reading_waitrose_deal.jpg

Reading Football Club announced that Waitrose, the food shops of the John Lewis Partnership, will be the new club sponsors for the 2008/9 season.

A one-year contract has been signed with an option to extend and the deal will make Waitrose the only food retailer in Britain to be club sponsor of a major football team.

As part of the deal, the Waitrose name will appear on the new home and away kits, and offers will be available to season ticket holders.

The retailer and club are also aiming to provide Waitrose food in the stadium and its conference facilities.

Reading FC Chairman, John Madejski, commented, "We are absolutely delighted to announce the start of what we hope will prove to be a long-term partnership with one of the most reputable and respected retail brands in the UK.

"We hope that this will become a pioneering partnership and we are already aiming to introduce Waitrose food and drink products across the stadium, hotel and conference centre, which we are sure will be well received by our supporters.

"Waitrose will also be making a number of exclusive offers available to our season ticket holders and we are very pleased that they have shown such willingness to engage with our supporters."

After announcing that Waitrose are the Club's new sponsor, Commercial Director Pat Coyne revealed, "We are planning to launch the new kits in July.

"We're aiming for the team to play in the new away kit in the friendly at Didcot on 12th July, and for the new home kit to be unveiled at the friendly with Aston Villa on 2nd August."

Waitrose Commercial Director, Richard Hodgson, added, "Waitrose is committed to supporting the communities in which we trade, and our sponsorship of Reading Football Club will take us into the heart of the community in one of our prime retailing areas.

"This exciting deal will help us to engage with our customers in a way we haven't done before - and give the brand exposure on a national level.

"We're looking forward to realising the potential of this partnership in the year ahead."

Royals fans can expect to get their first glimpse of the new playing kits early next month.

 

Comments (9)

  1. fsc

That better not be the new top! That would be hideous!

 
  1. fsc

[quote=RFC]That better not be the new top! That would be hideous![/quote]<br /><br />Of course thats not the new top! :roll:

 
  1. fsc

Waitrose are the pinnacle of supermarkets. Surely LIDL would suit Reading more.

 
  1. fsc

HaHa!......Waitrose!

 
  1. fsc

Waitrose are a bit to high class for the likes of Reading arent\' they?<br />Surely Kwik Save would suit them more.

 
  1. fsc

Nah Boys Bit Too Nice<br /><br />Quality Save, Home Bargains or Netto are more down there street or maybe even CO-OP ???

 
  1. Chris Ringham

Shit team, all they need now is a shitter sponsor, oh looks like they have one

 
  1. fsc

Reading are a great team, all teams need sponsorship, some like northern rock look what happen there!, some have big bucks behind them hey Chelsea, also some teams have to go up and some go down, that\'s the system, and when your at the top there is only one way to go, Reading has been there like some many others, and geting back up shows what teams are great, the premership is b******ks, the championship is the hardest league, as to the shirt yes it\'s C**P.

 
  1. fsc

oh well could be worse, could have been Andrex (no Crap jokes please)

 
There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST FOOTBALL KITS

Birmingham City 2018-19 Adidas Away Kit

Birmingham City 2018-19 Adidas Away Kit

Birmingham City will adorn a yellow away shirt for the first time in five years during the 2018/19 season. Designed by adidas, the away shirt uses…
Bradford City 2018-19 Avec Sport Third Kit

Bradford City 2018-19 Avec Sport Third Kit

Bradford City AFC revealed the new 18/19 third kit by Avec Sport. The 18/19 third shirt by Avec Sport is exclusive to Bradford City FC and features a…
Bradford City 2018-19 Avec Sport Away Kit

Bradford City 2018-19 Avec Sport Away Kit

Bradford City AFC revealed the new 18/19 away kit by Avec Sport. The 18/19 away shirt by Avec Sport is exclusive to Bradford City and features a…
Sheffield United 2018-19 Adidas Away Kit

Sheffield United 2018-19 Adidas Away Kit

Sheffield United have unveiled their new away kit for the 18/19 season. With a continuation of the club's partnership with kit supplier adidas,…
Lazio 2018-19 Macron Home Kit

Lazio 2018-19 Macron Home Kit

Macron and S.S.Lazio are proud to present the historic 'flag shirt' as the new home shirt for 2018-2019. A shirt that has been voted by many as being…
SM Caen 2018-19 Umbro Away Kit

SM Caen 2018-19 Umbro Away Kit

This is the new Stade Malherbe Caen 18/19 away football shirt by Umbro. The new away kit will be used during the 2018–19 Ligue 1 season, which will…
SM Caen 2018-19 Umbro Home Kit

SM Caen 2018-19 Umbro Home Kit

This is the new Stade Malherbe Caen 18/19 home football shirt by Umbro. The new home kit will be used during the 2018–19 Ligue 1 season, which will…
Coventry City 2018-19 Nike Away Kit

Coventry City 2018-19 Nike Away Kit

Coventry City’s new away kit for the 18/19 season has been unveiled. The new Coventry City FC 18/19 Away Shirt is made of Nike Dry fabric, designed…
Scunthorpe United 2018-19 FBT Away Kit

Scunthorpe United 2018-19 FBT Away Kit

Scunthorpe United unveiled the brand new 2018/19 away kit which has been modelled by club legend Alex Calvo-Garcia The brand new FBT designed and…
Wolfsburg 2018-19 Nike Away Kit

Wolfsburg 2018-19 Nike Away Kit

This is the new VfL Wolfsburg 18/19 away football shirt by Nike. The new away kit will be worn during the 2018–19 Bundesliga, which will be the 56th…
Wolfsburg 2018-19 Nike Home Kit

Wolfsburg 2018-19 Nike Home Kit

This is the new VfL Wolfsburg 18/19 home football shirt by Nike. The new home kit will be worn during the 2018–19 Bundesliga, which will be the 56th…
Liverpool 2018-19 New Balance Third Kit

Liverpool 2018-19 New Balance Third Kit

Liverpool FC and New Balance have launched the team's new third kit for the 2018-19 season. The 2018-19 third kit pays homage to fan favourite kits…
Wigan Athletic 2018-19 Puma Home Kit

Wigan Athletic 2018-19 Puma Home Kit

Wigan Athletic’s new 18/19 Puma home kit has been revealed. A play on Latics’ classic home kit of 1995-98 – the era when Dave Whelan bought the club…
Fulham 2018-19 Adidas Away Kit

Fulham 2018-19 Adidas Away Kit

Fulham unveiled the club’s new 18/19 Adidas Away kit which will carry the Dafabet logo displayed on the front of the playing shirts worn by the First…
Fulham 2018-19 Adidas Home Kit

Fulham 2018-19 Adidas Home Kit

Fulham unveiled the club’s new 18/19 Adidas Home kit which will carry the Dafabet logo displayed on the front of the playing shirts worn by the First…
Cagliari 2018-19 Macron Away Kit

Cagliari 2018-19 Macron Away Kit

Cagliari Calcio and Macron have unveiled the 2018/19 away kit. The main colour of the Cagliari away match shirt is white, to which subtle red and…
Hajduk Split 2018-19 Macron Home Kit

Hajduk Split 2018-19 Macron Home Kit

Hajduk Split and Macron have unveiled the new home shirt that the “Whites” of Split will wear during the new edition of the Europe League, the…
Newport County 2018-19 FBT Football Kits

Newport County 2018-19 FBT Football Kits

The prominent three-striped design that features on both the Newport County 18/19 home and away kits this season is reminiscent of the iconic design…
AC Milan 2018-19 Puma Away Kit

AC Milan 2018-19 Puma Away Kit

AC Milan revealed their new Puma away kit for the 18/19 season. The away shirt comes in the legendary white that has adorned the backs of legends…
Newcastle United 2018-19 Puma Away Kit

Newcastle United 2018-19 Puma Away Kit

Newcastle United have revealed the club's new Puma away kit for the 2018/19 season. Launched under #TheFabricOfNewcastle banner, the kit is a…