Palermo finally found a shirt sponsor, with nine matches left until the end of the championship, BetShop, a betting company, signed a new agreement with Palermo.
The new shirt sponsor will be used for the first time against Torino.
The agreement will bind Palermo and Betshop for the next two seasons, or until the end of the Serie A 2010/2011. It was not specified if the sponsoring will be active only for the Serie A or also the Coppa Italia and any European competitions.
The official announcement:
"The Betshop Team is pleased to announce to have signed a sponsorship agreement with one of the most prestigious clubs in the Italian league: Palermo Calcio. Both share a passion for sports and teamwork, key features on which we build this important new partnership. The agreement is valid until the end of the 2010/2011 season and will allow a number of marketing initiatives that will involve all our customers.
"This new association is a start of a future full of exciting changes and initiatives will meet all your expectations! "
Artist impression of the Palermo/betshop shirt