We brought you the news when it was unofficial a while ago, but today PUMA and Newcastle United Football Club have announced a new partnership that sees the leading sports lifestyle brand become the official supplier and the official licensee of replica merchandise for Newcastle United.
The new deal will see PUMA supply team kit, replica kit and training equipment for two years starting from the beginning of the 2010/2011 season.
Barry Webber, Commercial Director of Newcastle United FC, said: "We are very proud to have entered into a relationship with PUMA. They are an ideal partner for us with the experience and ability to deliver a top class product for the Club and its supporters.
"With all of its proven technical experience, innovative product design and support systems, we are excited about the future and look forward to a successful partnership."
Tony Ward, PUMA UK Managing Director, said: "We are delighted to be embarking upon a two-season partnership with Newcastle United which will give PUMA great exposure throughout the football community. With innovative product, referencing Newcastle's strong heritage, coupled with great service, we are confident of an excellent partnership.
"Newcastle United is a club with a passionate and loyal fan base and we look forward to the start of the new season and the new kit making its first appearance."