Category : Brands
Nike retailer revamps Dubai stores with $10m infusion
thenational.ae (578 hits)A Dubai retailer has followed Nike's command to "just do it" - by pumping more than US$10 million (Dh36.7m) into four stores dedicated to the US sports brand. Sun & Sand Sports, which holds the regional distribution rights for Nike products, is revamping four of its existing Nike outlets in Dubai. At the Mall of the Emirates store, which was officially reopened on Friday, customers can have their names printed on team shirts and Nike football boots. More... (Brands)
Adidas rebounds after World Cup lifts sales
ft.com (745 hits)Adidas has raised its profit forecasts for the second time this year after a successful football World Cup campaign bolstered a rebound in sales. More... (Brands)
Dolce & Gabbana and Chelsea Football Club
telegraph.co.uk (670 hits)Dolce & Gabbana, the Italian designer label, has signed a three-year fashion partnership with Chelsea Football Club. The style deal means we can expect to see the likes of John Terry, Frank Lampard, Didier Drogba, Nicolas Anelka and Ashley Cole out on the town in exclusive, dark blue, three-piece suits. More... (Brands)
Umbro - The Diamond Standard
http://worldsoccerreader.com (2512 hits)*click the link above to read the article* As I was growing up Umbro always had an air of quality to them, you would see Umbro shirts on grainy TV footage from back in the day, ‘proper’ footballers with rolled down socks and beards sporting a tiny white diamond on their breast, or at least they would be sporting it once you could cut through the layers of mud which was compulsory in those days. More... (Brands)
No price cut on Bafana jerseys - Adidas
iol.co.za (532 hits)*click the link above to read the article* Bafana Bafana's official shirt sponsor, Adidas says, it has no plans to reduce the price of its replica shirts. This is despite the thousands of soccer fans who have cried foul over the sports brand's overpricing of the national team's jersey. More... (Brands)
Nike tipped to ambush adidas at World Cup
smh.com.au (806 hits)* Click the link above to read the article * The World Cup represents adidas' biggest marketing initiative of the year in a sponsorship deal worth millions, but Nike is tipped to be among brands to try to upstage its rival at the event. More... (Brands)
Ad industry bullied by FIFA
news24.com (588 hits)* Click the link above to read the article * Bullied and confused is how the group creative director for the advertising agency behind the doomed kulula.com advert which raised the ire of FIFA feels. More... (Brands)
Nike and PSG on trial over transfer deals
reuters.com (689 hits)Sports equipment maker Nike and French football club Paris Saint-Germain faced trial in Paris on Monday on charges of hiding payments to attract top players, including Nicolas Anelka and Gabriel Heinze. * Click the link above to visit the article * More... (Brands)
Nike, Adidas launch soccer products to dominate World Cup
americanchronicle.com (293 hits)In one corner, Germany-based Adidas, the granddaddy of soccer is trying to defend its 40-year standing as the main sponsor behind Europe's most popular sport. In the other, Nike, the 800-pound American gorilla of sports marketing, is the relatively new arrival making big waves in foreign territory. More... (Brands)
Why are we so afraid of technology ‘ruining’ soccer?
crunchgear.com (372 hits)There’s a myth out there that technology will ruin soccer, what Pelé (and others) once called “the beautiful game.” Let me ask you something: is this Cristiano Ronaldo free kick any less beautiful because he’s wearing the latest Nike boots? More... (Brands)
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