Effective from July 1, 2014, adidas will become the official kit partner of Valencia CF.
In addition to producing the playing and training kit for all Valencia CF teams, adidas will be partnering with the club on wide-ranging retail and distribution platforms, including a state of the art megastore in downtown Valencia.
Adidas and Valencia CF will work together to bring further innovation into the sports brand's performance apparel range and as well into technology immersion in the sport. This new commercial partnership represents the biggest deal in its category in Valencia's history.
Nigel Griffiths, managing Director for adidas said: “We are really excited about Valencia’s contract. We are sure that Valencia is one of the top clubs in Europe and we are really proud to be part of this new project. .adidas is the most iconic brand in the football history and it is a pleasure to share our heritage with this historic club. We wish all the best to Valencia CF”.
Amadeo Salvo, President of Valencia CF said: “ We are excited to be partnering with adidas, a company whose football heritage and record of innovation have a strong affinity with our own. Past and Future cross our partnership and as we enter a new era in our club history, adidas represents a major commercial and marketing opportunity to reinforce our club credibility as one of the most important football clubs in the world. This represents another important step forward in Valencia's progression on and off the pitch.