Hull City announced that they have agreed a substantial new two-year sponsorship deal with totesport which will see the betting company's name appear on the front of the first team home shirts. The away shirt will carry the name of totesport which represents the retail division of the business.
Tigers Chairman Paul Duffen said: "These are exciting times at Hull City as we look to build on our recent success both on and off the field and we are delighted to showcase the totesport brand to the countless millions of fans and followers of football worldwide who will see us play in the Barclays Premier League, FA Cup and Carling Cup competitions this season.
"This is one of the most important commercial partnerships in the history of the Club and we are looking forward to working closely with the totesport team in delivering this fantastic partnership opportunity."
Duffen also paid tribute to former sponsor Kingston Communications who have played a big part in the club's recent success story and subsequent promotion to the Barclays Premier League.
"I would like to place on record my thanks to Kingston Communications who will of course remain firmly associated with the club through their sponsorship of the stadium."