Citibank will be the new top sponsors of Werder Bremen. The contract between the world’s largest private bank and the Bundesliga club will run for three years with a one year extension clause included. The national and international deal will come into force as from July 1st 2007.
The deal includes jersey sponsoring, presence in the stadium such as advertising hoardings, presence in the VIP lounges, a ticket allocation as well as the use of players for advertising and promotion.
Ulrich Jordan, a member of the Citibank board of management: "We are delighted about this partnership. Werder Bremen is a top club, sportingly successful and financially very solidly run. We are sure the long term agreement with the club will also raise the profile of Citibank across Germany."
Peter Karst, marketing director of Citibank: "Werder Bremen is a very good brand and has probably the most sympathetic value of all clubs in Germany. With that we have one of the best advertising spaces in the country. As part of this partnership we are planning some financial products along with Werder Bremen."
The new partnership was arbitrated by Werder marketing partner ISPR/SPORTFIVE. "We are happy to have been able to bring two parties together who are equally present in their fields both nationally and internationally", remarked Thomas Schulte, director of sales from SPOTRFIVE.
Citibank is the leading private bank worldwide. Across Germany, Citibank is represented by branches in 340 locations with its headquarters in Dusseldorf. The main service centre, with 2,000 employees, is based in Duisburg. Citibank combines the advantages of a branch office with the attractive conditions offered by a direct bank. One major focal point is the intensive consultation of their customers, free of charge. Citibank is the market leader in providing consumer loans and is one of the largest credit card providers. In Germany alone the institute employs some 6,800 people in the area of private customer services whilst sporting 3,2 million customers. In Bremen and Bremerhaven, Citibank boasts a 7,1% market share with seven branches. For further information click on citibank.de.
Citi is the worldwide leading financial service provider – represented in over 100 countries with around 200 million customers. Citi offers private customers, business, governments and institutions a wide range of varied services with include retail business, corporate and investment banking, bonds and capital administration. As part of the Citi concern such institutes as Citibank, CitiFinancial, Primerica, Citi Smith Barney and Banamax are all under one roof.
For further information click on citigroup.com or citi.com.
bwin To Remain Official Bet Partner And Sponsor
- The continuation of both jersey and main sponsorship is no longer possible due to legal restrictions.
- Partner is awaiting the prompt prohibition of monopoly in the German market through the EuGH and the EU Commission.
- The bwin group is relocation sponsoring funds from Germany to other European states.
Bundesliga club Werder Bremen and Germany’s largest sport bookmakers bwin met together on Tuesday and decided unanimously to continue their partnership. Since those in favour of monopoly in the German market are still are still at loggerheads with the European rights on monopoly’s, the decision was made to discontinue the jersey and main sponsorship with bwin in Bremen. Instead a new contract will soon be drawn up with Werder and bwin as a partnership as the official betting partner and sponsor of Werder Bremen. The two parties had a similar status during the 2004/2005 and 2005/2006 seasons.