The new Rochdale 12/13 shirts are manufactured by Italian heritage brand Fila, the new official Kit Supplier for the 2012-2013 season, as part of the continuing relationship with JD Sports following the recent re-signing of a new 3 year agreement.
Fila, established in 1911, have an Italian heritage few can dispute having maintained a reputation of producing the finest sporting goods producing kits for the likes of the Italian & Scottish National teams. Dale fans can be assured of the same quality as the club joins a number of other Football League teams sporting the Fila brand including Blackpool FC & the world's oldest Football League club, Notts County.
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The club have been delighted with the work that's gone into the shirt and the positive reaction since the first teaser shots were released in the Exeter programme on 14th April. Iain Johnstone, Commercial Manager, said: "Having agreed the new 3 year technical kit supply deal with JD Sports earlier this year we have been delighted with the kits designed and are very excited for the launch. The move to Fila is great for the club and we are thankful to JD Sports for giving our players and fans the opportunity to wear such a prestigious brand."
Guy Walker, JD Sports Head of Football, added: "We are very happy to be continuing the relationship with Rochdale AFC and are pleased to have finalised two excellent designs ahead of the new season. It's great that we are able to offer a bespoke kit design to the club which we know is very important to them and as a result, we are confident that the kits will prove very popular with both the players and the fans".
The shirt is now on sale in the club shop, local JD (Yorkshire St, Rochdale) from this morning. The new Fila training wear range will also be coming soon with an expected launch date due at the end of June.
Thanks to Tim