Sheffield Wednesday Football Club has given the club's shirt sponsorship for the next two seasons (2009/10 and 2010/11) to The Children's Hospital, Sheffield and its charity.
In a pioneering move, the club becomes the first in the Championship to donate their shirt sponsorship in this way. Sheffield Wednesday's new playing strip will be unveiled ahead of the 2009/10 season with the hospital name and The Children's Hospital Charity logo emblazoned on the shirt and shorts.
Sheffield Wednesday chairman, Lee Strafford, said the decision represents how seriously the club takes its social responsibility and its role in the community.
"We are proud to say loud and clear that Sheffield Wednesday wants to break the current football mould by getting away from the perception that football is just about money. Bringing together key stakeholders in Sheffield to drive local and national value is a key part of our strategy."
[quote=lee strafford]i\'m very glad you all enjoy my new idea and hopefully we will be getting some new investor in the near future<br /><br />i wish all our fans very well<br /><br />lee strafford<br />(sheffield wednesday chairman)[/quote]<br /><br />Don\'t toy with us \"Lee Strafford\". But either way, well done.