Wolverhampton Wanderers have received a major off-the-pitch boost with their main sponsor, Sportingbet.com, extending their current main sponsorship arrangement for a further two seasons, with a full season still remaining on the existing deal.
Sportingbet.com has signed a seven figure contract, which will see them remain as Wolves' main Club partner until at least the end of the 2012/13 season.
The partnership commenced in June 2009 and is the biggest sponsorship deal in the Club's 133 year history.
Sportingbet.com has an extensive portfolio of Wolves' rights. Their distinctive brand appears on Wolves' home and away shirts and on all technical training kit.
Sportingbet.com's football business has continued to grow since commencing their relationship with Wolves. In just one season, Sportingbet.com has been involved in a range of fan initiatives including the popular 'Wolves Accumulator' reality online game, which has seen thousands of fans participate for fun with no betting stake required.
Wolves' CEO Jez Moxey, said: "This is a major off-the-pitch achievement for Wolves. The fact that Sportingbet.com - a global, very successful brand - has decided to extend their deal with a full season still to run on their extending contract, is a huge endorsement of our Football Club. It bucks the trend in football, where many Clubs are either struggling to retain their sponsor or to secure one at all.
"Sportingbet.com has proved to be a fantastic partner over the last season and we're delighted our relationship will continue until, at the very least, the end of the 2012/13 season.
Andrew McIver Quote: "Sportingbet.com's partnership with Wolverhampton Wanderers has been a huge success and we are delighted to extend for a further two years. Wolves fantastic supporters have really engaged with our brand during our first season. The club's continuing success on the pitch along with their status as a Premier League side has also resulted in excellent global exposure for our brand.