Aston Villa have secured a long-term deal with Nike who will become the club's official sportswear partner from the 2007-2008 campaign.
The deal will see Nike supply Villa's playing and replica kit in addition to a full range of branded sportswear and accessories.
Villa's new chief executive Richard FitzGerald told: 'This is a significant step forward for the club off the field and we're delighted to have Nike partnering with us.
'The association will help us to drive the club forward. The brand sits perfectly with the new board's vision for Aston Villa and we're looking forward to working with Nike in the future.'