Starting with the 2008/2009 season, US sports apparel manufacturer Under Armour will become the official kit supplier for the German football league club Hannover 96, Under Armour announced. The new partnership was brokered by Hannover's marketing partner SPORTFIVE.
Under Armour and Hannover 96 have signed a contract to cooperate through the 2010/11 season. This agreement includes all technical apparel and accessories for game day and training as well as numerous advertising assets inside Hannover's AWD Arena and promotional rights for Under Armour.
Under Armour: UA is a brand of clothing headquartered in Baltimore, Maryland, designed for use in sports. It was originally created to be worn underneath uniforms (like baseball or basketball jerseys) or pads (like football, hockey or lacrosse shoulder pads), but now also manufactures clothes such as hooded sweatshirts, regular t-shirts, sweat pants, etc. Under Armour led the trend of form-fitting, moisture-wicking performance apparel which was soon imitated by Nike, with their Dri-FIT Pro line, and by Reebok, with their NFL Equipment line. In June of 2006.