liverpool warriorLiverpool have wrapped up a £25m-a-year kit deal with Boston-based company Warrior Sports, according to reports in Friday's papers.

Warrior, a subsidiary of New Balance, will take over from adidas ahead of the 2012-13 season and it is expected to be a long-term relationship which puts Nike’s deal with Manchester United - worth £23.5m - into the shade.

The news comes as a huge blow to their current kit manufacturers as Liverpool's shirt is the fourth-highest selling replica in the world.

Around 900,000 shirts are sold annually, a number only beaten by North West rivals United, plus Spanish giants Real Madrid and Barcelona.

Liverpool owner John W Henry had said that the club would only spend money that it generates and with Champions League football at least another season away, the promise of funds will boost the club's muscle in the transfer market.

Warrior are a big player in the United States where they have traditionally been associated with ice hockey and lacrosse.

The company, set up by Dave Morrow - who also invented the first ever titanium lacrosse stick - was bought out by New Balance in 2004.

The brand was transformed from a niche-market player to a huge brand big enough to sign a multi-year deal with the baseball giants Red Sox.

As part of the company's expansion, they have increased the number of player sponsorships and worldwide sales totalling £1billion has facilitated the move into football.

Thanks to Lee

 

 

 

Comments (1)

  1. fsc

:sad: <br />man there goes my adi

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