The Adidas Beckenbauer Allround endorsed by Franz "Der Kaiser" Beckenbauer, who has won the World Cup both as a player and as a manager.

This shoe was originally released in 1982 as an all-purpose football and training shoe for legendary Franz Beckenbauer and the trainer still retains its versatile silhouette.

Features: Plush leather uppers, Vivid orange stripes on traditional black colourway and high impact training outsole. Available in the first week in January 2009.

Cristiano Ronaldo has opened a new CR7 store.  A CR7 store only existed on Madeira, but now a second store opened the doors in Lisbon.

CR7 Lisboa opened on the 6th October near Alameda dos Oceanos, near the residential area.

The store will be similiar to the first CR7 store in Funchal, and will have the same accessories, clothing and shoes.

For fans who want to dress like Ronaldo, the store includes all the essential wardrobe items for a metrosexual Mediterranean stallion style, including diamante studded belts, jeans with leather pockets and patent buckled loafers.

The watch company Wyler Genève has signed a new licensing agreement to produce the official watch of the Italian national football team, almost 75 years after the pioneering Italian Wyler distributor Innocente Binda put the company’s watches on the wrists of the Squadra Azzurra for the World Cup 1934.

To coincide with Italy’s first qualifying matches for the 2010 World Cup, Wyler Genève renews its association with the Italian team through a new licensing agreement to produce the official watch of the Italian national football team.

The watch is built around the brand’s unique shock-absorbing case and bears distinguishing features that are sure to appeal to Italian football fans. The most obvious of these is the colour of the dial and rubber strap, which is identical to the famous blue of the team's strip.

Adidas Originals launched the Low Pro Football campaign, a return to the style and elegance of the 60's.

Eleven Small Adidas Originals commercials are made by 180Amsterdam to launch the new adidas originals collection in France. 

The Adidas Low Pro Football collection, with 9 new versions of the Adidas world cup 66 shoe and also a range of football street wear clothing is in stores now..