Umbro is a brand which many football kit fans, particularly of a certain vintage, will proclaim as the best ever. These catalogue pages from the 1977-78 season will only bolster that argument.
The teamwear designs demonstrate that Umbro could do the simple kit to virtual perfection - as they continue to do today - and the addition of the famous and inspired diamond taping on a further range took the effect to another level. They cheekily even created what seem like copies of the Admiral England kits of the time, after Umbro had lost their long-term Football Association contract to the new kid on the block.
There were also replica kits available - kids’ sizes, as that was the market of the time - and a plethora of “hose” designs, presented in a way which seems to be well ahead of its time regarding positive body image.
Thanks to Jimmy from The Glove Bag - tgbjimmy on Twitter - for bringing this to our attention.
Click to enlarge image