The Adidas Archive

For the very first time, adidas is sharing its historic archive with the world. Products previously hidden away, only touched by a few special authorized people wearing white gloves and steeped in sporting history are now gathered together, waiting for you to discover.

Once you venture into the site, you will discover access to a wealth of information including stories behind the products, images of autographed shoes and prototypes, retro commercials, catalogues from the 60's, 70's and 80's as well as mini documentaries explaining key technologies.

Adidas uefa

UEFA announced the extension of its long-term partnership with adidas for the UEFA Champions League and UEFA Europa League competitions together with an agreement for the UEFA Super Cup.

The six-year deal will see adidas, the official supplier partner, further strengthening its successful association with each of the competitions until the end of 2017/18 season. Adidas match balls will be used in all UEFA Champions League matches, from the play-offs onwards, with a new official match ball design for each season and a special match ball design for each knockout round of the UEFA Champions League leading up to the final.

barcelona nike dri-fit

Few opponents have been able to slow Barcelona. But Nike may have inadvertently managed to do just that -- with shirts that absorb too much sweat. A shirt that weighed 200 grams at the beginning of a match can weigh up to two-and-a-half times as much just 45 minutes later.

The Spanish champions say they have recently met with Nike officials to complain about the new shirts. The team contends the shirts absorb so much moisture they take on added weight over the course of a game.

Dressing room sources told El País that players noticed during a pre-season tour of the US that the shirt "weighed a tonne" and "stuck to the body like a limpet".

nike under armourNike is reportedly mulling a takeover bid for Under Armour. This according to the London Times, which reports Nike has been considering an offer for several months. The newspaper said Nike could offer more than $100 per share for Under Armour.

Under Armour's stock shot up more than 7 percent in post-market trading behind the rumours, but later dropped 1.6 percent in Thursday's trading when a Nike spokesman denied the rumours.

Nike is more than 10 times the size of Under Armour, in terms of market cap, but faces stiff competition from the company in the United States. Nike owns the footwear market and Under Armour dominates the athletic apparel market, though both have tried to enter into the other company's primary market.

adidas jabulani

“After the first ten days it is already clear that this World Cup will be a great success for adidas. We will not only achieve our ambitious goals in football, we will over-achieve them. Our football business is growing worldwide. This underlines the global power this tournament has," commented Herbert Hainer, CEO of adidas AG at the adidas FIFA World Cup™ Media Day in Herzogenaurach.

For adidas, the 2010 FIFA World Cup has already been a success in terms of sales. adidas is now expecting record sales of at least €1.5 billion in the football sector. This represents an increase of more than 15 per cent compared to 2008, the last year of record adidas sales in football (€1.3 billion) and an increase of 25 per cent compared to the year of the last FIFA World Cup in 2006 (€1.2 billion).

In the first quarter of 2010, sales of football products were already up 26 per cent. With more than 6.5 million replica jerseys sold, the number of jerseys has more than doubled compared to 2006 (3 million). This includes bestsellers such as Germany, Mexico, South Africa and Argentina with sales of around 1 million units or more each.

sport markt-stats

Adidas, Nike and Puma are the best-known football sponsors in the five largest European football markets*.  This is a result from the SPORT+MARKT Report  „European Football Brands Top 20 2009/10“, with the survey of over 3,000 European football fans.

“Jersey sponsors and kit suppliers dominate European communication in football“, says Hartmut Zastrow, SPORT+MARKT Executive Director. To him, Adidas is the major football brand in Europe. However, the expert is most surprised by Audi, in eighth position. “Audi pursues a decentralised football strategy, with partnerships with many European clubs and is even outstripping rival automotive supplier, Ford, as a sponsor.“  However, another reason for Audi reaching the top ten was press coverage of the company‘s purchase of shares in FC Bayern Munich.

Frontline Football

copa football store - Amsterdam

Retro football brand COPA has opened it’s first flagship store in the well known canal district in Amsterdam, the Netherlands. The opening marks an important step in the brand’s expansion and perfectly embodies it’s strong identity.

COPA products are available via retail partners and online resellers. Now, with the opening of the new flagship store in the centre of Amsterdam COPA enables visitors to get a complete view on the football lifestyle brand.

The 170m2 sized store at Westerstraat 174 in Amsterdam carries the entire COPA football collections with retro shirts & jackets, football inspired printed T-shirts & sweaters, functional football apparel, recycled bags, leather bags, footballs and watches and is completed with a variety of football books. COPA’s football concept is apparent in the store through the use of artificial grass, a table football, stadium seats, numerous football images and even specially brewed COPA beer for the thirsty shopper is not missing.


Last month we showed you some footage of the factory which produces the adidas jabulani, and in this 5 minute video made by Andrew Zuckerman you can see the daily life at a Chinese Puma factory.

Andrew Zuckerman (born in Washington, DC in 1977) is an American photographer. After an internship at the International Center of Photography in New York, he attended the School of Visual Arts to study photography and film, where he graduated in 1999.


On the day before World Aids day some of the world’s best footballers joined Bono at announcement of partnership between NIKE and   (RED).  

Didier Drogba (Chelsea), Joe Cole (Chelsea), Andrei Arshavin (Arsenal), Marco Materazzi (Inter Milan), Denilson (Arsenal), Lucas Neill (Everton), Clint Dempsey (Fulham) and Seol Ki-Hyeon (Fulham), came together in London to announce a partnership between NIKE and (RED).

This unique partnership delivers a two-pronged approach to fight HIV/AIDS in Africa by delivering funds to support programs that offer education and medication on the ground and will harness the power of sport to engage youth around the world in the fight against AIDS in Africa.

adidas 2010Adidas is expecting record sales from its football business next year, boosted by the FIFA World Cup 2010, Chief Executive Officer Herbert Hainer said in an interview.

Adidas will make the kits of as many as 12 teams participating in the South African-hosted event, up from 8 squads in the 2006 tournament in Germany, Hainer said.

“In 2010 with the help of the World Cup we will break a new record in terms of sales for our football business which will be bigger than 2008,” Hainer said. “We will definitely hit the new record.”

Hainer added that the World Cup will also help the sales of Adidas Group. “We will have a kind of stimulus package” he said.

Adidas said in May it would cut more than 1,000 jobs and close regional offices as part of a plan to save 100 million euros ($150 million) a year. The company incurred 80 million euros of additional costs in the first quarter, partly to integrate the administration of its Reebok unit with the Adidas brand.