Category : Sponsorships
Kettering Town puts a logo on its football shirts, January 1976
ft.com (347 hits)Having become Kettering Town’s chief executive, manager and centre forward in late 1975, “The Doog” introduced shirt sponsorship. On January 24 1976, in a Southern League Premier Division match against Bath City, Kettering Town became the first senior football club in the UK to feature the logo of their sponsor, Kettering Tyres. More... (Sponsorships)
The rise of the football shirt sponsor
dailyecho.co.uk (531 hits)THEY were simple times, when the shirt a footballer wore on matchdays was as modest as his wage. Look back at the grainy old pictures of the beautiful game and you will see players decked out in basic, bulky and functional strips. More... (Sponsorships)
A bone to pick with MLS, Adidas, and ESPN
rslsoapbox.com (470 hits)So I understand why back in 2004 as the league was coming out of the collapse of the two Florida based teams, why a $150 million dollar deal with Adidas made perfect sense, but that 10 years will be up in 2014 and it can't come soon enough for me. More... (Sponsorships)
Philadelphia Union's goal - Scoring a shirt sponsor
philly.com (545 hits)When the Philadelphia Union unveiled its blue-and-gold football shirt, the shirt contained one element that team officials plan to change: The big blank spot on the chest. The Union's executives want to fill that space with the logo of a high-paying corporate sponsor. Panasonic would be good. Comcast, maybe even better. More... (Sponsorships)
Poland Tackles Gambling's Sponsorship of Football
http://online.wsj.com (514 hits)Government proposals in Poland to restrict online gambling in the country could force football clubs in that country to terminate lucrative sponsorship deals with those companies. Draft legislation is due for discussion this week and comes after President Lech Kaczynski signed a bill Friday banning slot machines and limiting gambling to brick-and-mortar casinos. More... (Sponsorships)
Sponsors stand by Thierry Henry but fans call for boycott over hand ball
timesonline.co.uk (311 hits)Sponsors are standing by Thierry Henry after the Barcelona striker’s blatant handball gave France a place at next year’s World Cup finals at the expense of Ireland. Sports fans the world over turned on the football star, who enjoys a global profile partly thanks to an advertising campaign by Gillette, the shaving brand, that placed him in the very top tier alongside Tiger Woods, the golfer and first $1 billion athlete, and Roger Federer. More... (Sponsorships)
The 2009/10 European Jersey Report
sportundmarkt.de (369 hits)The 2009/10 European Jersey Report demonstrates the current landscape and development in jersey marketing in the six top European football leagues. The FA Premier League (England), Primera División (Spain), Ligue 1 (France), 1st Bundesliga (Germany), Serie A (Italy) and the Eredivisie (Netherlands) are in focus in this Market Intelligence report. Both the Swiss Super League and the Austrian Football-Bundesliga were investigated for the very first time this year. More... (Sponsorships)
Al-Ahli signs three-year sponsorship deal with adidas
ameinfo.com (585 hits)Adidas has announced it has signed a three year sponsorship deal as the official team kit supplier to Al Ahli football club until 2012. Under the terms of the deal adidas will supply specially customized team jerseys, shorts and socks for Al Ahli football team in both the Saudi League and Cup matches, in addition to all international games in the Asian Football Championship. More... (Sponsorships)
Ampersand to help Newcastle United secure new sponsors
thedrum.co.uk (461 hits)Ampersand has launched an integrated marketing strategy for Newcastle United Football Club to help in the club's search for new sponsors. The Magpies appointed Ampersand to assist in the search for a new shirt sponsor following the agency’s work with Everton Football Club on its Stadium Naming Rights campaign. United, who are currently top of the Football League Championship, will work with Ampersand over the next 12 months whilst seeking a new sponsor. More... (Sponsorships)
Newcastle United rename stadium in bid to smoke out new backer
guardian.co.uk (483 hits)Newcastle want to interest big-hitting sponsors in buying the naming rights for their ground by quietly, if controversially, re-naming their ground sportsdirect.com@St James' Park Stadium until the end of the season. They are seeking a blue-chip sponsor, ideally with far east connections. More... (Sponsorships)
