st-pauli-hummel-kit-deal

German club FC St. Pauli have announced a two year kit deal with Danish manufacturer hummel.

The new deal follows on from the success of a partnership seeing the manufacturer provide peripheral equipment and accessories - such as boots, bags and trainers - and now the chevrons will appear on the St. Pauli shirt.

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Jens Binek of hummel's described the team-up as a "perfect match" and commented on the shared valuing of traditions, "social responsibility" and a "courage to welcome diversity".

Binek also admitted the lure of Germany as a target market, particularly in Hamburg - where both hummel's German HQ and "kult" club St. Pauli are located - "is economically very attractive".

The new hummel FC St. Pauli kits will be revealed in the coming weeks.

 

 

 

 

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