Spanish gaming operator Cirsa will be Real Betis' shirt sponsor this season. The deal is believed to be for two seasons and worth €1.5million over that period. Cirsa will replace Cruzcampo, which had signed a sponsorship agreement in March that appeared to include shirt sponsorship.
Betis president Miguel Guillen praised Cirsa as an industry leader with many similarities to the club.
Cirsa Group was founded in 1978 and initially specialised in slot machines; today it employs around 14,500 people and owns and runs a host of casinos, bingo halls and online betting operations. Cirsa logos will appear on the team's shirts, with more promotional activities being developed between the company and the club.