MIDDLESBROUGH Football Club has sealed its biggest ever sponsorship deal after signing an extension to its current agreement with Garmin.

Only days after the launch of the Middlesbrough 08/09 Home Errea kit vote, Middlesbrough Football Club has sealed its biggest ever sponsorship deal after signing an extension to its current agreement with Garmin.

The one-year extension means the name of Garmin will continue to appear on Boro's shirts during the 2008-09 season. The world leader in satellite navigation equipment, Garmin had initially signed a 12-month principal sponsorship contract for 2007-08 but both parties are delighted to have agreed a longer deal.

Neil Bausor, Middlesbrough FC's Chief Operating Officer, said:

"The extension is great news for Middlesbrough FC, not only because of the financial benefits but also because of our association with such a forward-thinking, hi-tech company with a global outlook. "The new deal cements our relationship with Garmin and allows us an opportunity to forge a strong partnership over the next 18 months and drive both our success in football, business and community support.

"Garmin are keen to work with us in our wide-ranging community work and we look forward to exploring opportunities for their increasing involvement in this area.

"For example, Garmin are keen to use their expertise to provide training equipment to help the club's community project develop our health and fitness programmes that positively affect the lives of young people across Teesside."

Mr Bausor said that shirt sponsorship offered companies such as Garmin a unique opportunity to raise their profile. He revealed that the annual media value for companies sponsoring Premier League clubs reached into many millions of pounds.Clive Taylor, Garmin Marketing Director, expressed the company's enthusiasm by saying:

"Garmin is very proud to associate its name with such a prestigious Premier League club.

"Both organisations share the desire to be on the leading edge of our respective fields and believe the synergy we have around sports in the community, support for education and our desire to develop a better understanding of a healthy lifestyle means we can continue to develop our partnership over the rest of this season and beyond."

He added: "Our sponsorship of Middlesbrough FC has also inspired interest from all across Europe and has even developed a new fan base as far a field as Olathe, Kansas, where our America headquarters is based."

Garmin designs and manufactures a range of in-car sat-nav units and electronic equipment serving the outdoor, fitness, marine and aviation sectors with ground-breaking technologies that are sold throughout the world. In fact, Garmin has to date sold 25 million navigation devices worldwide.

 

Comments (0)

There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST FOOTBALL KITS

Valencia 2018-19 Adidas Away Kit

Valencia 2018-19 Adidas Away Kit

Valencia CF launched the new 2018-19 away football shirt by Adidas. The team make a bold statement outside the Mestalla, with the Valencia CF 2018-19…
China 2018 Nike Home Kit

China 2018 Nike Home Kit

With a red chest and yellow sleeves, the China 2018 home shirt colors represent prosperity and blessings. On the chest is the iconic federation crest…
Deportivo de La Coruña 2018-19 Macron Third Shirt

Deportivo de La Coruña 2018-19 Macron Third Shirt

Macron and Deportivo de La Coruña have presented the new white third shirt with a diagonal blue band across the front where the words of the Galician…
Senegal 2018 World Cup Puma Home Shirt

Senegal 2018 World Cup Puma Home Shirt

This is the new Senegal 2018 home football shirt by Puma. The white and pepper green home kit will be used during the 2018 World Cup in Russia. Buy…
Senegal 2018 World Cup Puma Away Shirt

Senegal 2018 World Cup Puma Away Shirt

This is the new Senegal 2018 away football shirt by Puma. The pepper green and white away kit will be used during the 2018 World Cup in Russia. Buy…
Galatasaray 2018-19 Nike Home Kit

Galatasaray 2018-19 Nike Home Kit

This is the new Galatasaray 2018 home football shirt by Nike. The new home kit will be worn during the 2018–19 Süper Lig, which is the 61st season of…
New Zealand 2018 Nike Home Kit

New Zealand 2018 Nike Home Kit

This is the New Zealand 2018 home football shirt by Nike. In Māori legend, New Zealand’s endemic silver fern represents strength, resistance and…
Barcelona 2018-19 Nike Home Kit

Barcelona 2018-19 Nike Home Kit

This is the new FC Barcelona 18/19 home football shirt by Nike. The new Barcelona home kit, designed for the 2018-19 season, is inspired by Camp…
Rotherham United 2018-19 Puma Home Kit

Rotherham United 2018-19 Puma Home Kit

Rotherham United revealed their brand new 2018/19 home kit, manufactured by Puma Teamwear. The Millers will once again retain their traditional home…
Finland 2018 Nike Home Kit

Finland 2018 Nike Home Kit

This is the new Finland 2018 home football shirt by Nike. For 2018, the Finnish national team will wear a home kit dubbed Lethal Winter — white from…
Finland 2018 Nike Away Kit

Finland 2018 Nike Away Kit

This is the new Finland 2018 away football shirt by Nike. For 2018, the Finnish national team will wear an away shirt in deep royal blue with an…
Netherlands 2018 Nike Away Kit

Netherlands 2018 Nike Away Kit

A polarized blue Netherlands 2018 away shirt pays homage to the team’s classic 1988 kit, while a deep royal blue geometric pattern celebrates “Total…
Slovakia 2018 Nike Home Kit

Slovakia 2018 Nike Home Kit

This is the new Slovakia 2018 home football shirt by Nike. The stylish zig-zag design on the shoulders and sleeves of Slovakia’s 2018 national team…

Miami FC 2018 Macron Away Kit

Macron and Miami FC have unveiled the new away kit that the team will wear in their 2018 US Open Cup matches. The away shirt is royal blue with…
Miami FC 2018 Macron Home Kit

Miami FC 2018 Macron Home Kit

Macron and Miami FC have unveiled the new home kit that the team will wear in their 2018 US Open Cup matches. The home kit, in it’s now traditional…
Dundee United 2018/19 Nike Home Kit

Dundee United 2018/19 Nike Home Kit

Nike and Just Sport Pro have officially revealed the 2018/19 Dundee United home kit. The kit features traditional black shorts and bespoke socks for…
St. Pauli 2018-19 Under Armour Home Kit

St. Pauli 2018-19 Under Armour Home Kit

The new St. Pauli home shirt for the 2018/19 is being unveiled in the US. The innovative design is a reference to the past and catches the eye with a…
Canada 2018 Umbro Home Shirt

Canada 2018 Umbro Home Shirt

Canada Soccer and Umbro have proudly unveiled their new 2018 home shirt for Canada Soccer's National Teams. Presented with the powerful words drawn…
Inter Milan 2018-19 Nike Home Kit

Inter Milan 2018-19 Nike Home Kit

The 2018-19 season marks the 20th year of partnership between FC Internazionale Milano and Nike. To celebrate, the new Inter Milan 18/19 home kit…
Denmark 2018 World Cup Hummel Away Kit

Denmark 2018 World Cup Hummel Away Kit

The new Denmark 2018 away shirt design takes its inspiration from the Danish Life Guards that guard over the royal house and the Danish nation. On…