"We wanted to make this shirt as comfortable as possible. It’s only about ’66 in a visual context, it’s really more about the new design language that we’re inventing. For instance, the collar on the ’66 shirt was a high crew neck, which was quite uncomfortable. If you look at this shirt, from the side, it’s actually higher at the back than the front, so it ventilates much more easily and is much more comfortable.
If you take the principles of the ’66 shirt and that era, there’s a real design restraint to it all. If you take that approach, but on a modern form, you can get to some really new and interesting places.”