liverpool warriorLiverpool have wrapped up a £25m-a-year kit deal with Boston-based company Warrior Sports, according to reports in Friday's papers.

Warrior, a subsidiary of New Balance, will take over from adidas ahead of the 2012-13 season and it is expected to be a long-term relationship which puts Nike’s deal with Manchester United - worth £23.5m - into the shade.

The news comes as a huge blow to their current kit manufacturers as Liverpool's shirt is the fourth-highest selling replica in the world.

Around 900,000 shirts are sold annually, a number only beaten by North West rivals United, plus Spanish giants Real Madrid and Barcelona.

Liverpool owner John W Henry had said that the club would only spend money that it generates and with Champions League football at least another season away, the promise of funds will boost the club's muscle in the transfer market.

Warrior are a big player in the United States where they have traditionally been associated with ice hockey and lacrosse.

The company, set up by Dave Morrow - who also invented the first ever titanium lacrosse stick - was bought out by New Balance in 2004.

The brand was transformed from a niche-market player to a huge brand big enough to sign a multi-year deal with the baseball giants Red Sox.

As part of the company's expansion, they have increased the number of player sponsorships and worldwide sales totalling £1billion has facilitated the move into football.

Thanks to Lee

 

 

 

Comments

Guest
+5

Guest

shame as adidas just cracked it with the last away offering, one of the nicer looking liverpool kits period. (jus my opinion) never was so sure about our 'quilted-smoking-jacket'/'diamonds are forever' current strip anyway.
i reckon warriors effort will be something along the lines of the old reebok kits.
and at least it wont have 'BELIEVE' written on the reverse of the badge :D
Guest
-20

Guest

Oh well, at least the team with "Believe" written on the inside of their shirts are about to win their 19th league title then it's onwards to Wembley for the Champions League final. :-)

How did your team's season go? :-*
Guest
+2

Guest

there's no mention of this on liverpool's or NESN's website. i cannot believe sales of reebok shirts ever did well as adidas so i can't see warrior branded shirts do just as well or better purely because adidas is a global and much admired brand. i only purchased one reebok shirt basically as they were all horrible. i think it's a bad move as they will lose sales revenue from impartial football fans from abroad who prefer the adidas brand. i kind of don't believe it and that it's just gossip. If it is the most expensive deal then why not sponsor Barcelona or Real Madrid instead seeing as they have more fans.
Guest
-29

Guest

ahaha suck siht liverpool. i will be lol'ing so hard if warrior produces some tacky kit like burrda, macron and errea. so much history lost just for money. liverpool are pretty much accepting that theyre no longer a top club
Guest
+36

Guest

HAHAHAHA you [censored]ing idiot! £25 Million pound a year for a shirt to be made, how many clubs get that plus another £20M from Standard Chartered on that shirt.

A Massive Massive deal for any club from any sport.
Guest
-27

Guest

Well we do you scouse b____d, we have the same shirt sponsor income as you and as for the manufacturer, you only just surpassed us this year, our deal with nike has been going since 2002/03, and its worth half a million less than yours...so when we renew in 2015 or get a new sponsor we'll make you're kit sponsorship deals look like mickey mouse money, just like our treble makes a mockery of your mickey mouse treble, keep getting excited scouse scum, we all know united is your cup final every season
Guest

Guest

Wow, its so funny watching thick man utd fans making a mockery of a mega bucks deal which will only benefit the greatest club in the world. they resort to name calling like "scouse scum". its not hard to do that, try manc wank. Oh wait i forgott, their fans all come from london and ireland.

Come back when you have won the champions league five times,

YNWA
Guest
+33

Guest

Quoting wilson:
ahaha suck siht liverpool. i will be lol'ing so hard if warrior produces some tacky kit like burrda, macron and errea. so much history lost just for money. liverpool are pretty much accepting that theyre no longer a top club


I am a United fan and to be honest this is a good deal, as the other guy said, £45mil between 2 sponsors is good going. Must say though, a kit does not define a team, you slag Macron but look how good Napoli are doing and they are sponsored by them.
Raymond1992
+21

Raymond1992

I dont know who you support but your such a naive fan. Its not about who supplies the kits or who sponsors the kits, its about wearing your clubs crest on your chest with pride! If Liverpool kits were supplied by Gola and sponsored by McDonalds I would still by the kit as would any real fan
Guest
-1

Guest

if u don't like liverpool y did u actuallty bother look up liverpool's new logo. ye it's shit but ur a loser for looking it up and posting something. u must sit at home on ur computer all day if u hav nothing better to do
Guest
+4

Guest

From memory; they started wearing Adidas again in 06/07, after debuting their fist Reebok kit in 96/97. Before that they had Adidas but I'm not sure for how long, at least a further 10 years I think. AT LEAST.

A Scouser will be able to give you a more definitive answer.
Guest
+3

Guest

Ditching a lucritive Adidas kit deal for this unknown pricey "Warrior" outfit...this feels like a gamble. Im all for new and smaller kit manufacturers to step up, but this manufacturer have to produce something supermajestic to prove themselves
Guest

Guest

Quoting Montesquieu:
Adidas Lucrative?

They're paying 25 Million, higher than Nike pays the Manc. So obviously if Adidas wasn't willing to match it, it's best to go with a brand that will.

Suppose...i guess. But as i said, Warrior will really have to prove themselves and make a very good first impression, which im sure they better for the whole umm "£25million" kit deal. Just have to wait and see...
Guest
-2

Guest

Who cares if its a few million more!
Adidas are the biggest sport manufacturer in the world and have always designed great kits for liverpool.
At the end of the day its the fans that are going to be buying these kits so surely we should get a say.
Guest
-2

Guest

Quoting Simon:
Who cares if its a few million more!
Adidas are the biggest sport manufacturer in the world and have always designed great kits for liverpool.
At the end of the day its the fans that are going to be buying these kits so surely we should get a say.


You obviously don't understand business. Nor do you understand that the premier-league is a corporate entity, where a few million here or there, makes a huge difference to a team.

You don't get a say because like many others, your opinion is based on feelings and emotions, and not on facts and knowledge. Hence why you're not likely to ever be a major director of a corporation or the Prime Minister. You don't know enough to make the right kind of decision when it comes to something bigger than managing your own finances.

Leave the decision making to the people who know how to do their job. Not to people who think that a shirt should have more pin stripes.
Guest
+3

Guest

Quoting Montesquieu:

You obviously don't understand business. Nor do you understand that the premier-league is a corporate entity, where a few million here or there, makes a huge difference to a team.

You don't get a say because like many others, your opinion is based on feelings and emotions, and not on facts and knowledge. Hence why you're not likely to ever be a major director of a corporation or the Prime Minister. You don't know enough to make the right kind of decision when it comes to something bigger than managing your own finances.

Leave the decision making to the people who know how to do their job. Not to people who think that a shirt should have more pin stripes.


Well it's not that easy my friend. Its all about distribution. Where the likes of adidas and Nike have worldwide distribution and the LFC brand is shown around the world these new and small brands do not have any distribution at all and all of a sudden you can't buy the replicas in important markets like Japan, China etc. So then the "fans" chose to support another team like ManU, Chelsea etc that they can buy replicas and fan apparel from in their own markets. All of a sudden you sell less merchandise and then the money you gained from that big deal is not so big or worst case inferior to what the adidas deal would pay.
Carousels and swings my friends.
Guest
-1

Guest

Quoting Rollo:

Well it's not that easy my friend. Its all about distribution. Where the likes of adidas and Nike have worldwide distribution and the LFC brand is shown around the world these new and small brands do not have any distribution at all and all of a sudden you can't buy the replicas in important markets like Japan, China etc. So then the "fans" chose to support another team like ManU, Chelsea etc that they can buy replicas and fan apparel from in their own markets. All of a sudden you sell less merchandise and then the money you gained from that big deal is not so big or worst case inferior to what the adidas deal would pay.
Carousels and swings my friends.



About 75% (at LEAST) of those United or Chelsea shirts one can buy in important markets such as China are fake, so even though the club still retains visibility in said market (and TV ratings go up as a result), the club doesn't even get a penny from the shirts due to the fact that it's not licensed by the club, nor does the maker of the fake shirt have any financial obligation to give the club anything.

Carousels and swings go both ways, mate. The shirt will still be available at major sporting goods stores or football-specific stores. Just because the shirt won't be found in an official Nike or adidas shop doesn't mean it's going to be impossible to find. Keep in mind, real fans can also order things off the internet these days, right from the club itself or from one of the thousands of online stores that sell these kind of things.
Guest
+38

Guest

Quoting ScouserHater:
Shit brand for a shitty team. Good partnership :)

Your bitterness and obsession is very sad to say the least. To even call yourself 'ScouserHater' proves what a sad little chap you are.
Guest
+51

Guest

"Warrior are a big player in the United States where they have traditionally been associated with ice hockey and lacrosse."

Big player in the US? Sorry, but I've never heard of this brand before. You know who I have heard of? Adidas.
Guest
+5

Guest

Quoting Chris:
what's the history of liverpool in kit manufacturers?
from when to when did they had adidas and reebok?

help, anyone? if you know, please share :)



People might answer your question if it actually made any sense
Guest
+5

Guest

Quoting wilson:
ahaha suck siht liverpool. i will be lol'ing so hard if warrior produces some tacky kit like burrda, macron and errea. so much history lost just for money. liverpool are pretty much accepting that theyre no longer a top club



tell me, what "history" was lost here? the same lost "history" when they moved from Reebok to Adidas??
Guest
+3

Guest

Anyone got an example of some of the shirts they've designed? Can't find anywhere. I also think it's a bit harsh to already criticize before we've even seen what they can do. It's a massive loss to lose such a big brand like Adidas, but it's time to move forward and look on to the future. They could even surprise us and come out with a really good kit. Guess we'll have to wait and see :-)
Guest

Guest

i thought they only made lacrosse sticks????


if they gunna get a worse sponsor than adidas then get summat like puma or kappa or carbrini not summat that 1. no ones heard of 2. a company that only specialises in hockey/lacrosse etc.
Guest
+1

Guest

Holy crap. Another big blow for adidas. Thought the current home kit was a bit boring this season but to drop such a big brand synonomous with football for an unknown one (football wise) is a pity in some ways. Thought they would be long term kit providers. Money talks and I guess adidas didn't talk loud enough...
Guest
+11

Guest

as a liverpool fan i couldnt care less what the kit looks like, 25million will buy ashley young and charlie adam, i know what id rather have, i will wear the shirt with pride what ever it looks like . . . . but then im a true fan and have full confidence in my beloved liverpool, get a grip people its a shirt ! who do u support a club or its kit !
Guest
+3

Guest

Here is history......Do you remember when Manu you sold out to nike? The were with the oldest known soccer brand named Umbro....not to mention Umbro was Based in Egland. They is no History its all about the dollar.
Guest
+7

Guest

Quoting History:
Here is history......Do you remember when Manu you sold out to nike? The were with the oldest known soccer brand named Umbro....not to mention Umbro was Based in Egland. They is no History its all about the dollar.


True but Nike was already making great products and had name recognition. Who the hell is Warrior? They make hockey jersey's?? For who, high school teams??
Guest
+7

Guest

Pardon me if I'm wrong, but doesn't that mean 'Warrior' will be making ALL of the training kit, kit bags and merchandise?

So that means Warrior will be making LFC footballs when they've never done it before?

Man, I can see an F50 beater right there. Wait there while I get my Lebron James brand 'soccer cleats' :D
Guest
+1

Guest

TBH £25m a yr...biggest sponsorship in the country, i think we should just wait and see what they do, J.W. Henry won't be made a fool of, im thinking they will produce something class....just wait and see
Guest
+2

Guest

MLS agreed a few years ago to a ADIDAS only sponsorship deal for the whole league. frankly its a crap agreement, as ADIDAS templates as of late are garbage.

Warrior is actually owned by New Balance, which is a pretty large manufacturer pretty well known in track and field areas. Warrior was a lacrosse brand owned by NB (as article states.) NB has deep pockets. Given that NB is a Boston based corporation, it makes sense given that the Red Sock and John W Henry are in Boston as well. I think given that there will no longer be any more of those annoying 3 stripes on the shirt sleeves, that the products may actually look more clean.
Its not like it a Li Ning deal or something
Guest
-5

Guest

Better than anything nike has ever done and will ever do. They need to get out of football. Period.

The diamond stud wearing, stuck up crowd sums up that brand so well. Just look at who they sponsor and who buys their crap products.
Guest
+8

Guest

Quoting Brian:


The diamond stud wearing, stuck up crowd sums up that brand so well. Just look at who they sponsor and who buys their crap products.

You're ragging on Nike because of some of the players they sponsor?

Dude, C. Ronaldo might be one of those players, but he's playing for Real Madrid, he scores them by the dozen and he's bedded more women in the past day than you'll ever in your life times 50.

Nike makes some good stuff, stop being so ignorant.
Guest
+4

Guest

I really wish I knew why people hate Nike in football. There stuff is not bad and most of it makes Adidas look horrible. Its definitely a lot better then Puma, Reebok, Joma, Barrada, Kappa, Mass.

Umbro is class and quality right. Everyone loves those "fitted by Umbro" kits. ahhh Umbro is owned by Nike...
Guest
+1

Guest

I agree. Adidas is trashy compared with Nike and especially Umbro. I know Warrior equipment from hockey and it is absolute class and has a great style. Better them than Adidas, I only hope that they will be provided with the necessary resources to produce kits and football equipment.
YNWA
JFT96
Quoting Tony Gee:
MLS agreed a few years ago to a ADIDAS only sponsorship deal for the whole league. frankly its a crap agreement, as ADIDAS templates as of late are garbage.

Warrior is actually owned by New Balance, which is a pretty large manufacturer pretty well known in track and field areas. Warrior was a lacrosse brand owned by NB (as article states.) NB has deep pockets. Given that NB is a Boston based corporation, it makes sense given that the Red Sock and John W Henry are in Boston as well. I think given that there will no longer be any more of those annoying 3 stripes on the shirt sleeves, that the products may actually look more clean.
Its not like it a Li Ning deal or something
Guest
+9

Guest

Quoting tracxi:
Warrior who??? No teams in the MLS are sponsored by Warrior and yet they are now to supply kits to Liverpool??

Correct me if I am wrong but I only see the 2 stripes on all MLS kits.


3 stripes, buddy. Adidas is 3 stripes. All MLS clubs use Adidas.
Guest
+1

Guest

making a deal with Warrior concludes that Liverpool have already negotiated a better contract with Adidas prior to making this step, but they haven't been offered satisfactory money !! how can we blame them in choosing another kit manufacture that have shown more appreciation to them than Adidas
Guest
+9

Guest

Quoting Jeff:

Yeah but no star player is going to want to wear a second rate crap kit.


Yeah actually you're right, I'm sure those that play at Barcelona play for them because they are supplied by Nike and not because they want to win trophies. Forgot about that one.

With Wenger increasingly reluctant to spend money on players, Liverpool could be back in the top four with a bit of wise spending and this enables them to do that all through a sports supplier. I'm not a Liverpool fan, but choosing between being supplied by Nike and not winning anything for six years like Arsenal or being supplied by Warrior Sports and potentially winning the league, I know which I'd pick.
Guest
-8

Guest

Quoting James:

Yeah actually you're right, I'm sure those that play at Barcelona play for them because they are supplied by Nike and not because they want to win trophies. Forgot about that one.

With Wenger increasingly reluctant to spend money on players, Liverpool could be back in the top four with a bit of wise spending and this enables them to do that all through a sports supplier. I'm not a Liverpool fan, but choosing between being supplied by Nike and not winning anything for six years like Arsenal or being supplied by Warrior Sports and potentially winning the league, I know which I'd pick.


I was being sarcastic dip sh*t.
Guest

Guest

why not just have the kits done by new balance?! at least they're a top quality sports company with their high end stuff being made in the uk. why use a cheapo subsidiary company? as james says up there to be fair it is worth an extra top flight player per season, but can't help feeling that they're just cashing in on the liverpool brand. definitely thing NB athletics would've been the smarter option, but hey-ho, i'm not a liverpool fan anyways so leave them to worry about it. new stoke away kit looks the shizzle ;)
Guest

Guest

Warrior is definitely not a "cheapo" type company.
http://www.lacrosse.com/IWCatProductPage.process?Section_Id=2&Product_Id=979208&cm_mmc=CA-_-CSE-_-google-_-LAX&CAWELAID=602975422
That's their highest-end lacrosse gloves, they make really great quality stuff. Believe me, I use their lacrosse equipment. Many NHL players use their hockey gloves and sticks. The company is really growing and has massive potential.
Guest
-4

Guest

Not all fans can buy from the internet, its easier for me to drop to adidas store and buy a kit after i try it in the fitting room, thier will be no tax. And i will not wait for a week to recive the kit. I will not pay anything for delivery
Guest
+1

Guest

Quoting Abdullah:
Not all fans can buy from the internet, its easier for me to drop to adidas store and buy a kit after i try it in the fitting room, thier will be no tax. And i will not wait for a week to recive the kit. I will not pay anything for delivery


Don't you have Warrior stores wear you live?
Guest
+2

Guest

Quoting Abdullah:
Not all fans can buy from the internet, its easier for me to drop to adidas store and buy a kit after i try it in the fitting room, thier will be no tax. And i will not wait for a week to recive the kit. I will not pay anything for delivery


If you refuse to pay for shipping (which is usually a lot LESS than in-store tax, no matter where you live), then you'll just have to miss out. Sorry, get with the times, people order things online these days, and that's just the end of it. Besides, you have football stores where you live, and chances are they'll have the shirt available. You don't have to go to an official Nike store to get your hands on an Arsenal shirt, so why would you need to go to an Adidas one to get a Liverpool shirt?
Guest
+3

Guest

I am kind of excited at the prospect of Warrior. Adidas have the heritage but i am sick of them having to incorporate 3 massive white stripes into all LFC kits so they're limited in designs. At least now we get some creativity and $25 million to go with it.

I just hope it doesn't look like a pub team kit when LFC release it.
Guest
+2

Guest

Adidas wasnt so iconic, did u know Liverpool have never won a European trophy wearing three stripes??

I'm gonna give Warrior a chance. Even Nike had to start somewhere. They only had Sunderland in the 80s before disappering out of SOCCER for a few years!
Guest
-11

Guest

Ray - Sunderland were never sponsored by Nike in the 80s, you muppet!!!! They did their kits for 3 years between 2000 and 2003! :D , :D , :D , :D , :D

Oh my days Ray - you crack me up !!!!! :D !!!! :D
Guest
+10

Guest

Quoting Warrior - hahaha what a joke:
Ray - Sunderland were never sponsored by Nike in the 80s, you muppet!!!! They did their kits for 3 years between 2000 and 2003! :D , :D , :D , :D , :D

Oh my days Ray - you crack me up !!!!! :D !!!! :D


Sunderland actually did have Nike making their kits in the mid 80s (1983-86? - they wore a Nike kit in the 1985 Milk Cup Final), the home kit was red/white stripes on the body of the shirt with white shoulders and sleeves. Nike's UK headquarters were in Sunderland back in the 80s, probably the reason why they wore NIke then. I think Cambridge United wore Nike as well during that time.
Guest
+5

Guest

Quoting Warrior - hahaha what a joke:
Ray - Sunderland were never sponsored by Nike in the 80s, you muppet!!!! They did their kits for 3 years between 2000 and 2003! :D , :D , :D , :D , :D

Oh my days Ray - you crack me up !!!!! :D !!!! :D

And you crack me up! Here's their 1983 Home kit, pay attention to the upper right hand part of the shirt, you might find a Swoosh logo, implying that NIKE made the shirt.

http://3.bp.blogspot.com/_WN7p6KRwBjQ/TGw5vsUWlJI/AAAAAAAAAic/btSVfbF7YmM/s1600/football_shirt_10008_1_500x400x0.jpg
Guest
-6

Guest

:D . :D , :D , :D , :D

Hahahahaha Oh my days!!!!!! This is hilarious. Warrior sports (made by New Balance) are gonna make liverpool's kit from season 2012/13 onwards!!!!!!!! :D . I'm from Liverpool and i can assure you noone will buy this shirt from the city. Only the whoppers from norway and ireland will buy it! What happened to Liverpool??? :D :D ! Joke of a club these days!!!!
Guest
-3

Guest

Ok its time to clutch at some straws here! About 20 years ago I was working in a sports shop when it was in all the papers that celtic had signed up with GOLA. The next day I rang gola and asked wot was going on. They denied any knowledge!v it turns out celtic allegedly leaked to story just before renewing with umbro in order to squeeze a few extra quid! That's what's happening here isn't it? Isn't it? Awwww!
Guest
-9

Guest

Just to confirm guys, this is an april fools joke! Liverpool are a famous historical team rich in tradition and adidas has a hertiage with Liverpool fc, in terms of style and tradition. The whole "joke" behind this april fool is that they'd sign with New Balance (a naff brand) and more specifically Warrior or BRINE - which are both skater type makes!! :D
Guest
+10

Guest

Quoting Warrior - hahaha what a joke:
Just to confirm guys, this is an april fools joke! Liverpool are a famous historical team rich in tradition and adidas has a hertiage with Liverpool fc, in terms of style and tradition. The whole "joke" behind this april fool is that they'd sign with New Balance (a naff brand) and more specifically Warrior or BRINE - which are both skater type makes!! :D


Actually, it's not a joke.
New Balance makes some of the best running shoes on the planet. FACT.

Warrior and BRINE are not skater-type brands, you ignorant faggot. Warrior makes hockey and lacrosse equipment, and that's it. Trust me, I've been around Lacrosse A LOT longer than you have (another FACT). I know what Warrior is, and what it isn't. BRINE is just soccer and lacrosse make, and they used to make football boots, I have a pair that I used in High School and were a great pair of boots, I had a 22 goal season wearing them.

Skater-type brands would be Etnies, Vans, Airwalk, Independent or World Industries. But then again, you probably don't skate either so you truly have no idea what the [censored] you're talking about.
Guest
+7

Guest

^This guy knows what's up. Warrior makes some of the finest lacrosse and hockey equipment you can buy- believe my, I play lacrosse and I know someone who has a Warrior hockey stick and loves it. They make a great product- it's you stubborn fools who refuse to give a brand other than Adidas or Nike a chance.
Guest
+2

Guest

Quoting RBNY:
^This guy knows what's up. Warrior makes some of the finest lacrosse and hockey equipment you can buy- believe my, I play lacrosse and I know someone who has a Warrior hockey stick and loves it. They make a great product- it's you stubborn fools who refuse to give a brand other than Adidas or Nike a chance.


Thanks man, good to see the NYRB repped on these boards, as well (hopefully) as the Tri-State area. Port Chester NY represent!
Guest
-2

Guest

Why the hell are you commenting on an English team's football kit? Are you wilfully a gooch or does it just come naturally?

Warrior make Lacrosse and Hockey gear? Damn! They must be a natural choice with all their years of experience making football equipment. They used to make football boots? I can see the sales pitch right now! While you're at it, maybe you can persuade Puma to make Baseball bats for the Yankees, and Lonsdale to make Tennis rackets for Federer!

And of course RBNY, owning their branded Hockey stick means that they're perfectly able to produce a quality football!

How much of an idiot must we all be! I'll go back eating to my Microsoft ham sandwich, I've heard they make great computers, so why not a delicious snack?
Guest

Guest

[quote name="Dannanana"]Why the hell are you commenting on an English team's football kit? Are you wilfully a gooch or does it just come naturally? /quote]

Several reasons.

The first of which is that I have an interest in football shirts in general. Secondly, I'm allowed to make a comment, if the administrators didn't like what I have to say they'd have banned my IP address. They haven't. Thirdly, I'm allowed to make a remark about how nice it is to see another poster here from the same area as me, especially since I live in a country where football isn't extremely popular, and deductive reasoning would bring about the conclusion that posters from that country, especially from a very specific area, would be quite rare. Thirdly, this has to do with a brand from my country of residence doing business with a group of people who are from my country of residence. It matters to people outside of Liverpool, too.
Guest
+1

Guest

FYI Warrior is the parent company of BRINE, a dedicated football brand (soccer). Theses are the guys that brought the revolutionary split toe shoes that you can see here

http://www.soccer.com/images/Catalog/ProductImages/300/11016.JPG

needless to say they did not do well on footwear so now they do only balls, shinguards and a few accessories.
this is their website
www.brine.com
just click on soccer
Guest
-2

Guest

Warrior are not a big player in the U.S. They are minnows. And they are not a major hockey brand (like Reebok, CCM or Bauer). This is deceptive, false advertising and I'm sure Liverpool fans won't fall for it.
Guest
+4

Guest

I wouldn't call them "minnows" in hockey. A brand like Eagle (gloves) would be a minnow, where only a few players use them. There are tons, seriously, of NHL players using Warrior gloves and sticks. Warrior's getting big really- they might be able to challenge the monolithic hockey brands soon. They're by far the biggest lacrosse brand.
Guest
+1

Guest

Reebok is one of the most heavily criticized brands in ice hockey. They have tortured the tradition of the league, although most hockey fans will tell you it could have been much worse, but the quality is really lacking while the prices have gone up sky high since CCM lost the deal.

CCM still make superior products, but when they lost the jersey deal with the NHL it really hit them hard. The quality of their products is the absolute highest of any brand in the world from the equipment to the clothing.

Nike Bauer are doing alright. A lot of hockey players use their sticks and skates, but they receive a lot of complaints due to quality. When I was working at a sports store we often had returns due to faulty products. When they worked they're on, but it can be hit or miss. When Nike purchase Bauer it all went downhill from a hockey standpoint.

When Warrior started off no one wanted to use their stuff. In fact, their earliest hockey sticks were awful because they broke easily. Hockey players were very skeptical until some of the big names started using their products. It is a shame that big money sponsorship deals had to force Warrior into the sport like Reebok has done at first, but once they got in other players started taking note of the high praise their products were receiving a few years in. The gloves and skates are incredible and their designs are very sleek and admirable.

Within a few years the Warrior brand has moved itself into the top four and as of right now I'd say have moved beyond Nike Bauer for quality and are close to Reebok for the same reasons. These days most players only use Reebok because the brand pays them to wear their stuff. Warrior has dropped away from sponsoring anymore big names and are allowing the quality to speak for itself through word of mouth. That's how Warrior has built their current reputation.
Guest
-1

Guest

Quoting RBNY:
This would be legendary. Make it happen, Warrior. :lol:


No, they should give away some of their chest or core protectors that they use for hockey/lacrosse with every purchase of a Liverpool shirt. It'd be better to get stabbed wearing one, and you know if you're out in Liverpool you're gonna get stabbed regardless, so it makes perfect sense!
Guest
-2

Guest

Oh well, adidas out the window, mas the pool is going down hill
quick, next thing u know its gonna have taliban owners, what in the premier is actually owned by BRITISH CITIZENS...............ENGLISH BROTHERS STOP THE INSANITY!!!!!!!!!!!!!!!!!!!!!!!!
Guest
-10

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Quoting Big S:

Actually, it's not a joke.
New Balance makes some of the best running shoes on the planet. FACT.

Warrior and BRINE are not skater-type brands, you ignorant faggot. Warrior makes hockey and lacrosse equipment, and that's it. Trust me, I've been around Lacrosse A LOT longer than you have (another FACT). I know what Warrior is, and what it isn't. BRINE is just soccer and lacrosse make, and they used to make football boots, I have a pair that I used in High School and were a great pair of boots, I had a 22 goal season wearing them.

Skater-type brands would be Etnies, Vans, Airwalk, Independent or World Industries. But then again, you probably don't skate either so you truly have no idea what the censored you're talking about.


Shut up yankie doodle, you don't know anythin about footy. Stick to soccer you whopper!!!! :D
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Quoting Warrior - hahaha what a joke:

Shut up yankie doodle, you don't know anythin about footy. Stick to soccer you whopper!!!! :D


I'm not American, you dumb skinheaded vagina. I'm Argentine, but I grew up in New York City. I know a LOT more about football than you ever will. We've got DOUBLE the World Cup trophies you have, and we've got the best player in the world, and of all time. Your beloved Rooney wouldn't make it into our U-17 B side, let alone our senior national team.

And if you're going to insult the United State's "soccer" team, you must have forgotten who they finished above in the World Cup group standings. I'll give you a hint: they kicked your ass in the 1700s and saved it from the Germans...twice. It's also a country where football is the 7th most played sport above the age of 13, behind American football, basketball, baseball, hockey, lacrosse, and tennis. Keep in mind, two of the best keepers in your country's top league are American. I can't think of one decent English keeper. Hell, England's best keeper couldn't start for a US Youth National team, seeing as how they're stocked with awesome keepers. Meanwhile, you're from a country that once viewed David James as world class. 'nuff said.
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Quoting Big S:


And if you're going to insult the United State's "soccer" team, you must have forgotten who they finished above in the World Cup group standings.


This should read "who England finished below"
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Excuse me but are you a [censored]ing moron? I really don't know where to begin with people like you,but I'll start with this,..
If You really knew what went on in the 1700's You'd know that America did not ''Kick our ass'', it was an alliance between the French, Spanish and Dutch who helped America win the War of Independence, try reading facts before believing the shit that your teachers indoctrinate you with.You complete Cretin. Secondly, America did help us win the war, they did not ''save'' us as you say, they simply helped overthrow the Germans (Which by the way Britain and the other forces weakened considerably before US Forces came along) and to say things like America saved us from the Germans,You're clearly forgetting all the lives lost defending our country before the US jumped in,also, It's funny the way you jump on the ''America is the best at fighting wars'' Bandwagon, Because you can't really say this about Argentina, did the Falklands war hurt much? You daft prick! and finally, If you can't think of a good English keeper, Google Joe hart.
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Hello Big S.

I'm English, and I grew up in England. I know a LOT more about football than you ever will. We've got one less world cus than Argentina have, but then again Argentina are lucky in that they only have one realistic local rival in Brazil, yet England have to compete with Germany, Italy, Spain, Netherlands, France and Portugal when they want to qualify for a major tournament.

Unlike you I have a firm grasp of mathematics, and can quite easily deduce that Wayne Rooney wouldn't get into the Argentine U17 side, for the simple fact that he's 25 years old. Admittedly Lionel Messi is an excellent player, but then again anyone can look good in the Spanish league which has only two good teams and is therefore about as competitive as the Scottish Premier League. The identity of the best ever player in the world is debatable (Garrincha would have my vote, personally), but it sure as hell isn't that cheating cokehead Maradona.

And what the hell does it matter where a team finishes in the world cup group stages? Poland finished higher than Italy in the group stages of the 1982 World Cup - I bet that gave the Poles a lot of comfort when Italy came home with the trophy!!!

Two of the best keepers in the Premier Leage are American, you say? Well Tim Howard has been terrible for Everton this year, so I can only assume you mean Marcus Hahnemann, who can't get a game for lowly Wolves, and Brad Friedel, who's best days are about five years behind him.

Yeah, David James played for England a few times, so what? All national teams field the occasional weak player. I need only refer you to Arsenal reject Nelson Vivas, a fullback who astoundingly won 39 Argentina caps!!! 'nuff said.
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Quoting Ryan:
Hello Big S.

I'm English, and I grew up in England. I know a LOT more about football than you ever will

but then again Argentina are lucky in that they only have one realistic local rival in Brazil,


Those two statements contradict one another, seeing how our neighbors Uruguay also have twice the amount of World Cup trophies than England does.
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Quoting Big S:

Those two statements contradict one another, seeing how our neighbors Uruguay also have twice the amount of World Cup trophies than England does.


Well, my judgment of Uruguay was based on them having only qualified for 4 of the last 9 World cups, but if you want to discuss the two Uruguayan wins...

Number 1 in 1930, which England did not enter. Had they done so, England would obviously have won the tournament.

Number 2 in 1950, where, because of other teams withdrawing, they only had one other team in their first round group, and so had a virtual bye into the final round and less games to play than any of their rivals.
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Quoting Ryan:

Well, my judgment of Uruguay was based on them having only qualified for 4 of the last 9 World cups, but if you want to discuss the two Uruguayan wins...

Number 1 in 1930, which England did not enter. Had they done so, England would obviously have won the tournament.

Number 2 in 1950, where, because of other teams withdrawing, they only had one other team in their first round group, and so had a virtual bye into the final round and less games to play than any of their rivals.


And England's 1966 win came at the expense of faulty and biased referees and some awful officiating. Since you bring up the 1930 win, keep in mind that England probably wouldn't have won, seeing how Brazil, Argentina and France also participated.
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omg cant believe that there r so many ignorant drongos out there! ive never heard of warrior before as well but i wd not condemn a brand just bcos i have never heard of it... how arrogant is that?!

some ppl won't eat anything theyve never seen b4!!
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I don't get what the big deal is. 25 million a season

Some of the Adidas and Nike kits are boring. It's a template usually used for tons of worldwide teams. Hardly unique

Should be an interesting partnership
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By that time, United will have another deal with Nike. A better one. As will Chelsea, Real or other big teams across Europe.

And in my opinion, you have to be sponsored by either Nike (+Umbro) or Adidas to be considered a top team. There are only a few exceptions.
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Quoting Big S:

2 World Cups. I repeat, 2 World Cups. Call us when you get a second trophy, maybe, just maybe, we'll actually pretend like we care.


Ah yes, a two-bit, third-world country, burdened with heavy debt, a depressing economic outlook, high crime rates, high mortality rates, low education standards and widespread poverty. You can't even drink the tapwater over there.

Keep dreaming about those two world cups... I'm sure they give you much comfort whilst your country crumbles around you, reliant on foreign aid and charity handouts.
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I can just see Stevie G rocking a pair of these bad boys
http://www.lacrosse.com/IWCatProductPage.process?Merchant_Id=1&Ne=646&N=4294959025&Product_Id=1003309

and Reina in a pair of these
http://www.lacrosse.com/IWCatProductPage.process?Merchant_Id=1&Ne=646&N=4294959025&Product_Id=979182

c'mon the liverpool red sox! go usa!
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All you small minded people, who can't get their heads around the fact that this, is a great financially sound decision. Liverpool have a massive debt, perhaps not comparable to Manchester United, but for the accolades it has won in the past few seasons and the overall financial situation it has been in over the last twenty years, it is none the less detrimental to the club.

Signing a deal with any sponsor, even one that has not been a huge force in football for twenty five million is wonderful for the club that needs as much money as possible. To both, get out of its debt and to become competitive.

Sure, kits are nice to look at and admire; but if you're a true supporter you would realize that this is a deal not to pass up and you should kindly shut the f*ck up if you think that somehow a brand name is going to make the team better.
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Ok, you mighty open-minded, you're right it's about a lot of money, but it is like selling your soul. Think about it, a kit is one of the identities of a football club, it's there to remain in history. Liverpool is a world class football club, which will resemble a Sunday pub team. And by the way money is not everything in football.
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Liverpool FC has ZERO debt. Remember 'epic swindle'? That was the case of our previous owners not receiving a profit from the sale, as NESV (FSG) acquired the club by paying off the debt to Royal Bank of Scotland.

You are right though, LFC need to explore all revenue streams to stay competitive especially since our stadium isn't as large as our competitors. Combined with Standard Chartered's sponsorship deal, we'll have £45m per season coming in. That's enough to buy a world-class player PER season. It also takes the pressure off not playing in the UCL for at least one season, which is likely.

Investing what we earn on players is in my opinion a very healthy ideology, and it allows FSG to devote their capital toward solving the stadium dilemma.
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I've never heard of Warrior Sports. But its a good deal money wise.
I wouldn't knock it until they show off the new kit next year. Could turn out to be the smartest kit ever made. Probably not, but you never know.

Seems people are moaning because the liverpool tops wont match their adidas tracksuits they were day in day out.
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Got to say this is a shock but as 25million kit deal, they may be unheard of and untested but boy they are putting a gamble and serious money into making LIverpools shirt. So me thinking they are going to want to get their money worth and maybe just having one team they will give 100% to producing something good. Yes we have never heard of them but lets see what they produce just before we all put the foot in.

Lets be hounest nike, adidas and umbro more or less just use templates in recent seasons that get shared out and about and off late some of their kits have not been great and some have. So lets see what happens.

But lets remember one thing a shirt manufactor logo does not win trophies. The team players and lots of money does and 25million plus sponsorship money is a good start and if Henry investment and buisness dealings brings back the title and glory days back to Anfield then for all I care their shirt can be made by Primark and sponsored by Happy Shopper !!!
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A big US brand??? never heard of them but thats not surprising when they primarily make lacrosse gear.
In the US Adidas does the MLS and NBA gear, Reebok does the NFL and NHL so not that big but the money Liverpool is getting from this deal is good for the club, maybe not for the fans fashion though.

Just an idea of what Liverpool will be wearing next season from our friends at Warrior Sports.

http://www.robbinssports.com/images/warrior-lacrosse-stock-victory-game-jerseys-k100.jpg
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Quoting Big S:

I'm not American, you dumb skinheaded vagina. I'm Argentine, but I grew up in New York City. I know a LOT more about football than you ever will. We've got DOUBLE the World Cup trophies you have, and we've got the best player in the world, and of all time. Your beloved Rooney wouldn't make it into our U-17 B side, let alone our senior national team.

And if you're going to insult the United State's "soccer" team, you must have forgotten who they finished above in the World Cup group standings. I'll give you a hint: they kicked your ass in the 1700s and saved it from the Germans...twice. It's also a country where football is the 7th most played sport above the age of 13, behind American football, basketball, baseball, hockey, lacrosse, and tennis. Keep in mind, two of the best keepers in your country's top league are American. I can't think of one decent English keeper. Hell, England's best keeper couldn't start for a US Youth National team, seeing as how they're stocked with awesome keepers. Meanwhile, you're from a country that once viewed David James as world class. 'nuff said.


Big S - I'm not english, i'm scouse, so i couldn't care less about England or the USA or Argentina or any country like that. They're all shit as far as I'm concerned. The deal with warrior is a good financial deal for liverpool, but lets be fair its a shit make. I know how fussy people in liverpool are about clothes and brands, so i can't see it workin out! I'll certainly have a good laugh at anyone walkin round in "Warrior" training gear or Warrior brand liverpool kits!

As for Argentina, it's a shit hole of a poverty striken country. No wonder you moved to New York. I'm assuming you dodn't live in Manhattan, so you probably live in the Bronx or Harlem!!!! Most of New York is a f'ucking horrible rat infested slum aswell, so it sucks to be you Big S.

I'm a scouser so I'm naturally probably better than you at football and have got a better knowledge of the game. Go and watch the New York Red Bulls or the Champions League on Fox Sport or ESPN from your armchair - you mug!!!!!!!! Absolute mug you are Big S!!!!!!! ;-)
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First, I'm not from Harlem, which is actually quite a nice place, it's undergone a radical change in the past 10 years and despite it being almost exclusively black and hispanic, it's quite a nice area. Furthermore, Harlem is actually a part of Manhattan, you stupid git. The Bronx is also extremely nice, I used to commute through the Bronx almost daily so I know exactly what I'm talking about. I used to pick up in the Bronx so I know exactly what it is and isn't. I don't live in NYC, I live in Port Chester, which is about a 20 minute drive from the Bronx, and it's quite nice, actually. (For reference, the distance from where I live to the actual city would be comparable to commuting from Watford to Canary Wharf).

Poverty stricken or not, we've got more World Cups than you, a better youth system than you, and we produce better players than England could ever produce. EVER.

Thirdly, Warrior is anything but a shit make, Lacrosse is one the most expensive sports to play in the USA (the cheapest gloves usually retail for over 100 USD, let alone shoes, helmets, sticks, etc...) and Warrior is THE most expensive and high-end brand in the sport. The same goes for Ice Hockey. I had a friend of mine in high school who had a pair of gloves made by Warrior, which ran him over 225 USD. The limited edition of those, which were probably the nicest piece of sporting equipment I've ever held in my hands, retailed for well over 300 USD, IIRC. My brother's team is sponsored by Warrior, and some of their stuff is incredible. You don't play Lacrosse so you really wouldn't know, though. Simply put, Warrior is the most expensive brands in one of the most expensive sports around. Shit? Hardly!

And you can't call anyplace a rat-infested shithole if you're from Liverpool, I have been to Liverpool multiple times and it's easily the ugliest, smelliest, dirtiest places I've ever been to in my life. I saw nothing but drunks, skinheads and dilapidated council houses (I assume you live in one). Hell, I would rather live in Jersey City, New Jersey (gun-related murder capital of the USA) or Detroit, or East St. Louis (commonly thought to be the most violent city in the USA) than Liverpool.
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Quoting Big S:
Thirdly, Warrior is anything but a shit make, Lacrosse is one the most expensive sports to play in the USA (the cheapest gloves usually retail for over 100 USD, let alone shoes, helmets, sticks, etc...) and Warrior is THE most expensive and high-end brand in the sport. The same goes for Ice Hockey. I had a friend of mine in high school who had a pair of gloves made by Warrior, which ran him over 225 USD. The limited edition of those, which were probably the nicest piece of sporting equipment I've ever held in my hands, retailed for well over 300 USD, IIRC. My brother's team is sponsored by Warrior, and some of their stuff is incredible. You don't play Lacrosse so you really wouldn't know, though. Simply put, Warrior is the most expensive brands in one of the most expensive sports around. Shit? Hardly!


That's a terrible argument. That's like saying Andy Carroll is better than Lionel Messi, just because Carroll was the more expensive player!

Besides, lacrosse gear is only expensive because it's a niche product, so there's less economies of scale.

It's like how you can buy a copy of Avatar on DVD for under £10GBP, but for an obscure imported 1920s arthouse film you have to pay £20GBP... not because it's necessarily a superior product but because there's less demand, so production costs can't be amortised over as many units.
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The majority of you are ignorant. Lacrosse equipment is expensive for the same reason ice hockey equipment is expensive - it costs a lot to make. The quality that goes into both sports by Warrior is superior. I'll be honest that they're not my favorite brand and I do love Adidas sportswear, but in terms of quality, Adidas can't match up to a brand like Warrior. Simple fact is I just won't pay double the price for a workout shirt. ;)
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Quoting Ryan:

That's a terrible argument. That's like saying Andy Carroll is better than Lionel Messi, just because Carroll was the more expensive player!


Messi never had a transfer fee attached to him, so your point is irrelevant. I'd venture to actually say that Messi is more expensive because his buyout clause is over 250 million euros, so if a club wanted to buy him they'd probably end up paying more than that. That's over 215 million MORE than what Carroll was bought for. But nice try.
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Big S,

I don't live in any council estate i can assure you. You've got our number alright, with the council houses and the skinheads, but fella you obviously missed a good chunk of liverpool. The nicest girls in the u.k come from Liverpool - FACT! Unlike the dogs you find in buenos aries and most of new york for that matter!

Warrior might well be a great make (in the USA) but it won't get any "street cred" over here - i can assure you. It's too americanised and our culture won't take to the brand. If its not Nike or Adidas it will get snubbed. (Even if it is technically a great brand). Freekin Umbro and BURRDA are great brands in terms of the gear and equipment they produce, but they're still considered shit makes in terms of street cred, etc!!!!!!!! No scousers will go round in Warrior gear, yet every other lad in liverpool wears adidas.

I'm actually on a soccer scholarship in the US, so i am familiar with the Warrior and BRINE brands. I'm currently staying in Seattle over the summer which pisses all over New York and most of the east coast for that matter!!! I pitty you living your new york nightmare whilst i live it up in the sunshine!

Like I say i don't give a shit how many world cups Argentina or England have won, I'm scouse you muppet, not English. The likes of Messi, Di Maria, Aguero etc.. have all left Argentina and don't even live there. You admitted it yourself that you left Argentina. So seeing as you're an ex-pat and no longer affiliated to the country you shouldn't be leeching off it's soccer achievements. If you loved the country so much you'd still live there!!!!
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Quoting Big S:
First, I'm not from Harlem, which is actually quite a nice place, it's undergone a radical change in the past 10 years and despite it being almost exclusively black and hispanic, it's quite a nice area. Furthermore, Harlem is actually a part of Manhattan, you stupid git. The Bronx is also extremely nice, I used to commute through the Bronx almost daily so I know exactly what I'm talking about. I used to pick up in the Bronx so I know exactly what it is and isn't. I don't live in NYC, I live in Port Chester, which is about a 20 minute drive from the Bronx, and it's quite nice, actually. (For reference, the distance from where I live to the actual city would be comparable to commuting from Watford to Canary Wharf).

Poverty stricken or not, we've got more World Cups than you, a better youth system than you, and we produce better players than England could ever produce. EVER.

Thirdly, Warrior is anything but a shit make, Lacrosse is one the most expensive sports to play in the USA (the cheapest gloves usually retail for over 100 USD, let alone shoes, helmets, sticks, etc...) and Warrior is THE most expensive and high-end brand in the sport. The same goes for Ice Hockey. I had a friend of mine in high school who had a pair of gloves made by Warrior, which ran him over 225 USD. The limited edition of those, which were probably the nicest piece of sporting equipment I've ever held in my hands, retailed for well over 300 USD, IIRC. My brother's team is sponsored by Warrior, and some of their stuff is incredible. You don't play Lacrosse so you really wouldn't know, though. Simply put, Warrior is the most expensive brands in one of the most expensive sports around. Shit? Hardly!

And you can't call anyplace a rat-infested shithole if you're from Liverpool, I have been to Liverpool multiple times and it's easily the ugliest, smelliest, dirtiest places I've ever been to in my life. I saw nothing but drunks, skinheads and dilapidated council houses (I assume you live in one). Hell, I would rather live in Jersey City, New Jersey (gun-related murder capital of the USA) or Detroit, or East St. Louis (commonly thought to be the most violent city in the USA) than Liverpool.


Big S,

I don't live in any council estate i can assure you. You've got our number alright, with the council houses and the skinheads, but fella you obviously missed a good chunk of liverpool. The nicest girls in the u.k come from Liverpool - FACT! Unlike the dogs you find in buenos aries and most of new york for that matter!

Warrior might well be a great make (in the USA) but it won't get any "street cred" over here - i can assure you. It's too americanised and our culture won't take to the brand. If its not Nike or Adidas it will get snubbed. (Even if it is technically a great brand). Freekin Umbro and BURRDA are great brands in terms of the gear and equipment they produce, but they're still considered shit makes in terms of street cred, etc!!!!!!!! No scousers will go round in Warrior gear, yet every other lad in liverpool wears adidas.

I'm actually on a soccer scholarship in the US, so i am familiar with the Warrior and BRINE brands. I'm currently staying in Seattle over the summer which pisses all over New York and most of the east coast for that matter!!! I pitty you living your new york nightmare whilst i live it up in the sunshine!

Like I say i don't give a shit how many world cups Argentina or England have won, I'm scouse you muppet, not English. The likes of Messi, Di Maria, Aguero etc.. have all left Argentina and don't even live there. You admitted it yourself that you left Argentina. So seeing as you're an ex-pat and no longer affiliated to the country you shouldn't be leeching off it's soccer achievements. If you loved the country so much you'd still live there!!!!

:D , :D , :D , :D , :D , :D , :D , :D , :D , :D , :D , :D
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Quoting Warrior - hahaha what a joke:

Big S - I'm not english, i'm scouse, so i couldn't care less about England or the USA or Argentina or any country like that. They're all shit as far as I'm concerned. The deal with warrior is a good financial deal for liverpool, but lets be fair its a shit make. I know how fussy people in liverpool are about clothes and brands, so i can't see it workin out! I'll certainly have a good laugh at anyone walkin round in "Warrior" training gear or Warrior brand liverpool kits!

As for Argentina, it's a shit hole of a poverty striken country. No wonder you moved to New York. I'm assuming you dodn't live in Manhattan, so you probably live in the Bronx or Harlem!!!! Most of New York is a f'ucking horrible rat infested slum aswell, so it sucks to be you Big S.

I'm a scouser so I'm naturally probably better than you at football and have got a better knowledge of the game. Go and watch the New York Red Bulls or the Champions League on Fox Sport or ESPN from your armchair - you mug!!!!!!!! Absolute mug you are Big S!!!!!!! ;-)


You're an idiot. It doesn't matter what part of the world you're from.
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Quoting Warrior - hahaha what a joke:
Big S

Where's your falklands gone?
Where's your falklands gone?

Where's your falklands gone?
Where's your falklands gone?

You greasy mongrel!!!!!! :D , :D , :D


Where have they gone? Have they disappeared?
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I agree, they make some superior quality skates and sticks for ice hockey. I remember when they first started looking into that sport a lot of ice hockey players and fans were skeptical, but the company ended up gaining plenty of support by providing quality that the players deserve. The company is also known for having an eye for designing good looking equipment so that could translate well.
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Indeed. Granted, some of their apparel is usually funky, both in color and design, but that works sometimes. Needless to say though, they just need to produce a red kit...and at this rate an all black away kit. Not too hard, but Warrior isn't too unlike Umbro in the way they want player feedback. This could be fun seeing how they do, whereas all Adidas has to do is make their trademark stripes pop on the kit (sometimes at the risk of making the kit look bizarre, ex. see the Chelsea kit for next year).
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20 years ago Nike weren't exactly a football brand either - NOT ONE of the 48 squads at either Italia 90 or USA 94 were kitted out by them. Sure it's a big risk for Warrior to have a huge brand like Liverpool to make their football bow with, but they're probably going to be able to attract top quality designers on the back of this.
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I am good friends with one of the head designers at Warrior and he has told me a few things about there plans. Apparently they have headhunted a number of top designers from adidas and nike to help design the kit. One of the ideas muted so far has been to produce a sleeveless jersey and return to much smaller, "marathon" style shorts. I personally think both are great ideas, especially the tight shorts...... sounds delicious!
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OMG this is horrible news for Liverpool. As an avid Chelsea supporter I have really enjoyed the kits adidas has made for us and Liverpool since 06/07 and was sort of relieved we and Liverpool who then were a top club actually got a big name supplier but this warrior shit? You have got to be kidding me its really a sad time for liverpool even the mls is sponsored by adidas and clubs like stoke, abeerden, real zaragoza and saint etienne are also sponsored by adidas but liverpool in all honesty do not belong at this level but unfortunately its where they belong now, no offence to all thpse clubs just that 5 european cups and 18 english league titles is hard to achieve. I understand the financial aspect of this deal but screw the 25mil no one will buy the kits anymore so merchandise sales goes down as well as global reach with marketing with adidas gone. Stevie G is gona stop wearing them predators i predict. Good thing Torres left to come to a real and elite top notch club. :roll: :P
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Why not give Warrior a chance to make a kit before you all start slagging them off! If they are willing to throw 25 million quid a year at us then they must be fairly confident of doing a good job, after all their brand will be massively in the spotlight now! In terms of buying the shirt, I'm a Liverpool fan not an adidas or standard chartered fan! The way I look at it 25 million is the difference between buying a Suarez every year or buying an Ngog, I know who i'd rather have! I'm sure proper Liverpool fans will buy the shirt for the badge and to support their team. To be honest I don't understand what all the fuss is about! Judging on recent performances at board and pitch level the future is bright at Liverpool!
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Oh and for all you deluded people out there that success is only achieved in a Nike or Adidas kit, Barcelona won a European cup wearing a kit by meyba! And real Madrid won numerous Spanish leagues in a kit by kelme. Now you can't tell me that their kit made any difference to their performance! Who cares if some scallies won't wear a warrior tracksuit. I wouldn't wear a tracksuit whether it was made by Adidas, Gucci or warrior! It's a football shirt ffs! Get over it and just enjoy all the better players we will be buying with the extra 12 million a season!
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It's plain to see all the people [censored]ing about this deal are Man Ushited fans.
Gutted that the 'biggest' club in the world's kit sponsorship has been dwarfed by still the most successful team in England.
Get over it u bitter twisted fools
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...what's next?
A red warrior mascot carrying a lacrosse racket in massive new balance shoes in front of the kop???
Following the general logic behind that deal then more children would buy more Liverpool products > to allow then the club to buy more better players????
who cares about identity as long we can buy better players...sorry, not my cup of tea...

I'm shocked...and still can't believe it...
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I thought the new owners cared for the fans.
Fans dont want their teams kit being made by some stupid american sports company. Why cant they just stick to their own sports like ice hockey and american football and leave football kits for people who actually know what football is.
I was actually starting to like the new owners aswell.
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Quoting Simon:
Fans dont want their teams kit being made by some stupid american sports company..


A stupid American sports company like say... Nike? or Umbro? (Liverpool's first logo'd kit manufacturer, now part of nike) or how about a stupid German company like Adidas or Puma?
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Quoting Simon:
I thought the new owners cared for the fans.
Fans dont want their teams kit being made by some stupid american sports company. Why cant they just stick to their own sports like ice hockey and american football and leave football kits for people who actually know what football is.
I was actually starting to like the new owners aswell.


I'd say signing the biggest kit sponsorship deal in the history of the sport is a way to show the fans that John Henry is completely serious about making Liverpool a top team again. Because if I was in his position, I'd definitely tell Warrior to [censored] off and continue making less money than what was offered to me. Yeah, the best way to show the fans that you care about your 300 million dollar investment is to turn down the opportunity for said investment to gain more money through sponsorships. Obviously he wants Liverpool to become the best team they can be off the pitch and on it. But then again, that's why he's running the club and you aren't.

Secondly, ice hockey isn't American. It's Canadian. Thirdly, Nike is American, and Umbro is owned by Americans. Nice try though.
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Fact adidas has been making shitty kits since 2002. Be glad you're free from that 3 stripe mediocrity. Hope adidas market share especially in mls dwindles down to a pea.

Opinions aside as a American I'm proud to see a American brand representing a big club like Liverpool but to be honest I've only seen the warrior brand on a few number of small college football teams. The fact it's owned by NB is news to me. But Liverpool fans you should be glad you finally have a owner that takes the initiative to control the club by managing the financial part. Financial stability = profit. Profit= $ to spend on players and that equals cups. And sadly football is all about the $$. I know what that gutted feeling is like. My metrostars sold out to a energy drink. But atleast it's not li Ming or wutever and when you start winning cups you'll be thanking John Henry


And plus you can be assured that warrior will do it's best to design a kit worthy of liverpools status. This is huge PR and brand recognition for warrior if they disappoint the brand will sink. If they want to pierce the soccer market they are presented with a huge opportunity with Liverpool. So that will atleast give you reason to hope
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While Warrior may have no business in football, they do make superior quality stuff for Lacrosse. When I worked at a sports shop a few years ago I tested a lot of their stuff for the company and was amazed by the quality of their training equipment for general sports. I definitely say that you should all give them a chance to show you what they can do before you piss on their name.
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Quoting Chris:
While Warrior may have no business in football, they do make superior quality stuff for Lacrosse. When I worked at a sports shop a few years ago I tested a lot of their stuff for the company and was amazed by the quality of their training equipment for general sports. I definitely say that you should all give them a chance to show you what they can do before you piss on their name.

Douchebagger
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Liverpool had a 12 million a year deal with reebok, adidas bought reebok and took over liverpools deal, they didn't have to negotiate or pay anymore that is why Liverpool have looked elsewhere, if another company have offered the deal liverpool have just signed then obviously adidas or nike etc where not that interested!
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Quoting Rupert:
I do aspire to be like you but I'm not sure I really know what I'm aspiring to be like, could you clarify?


Thanks rupert mate.

I think the main thing people off footballshirtculture are aspiring to be like me is my quick whit, and the fact that Iam so straight to the point. I don't mess around and i just say it how it is!!!!!!! Also I hate that Argentine- New Yorkan yankee doodle - Big S. Alot of people can relate to me and they hate Big S. That's why they love me!!!!!!

From now on I no longer wish to be known as "Warrior - hahaha what a joke", I will now be known as "King Warrior". So Iam changing my userName to "King Warrior". You can address me as King Warrior from now on!!!

;-), ;-) , ;-) , ;-) , ;-) , ;-) , ;-) , ;-) , ;-) , ;-) , ;-)
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Liverpool shirts under Addidas and Reebok have been bland an tastestless. Boring shirt. Who cares if they get a new sports wear company to do there kits. Its not the end of the world..

Considering LFC are american owned it will be Red Bull Liverpool next

Stolen from the shop made by adidas
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These comments are laughable "mickey mouse kit"

almost all you have never heard of them, They arent nobodies are they if they can afford the biggest shirt deal in football history. £25m a year is a great deal for the club better than anyone elses in the world hows that hard to understand.

adidas isnt our tradition either umbro made our kits before so its not getting rid of any tradition either.
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Quoting Laughing Aberdeen fan:
LOL. Even Aberdeen now gets Adidas but a giant like Liverpool gets "Warrior". Haha.




A Giant that can afford to pay more than , nike, adidas, umbro, anyother manufacturer. Adidas and companies like nike have about 3 templates and use them for every team they produce for, No identity.
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It's a great deal for us and it will be very interesting to see what 'Warrior' bring out. And I think the fact they supply the kit for Boston Red Sox suggests John W Henry knows what hes letting us in for. Besides,if you turn the Warrior 'W' logo upside down it almost looks like the adidas logo ;-)
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I'm a Newcastle Fan, & I understand the situation Liverpool were in before Mr Henry came to Their rescue....& He has made some inspired decisions so far....Putting up the cash for Suarez & Carroll (Tho not too Happy with that one!!), letting Torres go, & most importantly, gettin Dagleish back where He belongs....So He has obviously done His homework on wot matters to all true Liverpool Fans.....&, as a hugely successful Businessman, He has likewise done His Homework on the Warrior brand Marketing plan & potential.....Liverpool are going places again....All the very Best to a Great Club....I only hope My Own Beloved NUFC can turn it around very soon too....
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dear oh dear!!!!
im not bothered how much money liverpool have made off this it is there gunna look like a bunch ov wankers and i actually find it hilarious!..

shit players in shit

the scum wont pinch this crap off off the washing lines!!!!!!!!!

hahahahahahahahaha
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IT IS JUST A KIT YOU GANG OF FUKIN IDIOTS AND MANCHESTER CATIAL OF THE NORTH [censored] OFF WHO ASKED YOU. YA MUNICH GOBSHITE. ITS NOT A FASHION COMPETITION ITS FOOTBALL AS LONG AS ITS RED AND GOT THE LIVER BIRD ON YOUR CHEST WHO GIVES A [censored]!!!!!!!!!!!!
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Warrior is a brilliant make, probably one of the most expensive in ice hockey, i'm still yet to afford a pair of their gloves. Tried a few in the past and they are really well made.

Don't be fooled, Warrior will be brilliant for Liverpool
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I'm from the United States. Detroit to be exact, where Warrior's headquarters are. Just so you know Warrior is VERY well respected in the northern United States. They are known as being a manufacturer of ice hockey and lacrosse equipment. Everyone around here knows who Warrior is. Their equipment is really high quality!

I would expect that their soccer/football uniforms would be the same.
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We now have £20m from Standard Chartered bank (around £81m over four years - most lucrative in sponsorship...until we beat it ourselves) and exposure to Asian markets. And £25m a year Warrior deal (The most lucrative deal) covering American market. Thats £45m a year - for nothing, just popping a name on the front of the shirt - and we can hear registers go ping! Considering we haven't been in Champs lge in past two years - thats pretty gangsta deals if u ask me. We getting back there this year though. We getting paid and you know how important that is in football, ESPECIALLY WITH NEW FIFA RULES COMING IN FOR FAIR SPENDING. This is all besides around £40m-£50m revenue generated from shirt sales alone. Liverpool got great new players (9 since beginning of the year), King Kenny, owners with a development plan and is now on the come up back into top 4. YNWA

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