In continuation of Nike's commemoration of the Dunk, the latest pack has surfaced for a shoe once created as the quintessential team shoe for colleges all around but has now transcended sport and culture alike. The Eastern pack references Eastern countries with strong footballing backgrounds, inspired by both flags and football kits of teams alike. This seasons’ design direction stands out for its remix of 2 major Nike sports: basketball and football. It’s where two extremes meet on one shoe. But mostly, it’s about Being True to the principles of sports and innovation.

The collection draws inspiration on the European football games taking place this summer as a starting point, and continues with a world tour of football, from Europe to Asia, ending with the ultimate football celebrating country, Brazil.

The world tour of creative inspiration continued with the Eastern Pack, which resulted in colourways that allude to the Asian hotbeds of football fandom. Rounding out the football inspired collection, the Brazil 08 Pack marks the 10th anniversary of the iconic football boot, the Nike Mercurial. A Dunk in Varsity Blue, Maize, and Grey colourway and using the same materials as the Mercurial will be introduced in Summer 08.

In celebration of Euro 2008, Nike is creating many football inspired makeups of the Dunk including this pair made to resemble Ronaldo’s signature boots on not only the upper but also the sole. Like the Nike Mercurial R9, these Dunks also feature Zoom Air.

Ronaldo's signature boot, the Mercurial R9 debuted in 1998 in what was arguably a golden era for football boots. Up against the legendary adidas Predator, the Mercurial R9 was the beginning of a new era for the football world and Nike that stressed lightweight minimalistic boots on the pitch.

His Brazilian inspired silver, blue and yellow colourway would be the catalyst for Nike as they set out to create a full fledged direction behind the Mercurial line. Keeping consistent with Nike's recent trends, the look of various models have been lifted and superimposed on the Dunk. Available in June with a suggested price of $125 USD.

Adidas launched their new Consortium Causal Series which includes five sneakers, the Bamba, the Samba, the Tobacco, the Forest Hill, and the Jeans.

Each pair is special in its own way. For example, the Jeans model features a Argyle Jersey design while the Samba features a cotton corduroy upper. Each pair is limited to 390 and are now available at Hanon shop

Inspired by football teams from around the globe, the Nike "Friendly Football" pack features patterned heels and includes Thunder Camo, Elephant Print, and repeating Stars.

All three Air Max 1's come in fresh colours and a special pattern on the heel. Each colourways represent the colourways of an individual team which also includes the Brazil, of course in a green/yellow colourway. Can you guess what the other teams are?

Many companies have turned to past releases from many ages ago for inspiration of present models including Puma who will be re-releasing the original Roma 68.

The white / team royal colorway was the first ROMA introduced to the market. Constructed with a clean leather upper, soft suede formstripe and also features the original PUMA gold sticker of authenticity from 1968 located on the sockliner.

The other 3 colorways are a more direct tribute to the Italia 68 football team. All shoes feature the Italia blue football jersey material on the lining referencing Italy’s 2 World Cup victories at the time. A one time only drop in the original spec from 1968..The Roma, much like many styles release during the 60’s and 70’s continues to stand the test of time. A terrace favourite back then, Puma pay tribute with this release to the Roma fans and Azzuri European Champions of 1968.

Nike launched a brand new annual programme to support and reward street-inspired artists in Europe. Devised by AKQA, 1/1 (one of one) invites artists to submit work to an online gallery that will be judged by Nick Knight’s SHOWstudio and challenges the continent’s top talent to create the ultimate limited edition to the brief, ‘ART OF FOOTBALL’.

The programme is open to anyone, from filmmakers and photographers to graf artists and illustrators - students or upcoming pros. Entrants will compete for a life-changing accolade: to exhibit in a unique ART OF FOOTBALL show alongside 11 of the world’s most respected creative talents. The show takes place in Basel, Switzerland, and coincides with the world’s leading contemporary art fair, Art Basel and the start of the European Football Championships 2008.

Finally, one winner will be chosen to have their work immortalised on a limited edition series of Nike Dunks, the legendary shoes, set to tour the sneaker-temples of Europe. The best work from the whole programme will also feature in a hardcover 1/1 design book distributed through premium design outlets.

180Amsterdam showed us some Adi Dassler history with their Adi dassler commercial from a few months back, and they even invited footballshirtculture.com to talk about this highly rated adidas commercial in the beautiful city of Amsterdam. It turned out to be a pleasant and interesting meeting by the way.

Now, to introduce Puma Dassler brand's Spring/Summer 2008 Back to the Future collection, inspired by the idea of time travel, adolescent created a short movie voyaging through Dassler's legendary heritage to return with hints of the forthcoming modern-vintage collection.

An achievement in itself, David Beckham's 100-cap club for his country has not only earned him accolades, it's got him a 32 GB Personalized Golden iPod (£600) to mark the occasion. His colleagues have gifted the iPod to him. He reached his century during last week's friendly match with France in Paris.

As you can see it is not just your standard Apple product but rather a golden 32-gigabyte personalised version to mark the occasion. Beckham, who made his England debut in September 1996 against Moldova, was picked for new coach Fabio Capello's second national squad, after missing the friendly with Swtizerland due to lack of match fitness.

The Charles Buchans football monthly genuine leather wallet presented in a branded keepsake tin, and the 18 panel PU leather football in a gift box. A real football with superb print quality. Can either be read and admired or kick around the park!

Charles Buchans football monthly was the worlds first football magazine! The first issue came out over 50 years ago in September 1951. The first words written were "Our object is to provide a publication that will be worthy of our National game and the grand sportsmen who play and watch it". Charlie Buchan was an England international before and after the First World War, and then became a journalist.

In June 2008, football will move to the center of public interest for three weeks -- during EURO 2008. And as a matter of course, the creative crowd also has a lot to contribute.

Superated, a new Viennese fashion label, which already made waves with its T-shirt installation "slow" in Barcelona, has now tackled the subjects of football and design, resulting in its collection SportARt; yet another sign of the creative potential Vienna has to offer.