West Bromwich Albion announced they have signed up leading kit manufacturer adidas on a multi-year deal.
adidas will be the Club's new Technical Partner and the official supplier of all playing and training kit, which will only be sold via the Stadium Megastore, Merry Hill Club Shop and online.
The Baggies' new home and away strips for 2011/12, which will be launched in the coming weeks, will feature adidas ClimaCool™ technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.
Albion join an impressive stable of clubs who boast exclusive kit deals with adidas, including Real Madrid, Liverpool and Chelsea - plus reigning World and European champions Spain.
Albion Chief Executive, Mark Jenkins, said: "We are delighted to have joined forces with adidas, who are renowned for the design and quality of their sportswear.
"We see it as a real coup to be working with such a leading worldwide brand, which reflects the strides we, as a Club, have made both on and off the field in recent years.
"This is the first time the Club have had a kit deal with adidas, and considering the fact we are renowned for playing in blue-and-white stripes, and that adidas are famous for their three stripes, we are confident the news will be very well received by our supporters.
"We are now looking forward to unveiling our new adidas home and away kits and training gear in the coming weeks."
To mark the new deal, both the Stadium Megastore and Merry Hill Club Shop will undergo complete makeovers, featuring adidas graphic panels, signage and wall units.
adidas' Commercial Club Partnerships Manager, Steve Holland, said: "adidas is looking forward to forging a great long-standing partnership with West Bromwich Albion.
"We have developed some exciting activations off pitch such as the shop refit and hope that these are reflected with the continued success on the pitch next season."
Thanks to Lee