Watford FC announced that Dryworld has become the club’s Official Technical Partner on a three-year deal.
From the 2016/17 season onwards, Dryworld – the world’s leading independent sportswear brand – will supply the Hornets’ playing kit, replica kit and training wear.
Dryworld adds Watford FC to its growing list of UK partnerships, having recently announced a deal with Queens Park Rangers, and will supply the Hornets as the club continues its growth in the Premier League.
Spencer Field, Commercial Director at Watford FC, said: “We are delighted to partner with Dryworld, who share our desire to innovate and compete with the biggest organisations in our industries.
“Further, as the largest sponsorship deal in the club’s history, this relationship is representative of the dramatic growth in the commercial appeal of Watford Football Club.
“As we continue to grow as a club, both on and off the field, it is imperative that we work with companies who are ambitious and forward-thinking.
“Dryworld’s ground-breaking technology and advanced design will ensure that our players and fans have access to the highest quality sportswear products in 2016/17 and beyond.”
This announcement signifies Dryworld’s first with a Premier League team in England, having successfully launched the brand in the top tier of Brazilian football with Atlético Mineiro and Fluminense.
The company’s new DRYSKYN technology was developed specifically for athletes to perform in a number of challenging environments, supporting the athlete by stabilising their heat signature, managing moisture and allowing the athlete to move freely.
Craig Stewart, Dryworld’s Director of Global Operations, added: “We are extremely pleased to announce this partnership with Watford FC.
“Not only do we have the opportunity to showcase our brand and exceptional product range in the Premier League, we do so with a fantastic club.
“Watford FC is the embodiment of our philosophy; DREAM. DEFY. DELIVER. They have a terrific fan-base and a superb vision for the future that we are delighted to share in.”