rangers tennents lager sponsorshipFollowing Celtic's announcement, Rangers also announced a multi-million pound three-year sponsorship with Tennent's Lager, bringing together three of Scotland's most iconic brands.

The deal will continue Tennent's unrivalled 35-year heritage of investment and support for football in Scotland, including an 18-year association with the Scottish Cup, the much-loved 'Tennent's Sixes' and most recently as sponsor of the Scotland National side.

The full Celtic and Rangers campaign will launch in summer 2010 and the Tennent's team has promised exciting plans for this partnership.

Tennent's Managing Director, Mike Lees, is confident that the partnership will secure and extend Tennent's position as Scotland's leading lager brand and football supporter.

"Football is a national obsession in Scotland and we believe this partnership with Scotland's biggest and most successful football clubs takes our long-held strategy of sponsorship and investment in the game to the next level," he said.

celtic tennents lager sponsorshipWe revealed last month that Celtic and Rangers, currently sponsored by Carling, were close to agreeing a deal with Tennent's, thought to be worth £1.5 million a year.

Celtic have today announced a new multi-million pound three-year shirt sponsorship deal with Tennent’s Lager. The new partnership will launch in summer 2010.

Celtic Chief Executive, Peter Lawwell, said: “Celtic Football Club is delighted to enter into this new partnership with Tennent’s, a brand which has become synonymous with football.

“In very challenging times for Scottish football, it is fantastic that Tennent’s has maintained its high level of commitment to the game in Scotland, something they should be applauded for.

“This sponsorship provides important revenue for Celtic over the next three years, which will contribute to our continued investment in the football squad. We are sure this partnership with Tennent’s will be most beneficial.”

Southampton FCAfter four years, Flybe announced that it will end its shirt sponsorship deal with Southampton at the end of the season, while Southampton Football Club announced that next 10/11 season's home replica shirt will be without a headline sponsor.

Following hundreds of requests from fans since the takeover of the Club, the Club has committed to produce a unique home replica shirt that will incorporate the history of Southampton Football Club.

The move serves as recognition of the Club's 125th year anniversary whilst enabling Saints to produce a one-off piece of merchandise to help celebrate the Club's heritage and its loyal fan base.

The financial position of the Club is such that, unlike in previous seasons, it is able to take a far stronger position in negotiations for various sponsorship agreements, and will only offer the Club's highly respected brand to partners who recognise what an association with Southampton Football Club can offer their company.

Executive Chairman Nicola Cortese believes that the news will not just serve as a thank you to fans, but also as an indicator of the Club's future ambitions.

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millwall 125th anniversary macron shirt vote

Next season 2010/11 marks 125 years since Scottish workers at Morton's Jam Factory on the Isle of Dogs decided to form a football club which they named Millwall Rovers and whose colours would be the Dundee blue of their homeland.

To mark this milestone, the new kit manufacturers Macron will be producing a special limited edition souvenir shirt which will be worn by the team for one fixture near the date of the club's formation in October 2010. More details about this will become available in due course.

In addition, initial design work for next season's home kit has already been undertaken, but the final decision on the new strip will be made by Millwall fans.

Ulsan Hyundai Horang i 2010 le coq sportif kits

Ulsan Hyundai Horang-i unveiled the new 2010 Home and Away kits made by Le Coq Sportif.

Ulsan Hyundai Horang-i (which means Hyundai Tigers) is a South Korean football club, owned by Korean corporation Hyundai, that entered the K-League in 1984 as Hyundai Horang-i.

Corinthians 2010 nike centenary third kit

Corinthians unveiled the new 2010 Centenary third kit made by Nike. The kit honours the centenary of Corinthians and represents the warrior spirit of the team.
 
The new shirt features Nike Sphere Dry technology, a three-dimensional fabric construction that creates air spaces between the body and clothes, to keep the athlete cool and dry.

Corinthians was founded in 1910 by a group of labourers - mainly of Portuguese, Italian and Spanish descent - hoping to create a popular club in the city of São Paulo to play against the elite clubs that already existed. They are named after English amateur team.

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