FC Schalke 04 have come to an agreement with Umbro to become the club’s new kit suppliers from July 2018, thus ending the club’s long-standing partnership with adidas.

The Royal Blues’ kits and equipment will be supplied by the British company, for both the professional teams and all academy teams.

Schalke’s head of marketing, Alexander Jobst, discussed the reasoning behind the switch: “Our decision-making over the last few months has had a focus on three core strategic points: reputation, profitability and identity. Umbro were the clear leaders in all three regards, which has led us to decide against extending our partnership with adidas and instead make the move to Umbro. We would like to express our sincere thanks to adidas for decades of successful co-operation. We are looking forward to beginning our work with Umbro, a traditional company that takes things in new directions and fits us perfectly. Together we share the aim of further strengthening the S04 brand both domestically and internationally.”

Michael Scholz, spokesman for Umbro, said: “FC Schalke 04 and Umbro both carry a great deal of tradition. Schalke has a long history. We therefore share common goals and values. We are delighted and honoured to be part of the next major chapter in Schalke’s history.”

British clothing and sports manufacturer Umbro currently supplies over 120 clubs worldwide, including Everton, West Ham United, PSV, Cruzeiro and Vasco da Gama.

 

 

Comments (0)

There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST 17/18 KITS

Incheon United 2018 Hummel Away Kit

#kleague #IncheonUnited Incheon United 2018 Hummel Away Kit

This is the new Incheon United 2018 away kit by Hummel. The new away kit will be used during the 2018 K League 1, which will be the 36th season of…
Incheon United 2018 Hummel Home Kit

Incheon United 2018 Hummel Home Kit

This is the new Incheon United 2018 home kit by Hummel. The new home kit will be used during the 2018 K League 1, which will be the 36th season of…
Jeonnam Dragons 2018 Joma Home and Away Kits

Jeonnam Dragons 2018 Joma Home and Away Kits

These are the new Jeonnam Dragons 2018 home and away kits by Joma. The new kits will be used during the 2018 K League 1, which will be the 36th…
Asan Mugunghwa 2018 Mizuno Home and Away Kits

Asan Mugunghwa 2018 Mizuno Home and Away Kits

These are the new Asan Mugunghwa FC 2018 home and away kits by Mizuno. The new kits will be used during the 2018 K League 2, which will be the sixth…
Toronto FC 2018 Adidas Away Kit

Toronto FC 2018 Adidas Away Kit

The new Toronto FC away kit by Adidas is out, complete with a star above the crest honouring last year's MLS Cup triumph. The Reds are going with a…
Limerick 2018 Umbro Home Kit

Limerick 2018 Umbro Home Kit

This is the new Limerick FC home football shirt by Umbro. Limerick will be wearing the new home kit during the 2018 League of Ireland Premier…
Waterford 2018 Umbro Home Kit

Waterford 2018 Umbro Home Kit

Waterford revealed the new home shirt by Umbro for the 2018 season. Waterford FC will be wearing the new home kit in the 2018 League of Ireland…
Atlanta United 2018 Adidas Away Kit

Atlanta United 2018 Adidas Away Kit

Atlanta United have unveiled their new away kit for the 2018 season by Adidas, and its crest and other logos offer a peachy new splash of colour.…
River Plate 2018 Adidas Third Kit

River Plate 2018 Adidas Third Kit

River Plate and adidas Argentina revealed the club's new third shirt. This shirt is inspired by all the colours of the Estadio Monumental, packed…
Guangzhou R&F 2018/19 Nike Home Kit

Guangzhou R&F 2018/19 Nike Home Kit

This is the new Guangzhou R&F F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Jiangsu Suning 2018/19 Nike Home Kit

Jiangsu Suning 2018/19 Nike Home Kit

This is the new Jiangsu Suning F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Hebei China Fortune 2018/19 Nike Home Kit

Hebei China Fortune 2018/19 Nike Home Kit

This is the new Hebei China Fortune F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Shandong Luneng 2018/19 Nike Home Kit

Shandong Luneng 2018/19 Nike Home Kit

This is the new Shandong Luneng Taishan F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese…
Henan Jianye 2018/19 Nike Home Kit

Henan Jianye 2018/19 Nike Home Kit

This is the new Henan Jianye F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Beijing Guoan 2018/19 Nike Home Kit

Beijing Guoan 2018/19 Nike Home Kit

This is the new Beijing Sinobo Guoan F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Guangzhou Evergrande 2018/19 Nike Home Kit

Guangzhou Evergrande 2018/19 Nike Home Kit

This is the new Guangzhou Evergrande Taobao F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese…
Shanghai SIPG 2018/19 Nike Home Kit

Shanghai SIPG 2018/19 Nike Home Kit

This is the new Shanghai SIPG F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Shanghai Shenhua 2018/19 Nike Home Kit

Shanghai Shenhua 2018/19 Nike Home Kit

This is the new Shanghai Greenland Shenhua F.C. 2018/19 Home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese…
Seongnam 2018 Umbro Away Kit

Seongnam 2018 Umbro Away Kit

This is the new Seongnam FC 2018 away kit by Umbro. The new away kit will be used during the 2018 K League 2, which will be the sixth season of the K…
Seongnam 2018 Umbro Home Kit

Seongnam 2018 Umbro Home Kit

This is the new Seongnam FC 2018 home kit by Umbro. The new home kit will be used during the 2018 K League 2, which will be the sixth season of the K…