england 2010 umbro away kit

Aitor Throup, the conceptual designer behind the new England 2010 away kit, tells us about the concept behind the kit itself in this Umbro video.

"We wanted to make this shirt as comfortable as possible. It’s only about ’66 in a visual context, it’s really more about the new design language that we’re inventing. For instance, the collar on the ’66 shirt was a high crew neck, which was quite uncomfortable. If you look at this shirt, from the side, it’s actually higher at the back than the front, so it ventilates much more easily and is much more comfortable.

If you take the principles of the ’66 shirt and that era, there’s a real design restraint to it all. If you take that approach, but on a modern form, you can get to some really new and interesting places.”

Liga de Quito 2010 umbro home shirt

Liga Deportiva Universitaria de Quito— often referred to as Liga de Quito unveiled the new 2010 Home football shirt made by Umbro.

Historically, Liga's badge consisted of a large red block-letter "U". In the 1990s, the team adopted the current badge, a white "U" superimposed on an inverted triangle. The colours of the triangle were the deep red and blue of the flag of the city of Quito.

Throughout most of the decade and into the 2000s, the crest carried several blue stars above it representing Liga's league championships. After being removed from the jersey for a period of time, the blue stars were replaced by a single yellow star atop the badge following the Copa Libertadores win in 2008. Two more stars were added to commemorate the 2009 Recopa Sudamericana and Copa Sudamericana titles.

Huddersfield Town

Huddersfield Town wore a bright red and yellow strip, modelled above by Captain Peter Clarke, for the game against Southend United to raise money for the Keep It Up campaign.

It was the first game in the Club’s 98 year League history where they did not wear blue for a home game.

The Keep It Up campaign took off in March 2009 when Huddersfield Town announced it had given the traditional sponsor position on the front of their home shirts to the Yorkshire Air Ambulance charity for the next three seasons.

The aim is to help the Yorkshire Air Ambulance meet its £7,200 a day to keep the Air Ambulance flying and the Keep It Up campaign was born, with 50p of all the money raised going to the Yorkshire Air Ambulance and 50p going to the Club's Academy which develops players from the local community and gives children a start in professional sport.


Universidad de San Martin 2010 umbro kits

Universidad de San Martín unveiled the new “Tailored” 2010 home and away kits made by Umbro.

The new Umbro shirts for Los Santos (The Saints) have mesh panels on the sides that allows controlled sweating and the air flow to come in and help cool the body areas that produce most heat.

An authenticity tag is embroidered on the bottom of the shirts and highlights the details of ventilation and certifies that the garment is genuine.

Velez Sarsfield 2010 penalty kits

Vélez Sarsfield  unveiled the new 2010 Home and Away Kits made by Penalty.

Vélez foundation dates back to 1910. It was on a rainy January 1 when three men sheltered from a summer storm in Vélez Sársfield Railway Station (nowadays Floresta station), from the Buenos Aires Western Railway. The three men were Julio Guglielmone, Martin Portillo and Nicolas Martín Moreno. They decided to create a new football club with the name and planned to join a local league.

On May 14, 1914, owing to the great amount of Italian immigrants who were members of the club, the kit was changed again. The new colours adopted were green, red and white, the colours of the Italian flag. From then on the club played in green, red and white stripes.

germany world cup 2010 adidas kit

The DFB officially unveiled the new Germany 10/12 Away Kit made by Adidas, which will be available through the FSC Shop.

The adidas designers got their inspiration for the black shirt from the first unofficial international match, known as "Ur-match". On 12 December 1898 - before the founding of the DFB, a German team played in Paris against the White Rovers Club.

The Germans won this game 7:0 wearing a black shirt. The Emperor was informed of the triumph by telegram.

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hartlepool united 09 10 nike third kit

Hartlepool United officially launched the Club's new 09/10 Third kit made by Nike.

The new black and gold design was worn for the first time in the game at Leeds United on Boxing Day and again at Charlton Athletic on Tuesday night.

So far the feedback on the kit has been hugely positive and the release is expected to prove popular with supporters.

The kit, made from state-of-the-art fibres to improve the comfort of the wearer, will be on sale from the Club Shop for the first time at 4pm since Monday.

Portuguesa 2010 penalty third kit

Portuguesa officially launched the new 2010 third football shirt made by Penalty at the loja Centauro do Shopping Center Norte. Associação Portuguesa de Desportos is a Brazilian football Club from São Paulo, founded on August 14, 1920 by the Portuguese population of the city.

On the chest the shirt shows the Cross of Avis. The Cross of Avis represents the Portuguese independence from the Castile Kingdom, which happened after the Battle of Aljubarrota, on August 14, 1385.

The shirt was option 3 in a Kit Vote which you can find here.

Werder 2010 limited edition 111th anniversary kit

Werder Bremen unveiled their new 2010 limited edition 111th anniversary football shirt made by Nike.

For the Bundesliga home match against Hertha Berlin on Friday, 5 February 2010 at 8:30 p.m., Bremen players will be wearing the "111 years" jerseys designed exclusively by Nike. The green jersey includes an elegant gold rimming and the logo of the main sponsor TARGOBANK is displayed on the chest.

ajax az giro 555 sponsor

This Sunday Ajax and AZ played with 555 Giro sponsorship on the chest.

The shirts were worn to raise special attention to the account number of the collaborating organizations for the benefit of the earthquake in Haiti. 

Sponsor AEGON gave up its place on the shirt for Giro 555.

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