manchester city nike kit deal

Manchester City Football Club and Nike today announced a new partnership that will see the sponsorship of the Club move from Umbro to the Nike brand from the start of the 2013/14 season.

The Umbro sponsorship, which has been in place since June 2009, will continue to the end of the 2012/13 season, after which all kit, training wear and related products will be designed, manufactured and distributed by Nike. The contract will run until 2019.

“We’re excited by the opportunity to further develop the relationship between City and Nike Inc, which builds on the successful partnership the club has already enjoyed with Umbro, and reflects both the ambitions of the club and the Nike brand’s position within the world of football”, commented Nike Brand President, Charlie Denson.

John MacBeath, Interim Chief Executive Officer of Manchester City Football Club added "We are delighted to have further strengthened our relationship with the Nike family.

"Nike's deserved reputation as the leading global sports brand, its unparalleled R&D capacity, leading global retail distribution networks and award winning marketing capabilities mean that this is a very important step forward in the evolution of Manchester City.”

Thanks to Bilstar

That afternoon in east Manchester T-shirt

That afternoon in east manchester

 

 

 

Comments

Guest
+31

Guest

To save everyone the trouble of reading any further. Here's a condensed 'snap shot' of all the subsequent drivle. As you were.....

Nike own Umbro wah. Nike. Money. Ripping off fans wah. Nike. Umbro best. Nike plastic bottles. Rip off. Umbro are owned by Nike. Nike money plastic rip off. Umbro are Nikes brother. Money rip off fans.
Guest
+1

Guest

Absolutely agree with you. It was great when Juventus were sponsored by Lotto and Kappa, both of whom I prefer over Nike. I think that the 2001 - 2003 Lotto line as amongst the kits ever.
the problem is that big clubs have big ambitions and the Champions League status needs to be backed up by spending. Only Adidas and Nike can offer this level of money in their contracts. I am afraid we will never again see Lotto as the supplier to Juventus.
Guest

Guest

You have a point Jay but I think we've seen that doesn't seem to happen. Nike either goes for a very plain shirt - nice and clean though perhaps boring - or they completely stuff it up with excessive detail. Arsenal's away kit this year has grown on me but still don't like it - and the less said about Werder Bremen the better.
Guest

Guest

Umbro is owned by Nike, but still operates semi-independently.
Umbro retains its own design team, hence the huge difference in the fit, feel, and style from Nike Shirts.
As a supporter of a Nike-clad club, I'd rather see my team in Umbro, Adidas, or Puma than Nike. Nike kits have a baggy fit, and the designs are not as good as the other manufactures, in my humble opinion.
Guest
+1

Guest

Quoting :
Umbro is owned by Nike, but still operates semi-independently.
Umbro retains its own design team, hence the huge difference in the fit, feel, and style from Nike Shirts.
As a supporter of a Nike-clad club, I'd rather see my team in Umbro, Adidas, or Puma than Nike. Nike kits have a baggy fit, and the designs are not as good as the other manufactures, in my humble opinion.


I'll give you more baggy than Puma and Umbro, but Adidas? Their replica kits are so much more baggy and the material is really bad quality. Nike's replicas are pretty damn mint for the most part.

I've loved a lot of the designs Adidas has put out over the past few years but the quality of the material has just been lacking big time. And that has strayed me from buying their kits.
Guest
+26

Guest

OH. MY. GOD. THIS IS HUGE ...

Oh, wait, Umbro is just a subsidiary company of Nike anyway, so technically all Nike is doing is just cutting out the middle man and the new shirts will be made from plastic bottles and not synthetic poly/cotton.

Well done Nike, you've just made MORE money ... Which let's not forget is the whole point of football anyway ...
Guest
+6

Guest

I think Umbro is one of the best kit-designers around and I think Nike is worse. Not bad, but worse than Umbro. I guess it is something with money. I hope Umbro can take over another big club to design for. I'd say Liverpool for instance.
Guest
+12

Guest

I think Nike simply wanted its brand on the City shirts. They own Umbro but realise that the Nike logo is more marketable.

Umbro's shirts were fantastic.

This season was a bit odd, but it wasn't terrible. The red and black was fantastic. The dark blue from last season was also brilliant.
Guest
+15

Guest

Bad times. Umbro have done some really nice stuff for us since we had them back. So are we to look forward to the kind of abomination of a shirt that United have for next season?

With Umbro we have a bit of individuality and style, from a company we had history with, originating from the north west of England.

Even though Nike are Umbros parent company, they're just going to give us mass produced scally clobber, unless City have some say in what they give us.

This was kind of inevitable really. Nike test us out with Umbro gear and see how we go. Once they see we're doing well, they want to get their name in the mix.
Guest
-2

Guest

Very well said... Absolutely agree.

Don' t worry, Nike will come out with a miserable imitation of what Umbro have done until now and will try and get away with it... And what' s worse people will buy.
if this also happens with England I' m not going to watch football any more.
I' m really sick of having Nike barging in with a suitcase full of dollars (very useful in football or any other sport nowadays) and "convincing" big clubs on how aesthetically superior they are and what quality material they use...

If the BOD of Umbro at the time approved the acquisition owing to the constant financial difficulties they had to face by having to battle against multisport brands while producing only football products, I really hope a strong British entrepreneur/society will be able to buy them back, make them independent again and tell Nike to [censored] off.
Guest
-5

Guest

I expect news from Adidas soon. When City go to Nike, it will mean Nike have Arsenal, City and United, whilst Adidas will have just Chelsea (only the biggest teams counted).

The United and City thing will be weird, but normally Nike have the bigger clubs, so I can't see United moving to Adidas.

I would expect that maybe Arsenal, Newcastle or Spurs will return to Adidas, especially as they have lost Liverpool, and Chelsea need a overhaul to be amongst the elite again. Maybe, just maybe the National team will move to Adidas, although I hope not. (ie Scotland are Adidas, Celtic Nike and Rangers Umbro.
Guest
+4

Guest

While Umbro is owned by Nike, you can look at the clubs (and countries) wearing Umbro versus Nike and see a consistent design focus from Umbro - classy, somewhat traditional kits that nearly always look great.

Nike has a mix of designs - some traditional, some cutting edge - but without the same design focus.

With City on the verge of a potential Premier League win, and maybe a better Champions' League run over the next few years - it's a higher exposure club than it was a few years ago and obviously Nike wants that exposure for the main brand.
Guest

Guest

Nike are releasing very nice kits at the moment. They are fresh and not just modern but futuristic. That having been said, Umbro kits look as if more time has gone into them, and they have produced wonderful kits for City over the years.
Guest

Guest

Well, following Santos switching brands (just in time for the 100th anniversary, and just after umbro had put out some great shirts and would have put out a probably awesome 100 years shirt), next its Manchester City. Oh well.

This wont be the last team to be taken from the Umbro roster to Nike. Expect other big teams such as LDU Quito, U de Deportes and Colo - Colo in South America being given instead of classy umbro gear, cheap looking nike stuff in a season or two. How long till Bilbao, probably the biggest club left on the umbro roster, to have nike kits in a few seasons? Umbro made two great home kits in the last two seasons, and made an iconic shirt with the change in the Basque colours this season.

But football is about profit these days, and Im pretty sure there is a greater profit margin for a plastic nike shirt than a cotton umbro one. Oh well............
Guest

Guest

this is hurt.... god... city with nike as well....
nike gonna dominate one of the biggest football town in the world.Everton moved to nike whilst adidas lost their biggest asset, Liverpool... what kinds of options adidas can take in EPL...
it deosnt seem that puma let newcastle leave...
arsenal maybe, maybe not...

adidas has lots of mid and low level EPL and championship teams but they need globally working clubs...
Guest
+2

Guest

not good news for citeh!!! maybe arsenal or man utd. to adidas again!! u never know!! i'm pretty sure adidas isn't gonna just sit there and let nike rule over the EPL!! gotta see what happens by the 2013/14 season! :-*
Guest

Guest

I would imagine this could be the beginning of the end for Umbro. Nike obviously want winners and certainly City will provide a lot of silverwear for sometime to come.
It is such a shame that Umbro have played heavily on their Manchester roots and City fitted the bill perfectly; will Utd now fill that role I wonder.
The rumors that England may have the tick on the shirt may well be coming true very soon.
Guest
+4

Guest

I'm a Chelsea supporter, but I feel gutted for the City supporters. Umbro has always made quality kits and have given City some of the coolest shirts (the Etihad sponsorship aside) in the past few seasons.

Let's hope Nike can continue their good run of kits. I hope City win the title over United.
Guest
+1

Guest

Quoting PTP:
I'm a Chelsea supporter, but I feel gutted for the City supporters. Umbro has always made quality kits and have given City some of the coolest shirts (the Etihad sponsorship aside) in the past few seasons.

Let's hope Nike can continue their good run of kits. I hope City win the title over United.


Same here, besides the fact that I'm a Gunner fan, sick of seeing a side that is basically there for people from all over the world to support, and is not situated in a part of England where there can be significant fan base for the team. Glory hunting fans team is Old Trafford United (no you are not from Manchester, you're from the Greater Manchester Area)

Now that my rant is over, hopefully with this, Arsenal moves back to Adidas since Chelsea is the only top flight English club that is sponsored by them.
Guest
+2

Guest

Quoting Gooner4Lyfe:

Same here, besides the fact that I'm a Gunner fan, sick of seeing a side that is basically there for people from all over the world to support, and is not situated in a part of England where there can be significant fan base for the team. Glory hunting fans team is Old Trafford United (no you are not from Manchester, you're from the Greater Manchester Area)

Now that my rant is over, hopefully with this, Arsenal moves back to Adidas since Chelsea is the only top flight English club that is sponsored by them.

Arsenal moved from Woolwich to Highbury, behave.
Guest
-2

Guest

Quoting SempreSami:
Arsenal moved from Woolwich to Highbury, behave.

So? At least we have fans from the Highbury area, where are Man Utd's fans from Old Trafford? And it's not like Arsenal has the name of a city in their name, while Manchester United represents a city they're not even located in.
Guest
+2

Guest

Quoting Gooner4Lyfe:

Same here, besides the fact that I'm a Gunner fan, sick of seeing a side that is basically there for people from all over the world to support, and is not situated in a part of England where there can be significant fan base for the team. Glory hunting fans team is Old Trafford United (no you are not from Manchester, you're from the Greater Manchester Area)

Now that my rant is over, hopefully with this, Arsenal moves back to Adidas since Chelsea is the only top flight English club that is sponsored by them.

Couldn't agree more. I'm a Liverpool fan and I would like Arsenal with nike again. I'm gutted that nike took over umbro with city. Is it just me or are Nike not good partners with umbro? I've never saw respect from nike towards Umbro, it's like they don't own them. I just hope that umbro would end the partnership with nike as I feel that they are not giving umbro any chance, which is a shame because umbro produce some of the most iconic kits and the most comfortable too.
Guest

Guest

Its all do with comercial/ marketing. Its to make money no matter what shirt provider ie nike, addidas puma.. They sell well. In my view addidas have brought the best quality shirts out, however ill see when City release there new home and away kits.There are negative comments on here but if your in a buisness you want to make a good return. Just wait and see nike could do a really good shirt
Guest
+1

Guest

Just because the are the parent company doesnt mean they are the same. They still completely differnt design teams, marketing teams, development teams, factroies etc.

Good luck to both Man City and Nike.
Guest

Guest

I don't understand Nike's business strategy. They obviously own Umbro but why bother if they just take the all contracts from them. I expect Nike will sell Umbro at some point in the future. Possibly once they have the England shirt contract they will cash in on Umbro.

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