Southend United FC announce that Hummel will be the club’s new Technical Kit and Retail Partner from the 2020/2021 season until at least the end of the 2022/2023 season.
The deal will see Hummel produce bespoke Blues kits each season, as well as a range of training and retail wear, which will be available to buy from the Southend United Club Shop.
The deal will see Hummel also take over the official store in an exciting new venture for the club.
We would like to thank Just Sport for their efforts and partnership over the many years as we enter a new era with Hummel.
Rhys Ellingham, Head of Commercial said: "This is an excellent opportunity for us to give fans bespoke home and away kits during the partnership which I know is what they want.
"I would like to thank Hummel for their efforts in turning this deal around so quickly and efficiently, allowing us to be ready for the new season and I am looking forward to working with them closely on further projects and the designs of future kits.
"The club would like to thank Just Sport and Nike for their continued support over the past 15 seasons and look forward to our new era with Hummel bespoke kits, which we are sure our fans will love."
Mark Underwood, MD of Hummel UK added: "We are delighted to welcome our new partner Southend United FC to the Hummel family.
"Our goal is to make the players and supporters of Southend proud of their Kit and will make sure all the stock in the Club Shop looks great."
Blues will release more information on the bespoke Hummel 2020/21 kits in due course.