PSV have agreed a five-year deal with the German sports apparel company PUMA. The new PUMA kit will be worn by all PSV’s teams from the junior, youth and academy sides to the respective adult teams and Esports athletes. The board of directors of PSV and PUMA have signed the agreement in the Philips Stadion during the New Year’s reception 2020.

Frans Janssen is very pleased with the agreement linking two companies who share the ambition of getting better every day. “We are proud that PUMA, with its global appeal, will be our official kit and training wear supplier. We are looking forward to being part of the PUMA family”, says PSV’s Head of Commercial. “PUMA offers us a great opportunity of remaining authentic with ourselves and make use of the knowledge and expertise of one of the world’s most famous sports brands.”

PUMA, who boasts a rich history in the world of football, has been on the march recently, completing new partnerships with leading football clubs. PSV will join PUMA’s football portfolio, which also includes some of the world’s top clubs such as Manchester City, Borussia Dortmund, AC Milan and Valencia. Johan Adamsson, Director of Sports Marketing & Sports Licensing at PUMA: “We are really looking forward to partnering with PSV and are delighted to welcome the club to our family. PSV have achieved a formidable reputation worldwide and are one of the most successful Dutch clubs, both at home and abroad. Just like PUMA, PSV aspire to sustain consistently high levels of performance and we hope to be able to support PSV in the coming years. Based in Eindhoven, the club is deeply rooted in its community. The Brainport region, with Eindhoven at its heart, is a world-class top technology and design region. PUMA looks to strengthen the bond between town, fans and club the coming years.”

Frontline Football


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