Nike Announces Sale of Umbro to Iconix Brand Group

Nike Announces Sale of Umbro to Iconix Brand Group

NIKE, Inc. today announced that it has reached a definitive agreement to sell its Umbro affiliate brand to Iconix Brand Group, Inc. for $225 million. The transaction is expected to be complete by the end of 2012.

Nike had announced its intention to divest of Umbro and Cole Haan to sharpen its focus on driving growth in the NIKE, Jordan, Converse and Hurley brands on May 31, 2012.

“It is a difficult decision to divest any business but this action will enable us to focus on our highest-potential growth opportunities,” said NIKE, Inc. President and CEO Mark Parker. “Umbro has a great heritage, but ultimately, as our category strategy has evolved, we believe Nike Football can serve the needs of footballers both on and off the pitch.”

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“Umbro is a true, authentic football brand with a global loyal consumer fan base and we are thrilled to be adding it to our portfolio of iconic brands,” stated, Neil Cole, CEO Iconix Brand Group. “Umbro is an exciting acquisition with more than 30 licensees in over 100 countries with a devout following.  We look forward to working with our international partners to maintain and expand upon the rich heritage of Umbro,” Cole added.

About Iconix Brand Group, Inc.

Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including: CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), MOSSIMO (R), LONDON FOG (R), OCEAN PACIFIC (R), DANSKIN (R), ROCAWEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R), ZOO YORK (R), and SHARPER IMAGE (R). In addition, Iconix owns interests in the ARTFUL DODGER (R), ECKO (R), MARC ECKO (R), ED HARDY (R) MATERIAL GIRL (R), PEANUTS (R), and TRUTH OR DARE brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.


Comments  

Guest
-19 # Guest 2012-10-24 13:14
Bring it Nike haters!!!
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Guest
-27 # Guest 2012-10-24 16:01
glad england have changed to nike now
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Guest
+22 # Guest 2012-10-24 17:17
too bad, umbro was making some really good stuff under nike. i hope this doesnt affect the availibility of umbro stuff worldwide. also screw england.
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Guest
+4 # Guest 2012-10-24 22:50
screw you
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Guest
+2 # Guest 2012-10-25 04:57
enjoy your second rate national team
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Guest
+9 # Guest 2012-10-24 17:28
Looks like the end of the line for umbro. Would of been best if Mike Ashley had bought it.
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Guest
-17 # Guest 2012-10-24 17:33
WHO CARES
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Guest
+27 # Guest 2012-10-24 17:42
Yes, a shame about Umbro. I like their stuff, they have definately taken more of a back seat under Nike, and have reduced its portfolio (West Ham, West Brom etc).

Nike have done Umbro no favours by asset stripping Man City and England. Hopefully the "Umbro" management remains at it Manchester HQ, and that Umbro can get a marque club to follow from Chelsea and City. Maybe United as it will be unusual to have 2 teams in the same city with Nike.
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Guest
-37 # Guest 2012-10-24 19:34
who cares? nike is better then umbro anywayz
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Guest
-8 # Guest 2012-10-24 19:59
Ain't it a female dog!
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Guest
-1 # Guest 2012-10-24 22:36
WOO HOO! Now I'll be able to get Umbro stuff at Wal-Mart!
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Guest
0 # Guest 2012-10-25 00:07
its a shame. i like the nike/umbro partnership. but umbro has been bleeding even before Nike tried to save them. on the bright side like hanover said looks like i will get umbro products cheap at walmart! i already get good Umbro perfume at bealls-outlets (a cheap clothes store here in the states).
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+27 # Guest 2012-10-25 17:40
I don't think Nike tried to save Umbro, they just strategically removed a competitor.
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Guest
+5 # Guest 2012-10-26 03:04
Adidas did the same thingwith reebok idk why no one is ragging on them
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Guest
+4 # Guest 2012-10-26 03:20
Id agree with you but like i said umbro was bleeding way before nike stepped in. By having umbro part of nike they already had umbros assets . Had umbro been a strong compay before nike then yea id say nike did a sneeky job removing a competitor but buying a bleeding company unless its to turn it profitable seems kinda silly. Im sure the decision to strip assets from umbro came after realizing umbro wasnt going for them. I doubt their sole plan was to kill umbro. You think nike would spend millions of dollars re branding umbro for shits and giggles? They spent that money trying to save umbro, albeit for their gain not cuz nike are a humanitarian. If it was a conspiracy then nike and adidas (cuz like jj said they badically did the same to reebok) are horrible souless companies
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-10 # Guest 2012-10-25 01:22
I want some Marc Ecko or Ed Hardy-designed Umbro kit now. That will be ghetto!
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Guest
-18 # Guest 2012-10-25 06:59
Read between the lines people - football is only vaguely mentioned in the above PR gumph, meaning that Umbro will most probably become a 'lifestyle' brand like Lonsdale, and the football kits will dissapear altogether. Good riddance IMO 'cos they've been naff for quite a few years now. All the people on here that say 'Nike ruined Umbro' are ignoring the fact that Nike left Umbro mostly alone to do the 'tailored by...' range, which were s**t...and THATS why they weren't making the money, which is why Nike sold them...
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+11 # Guest 2012-10-25 07:32
You' re talking nonsense.
The policy to make Umbro profitable would have been to employ the f** American "brand"' s f*** money to ensure a worldwide network of capillar sales outlets reaching all possible markets and possibly some more heavy promotion as well, while keeping them "independent" with style as Umbro apparently managed to remain. That was Umbro' s problem even before being bought, added to the fact that they produce "only football" as the slogan said, versus the other brands invading other sports and products that I wouldn' t know how to define (from bathing trunks to slippers to stupid t-shirts of every kind).
Instead they forced them into becoming an even more niche brand, with few contracts as well, providing money for initiatives that have been surely innovative as usual with Umbro (collaborations with artists and designers, launching of products in connection with music etc, original contests and associations) but which certainly could not increase sales (also considering the high prices). This in order to "establish" Nike in football eliminating a competitor, which they are admitting. Established a pair of balls: their sponsorships are based on money as everyone knows, and anyone who buys any of their products is a moron.
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-9 # Guest 2012-10-25 18:46
are you illiterate? your words make no sense at all
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-2 # Guest 2012-10-26 03:49
So what brand should i buy tgen? Adidas aint no saint they did the same thing with reebok ironically another historic british brand and basically relegated reebok to making cheap treadmills and yoga matts. The football business world is not all roses and puppies it mean and gritty. Youre right about umbro not branching out into other sports instead they focused on one sport in basically one market. But what could nike do? Its not like they can go contract shopping those things last years im sure if a prospective club was looking to negotiate nike would alloe umbro to buy . Its simple economics you have two companies serving the same sport and one of them is dying you sell. i doubt nike had a grand evil scheme
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+4 # Guest 2012-10-26 08:37
True, Adidas have the same guilt. And they did the same with Le Coq Sportif in the 80s.
Probably the fact is that Reebok neither has a heritage in football as Umbro nor have they ever made an impact with the gear they produced for this sport (always looked very "American" to me).
Umbro IS football, and it is so for people who are fans of football kits in addition to teams. The same could be said for Admiral, and in a minor way for Adidas themselves. But Umbro stays on top.
Let' s hope they manage to recover with a strong, pasionate and focus oriented British property as happened to Le Coq after their dark years producing tracksuits for the American market under Adidas.
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-7 # Guest 2012-10-25 13:41
what a same :lol: :lol:
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-5 # Guest 2012-10-26 17:37
Umbro stays on top? top when? glorified polo shirts masquerading as football shirts? multi coloured crosses on the most simple (and theoretically hardest to screw up) international shirt of them all? No, I'm sorry, Umbro have been s**t since 2005. I can remember the mid 90's when they did innovative, groundbreaking and stylish kits (with the odd exception), but what since then? Naff, naff, naff the past seven years, simplistic bordering on dull. And for all the adidas haters on here, STOP going on like they haven't got any history...They were founded in 1949, and the company actually began much, much earlier under other names...And are still owned by the same family!
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+2 # Guest 2012-10-31 16:06
Quoting :
Umbro stays on top? top when? glorified polo shirts masquerading as football shirts? multi coloured crosses on the most simple (and theoretically hardest to screw up) international shirt of them all? No, I'm sorry, Umbro have been s**t since 2005. I can remember the mid 90's when they did innovative, groundbreaking and stylish kits (with the odd exception), but what since then? Naff, naff, naff the past seven years, simplistic bordering on dull. And for all the adidas haters on here, STOP going on like they haven't got any history...They were founded in 1949, and the company actually began much, much earlier under other names...And are still owned by the same family!


If you think Umbro have been "sh1t since 2005" you must be mad. The Tailored By range has been the classiest range of football shirts available since the replica shirt market developed. Their mid-90s stuff wasn't innovative- it was garbage; look at that orange Chelsea away kit or the yellow spurs thing with chicken droppings down the side. You are right about adidas though.

Still, its a shame that umbro have ended up in this position. And its an even bigger shame that the England kit contract has gone to a non-UK based firm.
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Guest
-4 # Guest 2012-10-26 23:39
:lol: YESSSSSSSSSSS!
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Guest
-3 # Guest 2012-10-27 21:44
Umbro are worthless now they've been asset stripped.
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Guest
-2 # Guest 2012-10-28 00:45
if umbro wants to stay in busness they would sell off there independent stocks into the submarket and capitalise off that. nike could keep there shares and still make large profit and then monopolyze the industry before going back into the stock market to purchase more assets. the gross profit margin of both companies (nike/umbro) would increase exponentially allowing umbro to stay in business as a brand as a subsidary of nike. the only threat would be adidas because there market value is more then umbro (not nike though), but then nike would back up umbro when they go to court against adidas and they would probably win. this would increase stocks, which would increase investor deals and partnerships and then they would still be around.
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Guest
+1 # Guest 2012-10-28 17:07
The thing is, 15 years ago, to be sponsored by Nike was an elitist thing. The top clubs in the world were sponsored by Nike - Barca/Inter/Arsenal.

Now, Nike sponsor anyone and everyone. Aston Villa? Everton? I don't see the appeal anymore. It was a prestigious factor to have nike and it was a classy. Now, it is being so diluted - at least 4 clubs in the Premiership are sponsored by Nike. That's not cool.

What is cool is Warrior, Under Armour and I have to say, how classy were the Le Coq Sportif Everton kits a few years back? Nike need to start sponsoring the Elite and stick to them and not sponsor so many clubs.
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+1 # Guest 2012-10-29 23:45
4 Clubs in the EPL. WOW that's a lot.
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Guest
+2 # Guest 2012-10-30 01:28
Umbro make the best kits
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Guest
0 # Guest 2013-11-21 21:16
sadly both BRITISH own UMBRO and REEBOK been taken by the so called "FOREIGNER"

Hope that the brand will be there FOREVER and one day will be back to where they belong!!!!
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