The work of Vicente Soriano and his closest collaborators starting to bear fruit. Valencia confirmed the immediate signing of a contract with the brand Kappa for the next three seasons, for which they will receive 5.5 million euros.
During the day there was an exchange of documentation to close the contract, which was signed in the a few hours, according to sources at Valencia.
"We have to wait several days until next week, to give time to Nike to match the offer, as they have the first rights," said Vicente Soriano . But Nike has already said to Valencia not to match the offer of Kappa.
The director of marketing, John Paul Miller, closed the agreement on Monday in Turin. Among other commitments, Kappa is committed to expanding the sale of the Valencia in about 2,000 stores that have opened in China, a market that seeks to be exploited.
Valencia has been wearing Nike since 2000.