Spanish league club Sevilla have agreed a two-year shirt sponsorship deal with Asian online gaming company 12BET.
12BET.com is operated by Pacific Sea Invests SA, a remote gambling operator licensed in the Philippines, that offers sports betting products and services to European and Asian markets.
"We are enthusiastic about working with 12BET to accelerate the international development of our club," Sevilla president Jose Maria del Nido was quoted as saying.
Sevilla, who won back-to-back UEFA Cups in 2006 and 2007, said their new sponsor would also be working on a number of other commercial projects with the club.
"We are investing a lot into the development of the 12BET brand and had been looking for a partner in the world of football for a long time," 12BET's director general Andrea Hector was quoted as saying.
"Sevilla had an excellent season last year qualifying directly for the Champions League group stages. We see this as an excellent opportunity to boost the international development of both brands."