Watford FC announced that it has reached an agreement with Coingaming for its sport betting brand, Sportsbet.io, to become the club’s new front of shirt partner from the beginning of the 2019/20 season.

Not only is it the club’s largest ever sponsorship deal but it is the first Premier League shirt front deal signed by a company who are known for their block chain technology and cryptocurrency expertise.

As a club that strives to innovate and do things differently, we are delighted to be working with Sportsbet.io on their first Premier League partnership.

Sportsbet.io have chosen Watford FC to be their only Premier League shirt partner as they push the brand to a global audience. As an indication of the brand’s commitment to collaboration and creativity, we are delighted to reveal that they have changed the colours of their logo to seamlessly integrate with our home kit in 2019/20.

With the company being run by committed sport lovers, this desire to consider the club and the fans will always be at the forefront of Sportsbet.io’s thinking. In this regard, Watford FC will be working closely with Sportsbet.io’s talented team in Estonia to develop activation initiatives in a range of international markets and we look forward to the benefits that this will bring the club over the next 12 months. In particular, Watford FC and Sportsbet.io will work together to launch a number of initiatives that will delight our most ardent supporters.

Spencer Field, Global Strategy & Partnerships Director of Watford FC, said: “This is an important year for the club as we aim to improve on a fantastic season both on and off the pitch in 2018/19.

“Our desire to increase our global reach while continuing to make our fans proud by doing things differently in the Watford way is fully supported by Sportsbet.io.

“We are thrilled to have found a partner that matches our ethos by looking to disrupt the betting industry and offer their customers a fun, fast and fair experience.

Justin Le Brocque, Head of Sportsbook Marketing at Sportsbet.io, said: “The Premier League is the most watched sports league in the world, so we are absolutely delighted to announce a major sponsorship deal with one of its most celebrated teams.

“Like Watford, Sportsbet.io knows no borders in its efforts to bring fun, fast and fair entertainment and excellence to a truly global audience. We are both looking to disrupt more established competitors and need to be creative in the way we approach this challenge.

“We share the club’s desire to combine passion and innovation to reach the top, and we look forward to doing everything we can to support Watford next season and beyond.”

Regarding sponsorship of the Ladies’ team, Justin Le Brocque said “We’re very proud. Equality and diversity is embedded in Sportsbet.io’s ethos, so we’ll be looking to make that message clear as we involve ourselves fully right across the club.”

He added: “It’s exciting to think we can play a supporting role in the success of both of the club’s most senior teams.”


Comments (2)

  1. Mr Real

Just for once wouldn't you like to see some refreshing honesty. After all we all know exactly how these deals really work.

Club: 'We had around 15 offers and we have accepted the most lucrative one, because ultimately we aren't fussed what is on the front of the shirt and it's all about raising revenue for the club to give us the best chance of success.

Sponsor: 'We couldn't really care less which Premier League team we sponsor, as we cannot afford one of the top ones. But any of the mid-table or below sides provide us with great value for money in helping to promote our brand and the deal will likely pay for itself, so it's win-win'.

As clubs and sponsors share visions! They just share a goal of wanting to make as much money as possible, the club through the payment and the sponsor through exposure. Why bother will all this Shakespearean nonsense!

 
  1. Calder    Mr Real

For real Real

 
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