(9 min, starts after 25 sec.)
As the 2006 FIFA World Cup approaches, sporting goods company Adidas unveiled two giant interactive multimedia orbs equipped with vanguard technology and featuring a stunning design.
The main concept behind the Adidas Eye Ball was to bring the brand closer to football's biggest asset -- the fans -- and reinforce its status as one of the competition's main sponsors.
A project jointly developed by YDreams, British media agency Carat, and marketing specialists Rivers Run Red. YDreams was responsible for creating and developing the front-line technology behind the two six-meter high replicas of the Teamgeist ball, which toured Europe's major cities.
