Newcastle United owner Mike Ashley has unveiled plans to rename St James' Park after failing to sell the club and adidas have been made favourites to sponsor the famous North-East stadium next season.
The club, in a statement, also revealed the kit deal with Adidas will expire at the end of the campaign, as well as the sponsorship of Northern Rock.
The statement read: "Newcastle United now aims to move forward on and off the pitch."
"The club aims to maximise its commercial revenues; this includes renegotiating its club sponsor and kit deal, which expire at the end of this season, as well as welcoming offers for the stadium naming rights for next season," revealed a Magpies statement.
Ladbrokes quote the giant sportswear firm at just 2/1 to step in, with Carling 4/1, 02 7/1, Vodafone 8/1 and Barclays, Nike and Coca-Cola all available at 10/1.
The news comes as the club’s owner and Sports Direct founder Mike Ashley announced that it had taken the club off the market after a consortium led by local businessman Barry Moat has failed to meet the £80m asking price.
Ashley has been trying to offload the club since September 2008 when he first put it up for sale. He withdrew it soon after but put it back on the market following the club’s relegation from The Premier League in May.