Nike is suing Wal-Mart Stores alleging the retailer is selling shoes that look similar to the Nike’s own patented technology and design.

In the complaint, filed in a federal district court in Chicago, the sportswear company accused the world's largest retailer of offering "shoes having designs that are covered by the Nike design patents." Nike named two patents related to its popular "Shox" brand, a cushioning system that uses small hollow columns to soften the impact of an athlete's stride. The Wal-Mart shoe used the name Detra.  

In May, a federal jury in Portland ordered Payless Shoesource Inc. to shell out $304.6 million for infringing on Adidas America Inc.'s three-stripe trademark and shoe styles. A judge later reduced the award to $65 million.

Adidas and Asics, two brands with famed stripe trademarks have filed separate trademark infringement suits against Target Corp. and Dolce & Gabbana Srl, respectively.

Target Corp. is the victim of the latest legal effort by Adidas to defend the trademarked 3-stripe design that adorns its athletic wear and footwear.

Adidas said in documents filed in federal court in Portland, Ore., on Sept. 30, that Target has produced and distributed goods that imitate its trademark parallel three-stripe mark. The complaint includes photos of footwear sold at Target that bear two and four stripes.

In each case “Target agreed not to produce, manufacture, distribute or sell any footwear or apparel bearing the 3 -Stripe Mark or any design, mark or feature that is a confusingly similar imitation of the 3-Stripe Mark,” the suit stated.

Football shirt manufacturer, Adidas has said it will spend £1 million on five multi-sport outdoor venues in east London as part of its sponsorship of the London 2012 Olympic Games.

Adidas has now launched the first of five innovative multi-sport outdoor venues called adiZones at Wennington Green, Wennington Road, Tower Hamlets.

5 ‘'adiZones' are being constructed in each of the London host boroughs - Tower Hamlets, Greenwich, Hackney, Newham and Waltham Forest, which are free for local people to use. In addition the venues will be promoted in local communities, schools and sports clubs by a team of Adidas 'activators' to encourage the use of the facilities.

Urban lifestyle brand RWD will provide the online home for adiZones, aiming to generate awareness among its youth audience of 450,000 unique monthly users.

Adidas has redesigned its European website to simplify navigation.  

The sportswear company has revamped its landing page adding a series of different size and shaped images, allowing visitors to quickly navigate to sections including Dream Big, Originals, Running, Stella McCartney and Y-3.

The home page has been designed by digital creative agency de-construct, following its work earlier this month with Adidas on its tennis range. The agency built a campaign site, tagged 'Shape The Game. Impossible Is Nothing', to be used as a central platform for Adidas' expanding range of tennis lines.