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st-pauli-hummel-kit-deal

German club FC St. Pauli have announced a two year kit deal with Danish manufacturer hummel.

The new deal follows on from the success of a partnership seeing the manufacturer provide peripheral equipment and accessories - such as boots, bags and trainers - and now the chevrons will appear on the St. Pauli shirt.

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Jens Binek of hummel's described the team-up as a "perfect match" and commented on the shared valuing of traditions, "social responsibility" and a "courage to welcome diversity".

Binek also admitted the lure of Germany as a target market, particularly in Hamburg - where both hummel's German HQ and "kult" club St. Pauli are located - "is economically very attractive".

The new hummel FC St. Pauli kits will be revealed in the coming weeks.

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Comments   

The Jub
#1 +4 The Jub 2014-05-02 09:41
This is awesome news.

DYF's kits have been poor for the last 2 seasons. I'm hoping for a nice clean kit with chevrons down the sleeves.
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BishopvilleRed
#2 +4 BishopvilleRed 2014-05-02 10:57
Two words: Denmark. 1986.

SB
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The Jub
#3 -1 The Jub 2014-05-02 14:35
@BishopvilleRed

That'll do nicely.
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TheBhoy
#4 0 TheBhoy 2014-05-02 14:43
Very retro !!!
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snidey
#5 0 snidey 2014-06-19 18:08
Looking forward 2 seeing this 2morrow
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