After Adidas, who redesigned its website last month, Nike has redesigned its global online shop Nikestore.com to provide customers with a "seamless" shopping experience which features 12,000 styles across all of Nike’s performance and sportswear categories.
The relaunch is the second phase in Nike's ecommerce strategy which will see the brand roll out an online shopping experiences across:
Nikeid.com, Nikefootball.com, Nikeplus.com, Nikewomen.com, Nikebasketball.com and Nike6.com.
The first phase kicked off with the launch of Nikesportswear.com back in August.
Chris Shimojima, vice president of digital commerce at Nike, said, "The new Nikestore site gives consumers even better and faster ways to find customisable, exclusive, must-have product, particularly with our improved navigation and search function. Nikestore.com now provides an even deeper, richer experience for athletes around the globe."
The site redesign was by digital agency R/GA.