manchester_united_aig.jpg

 

 

Manchester United could lose their lucrative shirt sponsorship deal with AIG after all, as the American insurance giants look to cut costs.

The European champions are still owed half of the money on the £56million agreement they sealed with AIG two years ago.

After being rescued from meltdown by a £43billion loan from the American government last month, AIG have now embarked on a massive moneysaving exercise.

That is likely to spell bad news for United - and the fans who have bought football shirts with the AIG logo.

A new sponsorship deal would take time to secure and is unlikely to be as lucrative as the AIG agreement.

 

Meanwhile Budweiser has extended its sponsorship of Manchester United through the 2009/10 season.

 

The beer brand, which has partnered the Premier League champions since 2002, will continue to have exclusive pouring rights at concessions as well as digital on-field signage displayed in English and Mandarin, a move designed to tap in to Manchester United’s substantial Chinese fan base.

 

As part of the deal, Budweiser can use United player’s including recently signed Bulgarian striker Dimitar Berbatov in its advertising.

 

The beer brand can also use club imagery for point-of-sale materials and packaging worldwide.

 

Budweiser has been active in football sponsorship for over twenty years as “official beer” sponsor of the FIFA World Cup since 1986 and sponsor of the English Premier League since 2002.

 

 

Comments (4)

  1. fsc

United are into the 3rd year of the 4 year AIG deal. Why would it be bad news if we didn\'t get that fourth year? <br /><br />Personally I\'d never heard of AIG before they sponsored United, so the deal must have increased their presence and people\'s awareness of them immensely. It\'d be daft to cancel such a huge part of their advertising, whatever the cost.<br /><br />Another company will surely be able to match the deal, if it were to end early and their logo would probably not look as ugly as AIG\'s, either.

 
  1. fsc

Oh I think people are aware of AIG now. Isn\'t there a curse on former ManU sponsors?

 
  1. fsc

Sharp and Vodafone are still doing well, Phil, so I don\'t know about any \"curse\".

 
  1. Bruschy

Why would the fans bother on United changing sponser next season? The Home shirt is going to be different anyway...

 
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