out though, just look at the Championship
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Guest
+5 # Guest 2010-04-06 04:50
I hope Glasgow Rangers can sign a deal with Adidas next season. I am tired of the Umbro crap.
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Guest
+2 # Guest 2010-04-06 07:26
Quoting RFC Miller:
I hope Glasgow Rangers can sign a deal with Adidas next season. I am tired of the Umbro crap.



Why should Adidas sign DIE HUNS? Just because they´re from Germany? Rangers, as the staunchly british stronghold should stick with UMBRO, and Umbro-ny the way-manufactures XXXXXXL and XXXXXXXXXXXL Shirts, so the fat, bald, tatoed IBROX inbred fits into it. Adidas and Nike just produces up to XXL and that wouldnae fit you fatties.

UMBRO & BUCKFAST.....but Tennents and UMBRO is good, too.
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Guest
+4 # Guest 2010-04-06 07:52
Umbro is owned by rubbish nike. That would make it American.
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Guest
0 # Guest 2010-04-06 07:57
Looking forward to continuing the tradition.
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Guest
0 # Guest 2010-04-06 08:28
If I were Adidas I wouldn't have bothered !
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Guest
-1 # Guest 2010-04-06 10:22
I just heard that Vandanel have gone into administration ! Does anyone know if this is true ???
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Guest
+1 # Guest 2010-04-06 10:35
Good , for us we need a long time commitment with shirt companies , we don't won't to go back to Reebok or picked up by umbro and £15 million is a lot of money for one year that can help us get a decent player or two. It also said new investment , we really need someone to come in and get hicks and gillet out , they aren't focused on Liverpool FC they are in America going to every Dallas Stars Hockey match.
Since 2007 when they came to Liverpool FC they have not had a single board meeting . They have spent no more than Arsenal , Chelsea , Manchester United and Manchester City who haven't played in the Champions league , which is worrying .

Please let me know what you all think but not having a board meeting since 07 is serious business.
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Guest
+1 # Guest 2010-04-06 11:03
Adidas must be kicking themselves for letting Newcastle go now..hahaha
Now desperate for Liverpool to sign on
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Anonymous^^
+1 # Anonymous^^ 2010-04-06 11:34
Oh nice, I think the rumour for selling Fernando Torres and Steven Gerrard will have an end now.
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Guest
-1 # Guest 2010-04-06 12:25
dxjb haven't Newcastle and spurs swapped between them,
with Newcastle getting puma and spurs with adidas.
If what I heard is true why would they be kicking themselves , Spurs are the better team
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curswine
+2 # curswine 2010-04-06 12:38
Spurs will be puma another year yet before the adidas contract kicks in, supposedly, although I've seen no confirmation of a deal even being done with adidas.
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Guest
0 # Guest 2010-04-06 14:14
k
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Guest
+1 # Guest 2010-04-06 16:49
Also everyone is the new home liverpool kit the one with the collar because that's the best home kit out of the two
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Guest
+1 # Guest 2010-04-06 17:05
A big club like liverpool needs a top brand like adidas.
I hope liverpool get`s the best out of this deal
Well done boys!!!
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Guest
0 # Guest 2010-04-06 18:05
The News of The World? Must be bollocks then...
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Muffin
+3 # Muffin 2010-04-06 21:51
Adidas is the right Thing for Liverpool!
Big Team, Big Kit!
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Guest
-1 # Guest 2010-04-06 21:57
What a shame; another 10 years of bland adidas templates. A club with the history of Liverpool should have a distinctive style all of their own and in my opinion that means a return of the Umbro brand and the 70's club crest.
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Guest
-2 # Guest 2010-04-07 08:28
liverpool should go with nike, the adidas template and quality is rubbish!!!!!!. come on nike!!!!!!.
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Guest
-2 # Guest 2010-04-07 08:58
Yeah Liverpool needs to ditch adidas asap, and get with NIKE, that home shirt would look sweet as hell with a pair of Air Force 1's.
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Guest
+1 # Guest 2010-04-07 13:30
Personally, always thought that the Adidas kits that Liverpool have worn in the past have always been simple and unfussy. Classics., with minimal trimmings. Which to me, signify's Liverpool F.C.
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