Rangers Football Club has today announced a new shirt sponsorship deal with 32Red – a online casino company. 32Red will sponsor Rangers for the next three seasons starting from July 2014.
This new partnership with Rangers will provide 32Red with a strategic platform to further increase awareness of their brand providing the online casino company with extensive visibility in the stadium bowl and across the Club’s digital and media platforms as well as access to Scotland’s largest football fanbase. 32Red have previously sponsored English Premiership sides Aston Villa and Swansea.
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Rangers Chief Executive Graham Wallace commented: “We are delighted to announce today a three-year shirt sponsorship deal with 32Red, the UK’s premier online casino company.
“We look forward to working closely with them over the next three seasons in a partnership that we believe will be hugely beneficial to both parties.
“We are in the process of rebuilding Rangers Football Club and alliances with blue chip companies such as 32Red will assist us on our journey back to the top of Scottish football.
“We would like to thank our current shirt sponsor Blackthorn and Tennent Caledonian Breweries for their ongoing support of the Club during a very difficult period.”
Ed Ware CEO of 32Red commented: “We are delighted to be working with Rangers Football Club and look forward to being part of the continued rise and return of the Club.
“32Red has a history of successful football club sponsorship deals and we look forward to the next three seasons and our new and proud association with a club with such heritage and potential."