FourFourTwo, has signed its first ever shirt sponsorship deal with a football club. Swindon Town have announced that they have signed a 3 year shirt sponsorship deal with Britain's biggest selling monthly football magazine.
In a coup for its new owners, Swindon Town Football Club will carry the distinctive brand logo on its shirt next season and feature extensively in the pages of FourFourTwo and on its newly revamped website FourFourTwo.com.
"We wanted to secure a tie up with a Football League team to get beneath the surface and show our readers, on both a monthly and daily basis, what goes on at a real football club away from the glare of the Premier League hype.
Though obviously we would prefer Swindon to line-up in a 4-4-2 formation, we'll be leaving team selection entirely in the hands of Maurice Malpas" says Martyn Jones, Publishing Director of FourFourTwo.
"We were very impressed with the new board at Swindon and their ambitions for the club and will work with them to create an innovative partnership that engages with all football fans. These are exciting times for FourFourTwo as we develop our digital proposition and international role out of the print product."
In addition to the shirt sponsorship and promotional activity within The County Ground, the Haymarket-owned magazine will be looking at joint initiatives with the club to drive magazine sales and subscriptions.
Nick Watkins, Chief Executive of Swindon Town FC, said: "A main sponsorship deal is a critically important partnership for any club due to the strong association between the two brands.
"Everything that we are attempting to do at Swindon Town FC is all about sustainable partnership and we were very impressed by the partnership ethos that FourFourTwo are keen to develop with the club and our fans.
"We believe that this partnership offers us a unique opportunity to build something very exciting for the future. I am delighted for the club."