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Futbol Club Barcelona and UNICEF signed a global partnership to benefit children in the developing world. The first beneficiaries will be vulnerable children affected by HIV/AIDS in Swaziland.
During the announcement ceremony, the legendary sporting club unveiled its 2006-2007 jersey featuring the UNICEF logo on the front, the first time in the club's 107 year history that a logo has been featured.
In addition to the UNICEF-branded jersey, Futbol Club Barcelona (FCB) has also agreed to donate at least €1.5 million per year to UNICEF over the next five years to support UNICEF programmes for children all over the world.
BARCELONA, Spain, 2 February 2007 -- Amongst the TV cameras and photographers, 16 boys from Uganda shivered in the cold and rain but waited patiently. When the moment arrived, they walked out onto the pitch in Camp Nou -- the stadium of Football Club Barcelona -- and the crowd roared in appreciation.
The teenagers belong to The Kids League (TKL), a non-governmental organization supported by UNICEF in Uganda.
Keen to demonstrate the importance of UNICEF's sports for development programmes, FC Barcelona invited the TKL members to spend the day at the club and play a game against one of Barcelona's junior teams earlier this week.
UNICEF correspondent Kun Li reports on the global alliance between the legendary football club FC Barcelona and UNICEF
