Amongst the sea of blue and white flags and the swirling scarves, ears still ring from the terraces singing AR-GEN-TINA…AR-GEN-TINA…AR-GEN-TINA!!!

Borne in 1978 , in recognition of 10 PUMA players who helped steer Argentina to World Cup victory. From a country so synonyms with footballing glory, a legacy inspired this cult classic and etched itself into terrace history. Originally built as a lightweight court shoe, aptly accented with the national colours of the Argentinean flag - blue and white, the Argentina’s simple pattern and low profile was lovingly adopted by UK terrace fans throughout the dominance of the English teams in European football.

This spring, Puma is set to continue its love affair of African Football with a unique twist, by launching the celebratory ‘African Cup of Nations pack’.

Within Tsim Sha Tsui's gi Mall in Hong Kong, a small bidding cart for a special project has been set up by CLOT and adidas to help celebrate the mall's 1st anniversary. Two adidas football shirts were designed and will be available via charity auction.

The proceeds will be donated to Youth Business Hong Kong. The ballot style bidding will begin on January 18th, 2008 and conclude January 24th, 2008 at 11:00 pm.

As part of a long standing history with the Olympics , adidas has instituted The Original Games. Since 1928, adidas has been at every single Olympics, this collection celebrates not only one of the greatest sporting events in the world but also some of the most memorable moments in Olympic sporting history.

One day in 1925 Adolf (Adi) Dassler designed a pair of sports shoes; thereafter he began to study the science behind kinetics and footwear. By 1931 he and his brother Rudolph were selling special shoes for tennis players, and they soon began to design specific shoes for the needs of specific sports.

I think most of us love the vintage 70's and 80's Adidas Trefoil and maybe even want it back on the shirts. You can now make your own Christmas cookies in the shape of adidas' Trefoils while dreaming away thinking about the good old days.

The cookie cutters were created with adidas' founder Adi Dassler's parents in mind. Apparently the Dassler parents originally wanted their son to be a baker rather then create world's biggest football brand. Well, I guess that’s just the way the cookie crumbles.

On February 1, 2008 adidas Originals and Diesel will enter a four-year product collaboration by introducing the first adidas Originals Denim by Diesel collection. Two male and female jeans models will be available exclusively at adidas Originals stores worldwide.

In 2001 Peace One Day achieved its primary objective; having the UN general assembly adopt a resolution by all UN member states to formally establish an annual day of global ceasefire and non-violence. This International Day of Peace was September 21st.

To help raise awareness of peace one day , PUMA played a key role at a major gala event at London’s Royal Albert Hall where PUMA announced its long-term partnership with the organization.

Jochen Zeitz, CEO and Chairman: "We support the aim of Peace One Day and want to make a contribution to the generation of global peace on one day. Within our commitment, we will develop a special charity football collection, available in 2008. We are delighted to be a strong and long-term partner of this exemplary initiative."

Lumalive is a photonic textile, which uses cloth as a lighted graphic display medium. Developed by Philips Research Technologies, Lumalive integrates a flexible array of miniature coloured light-emitting diodes into a piece of cloth, which allows the cloth to display graphics, text, and animation.

Philips first unveiled a prototype of Lumalive at IFA 2005, and at IFA 2006, Philips demonstrated production-ready Lumalive as promotional clothing and upholstery. Although not commercially available yet, Philips is currently offering the textile to business partners for promotional purposes.

 Royals fans have been rated the most stylish in England!

In the first piece of research of its kind, Brylcreem interviewed football fans from all 92 English league clubs - 4,500 in total - asking them about their taste in everything from hairstyle, clothes labels, favourite drink and stylish holidays and nights out. Responses were graded out of 10 with a maximum points score of 60.

The Royals came out top of the shop, nudging out Northampton and Southampton. Their nearest Premiership rivals were Chelsea in fourth.

1 Reading 52
2 Northampton 51
3 Southampton 50
4 Chelsea 49
5 QPR 49

The Board of Management of PUMA AG welcomes the acquisition by the French luxury goods company Pinault-Printemps-Redoute (PPR) of the stake of Mayfair "Beteiligungsfondsgesellschaft" in PUMA as well as the intended voluntary public take-over offer by PPR to PUMA shareholders.

As a result, PUMA will not only receive the support of a financially strong and leading international company as it implements its Phase IV expansion strategy, but will also benefit from PPR’s global positioning, strong portfolio of premium brands and expertise in the retail business.

"Fashion has played a major part in the elevation of footballers to iconic status in modern society. Whether it be George Best's famous clothes shop, Alan Hudson's haircut or David Beckham's unique dress sense, the worlds of fashion and football have often intertwined. In From Best To Beckham, this relationship is brilliantly brought to life for the very first time. Entertaining and informative, the journey starts with the abolition of the maximum wage in the early 60's and focuses on key names, including George Best and Bobby Moore.

There are new interviews with 70's footballers such as Steve Perryman, Alan Hudson and Mike Summerbee, as well as with a wider range of famous names, like the tailor Dougie Hayward, who designed Bobby Moores suits. As well as documenting this unique history, the authors also talk to
players such as Millwall's Darren Ward and examine in depth the huge impact that England captain David Beckham has had on his contemporaries.
The book does not just focus on the players, however, It also charts the many influential street fashions that emanated from the terraces over the years, notably the widespread popularity of the Skinhead in the late '60's
and the birth of the Casual in the mid-70's. To that end, the authors have unearthed many fascinating testimonies from fans of all
persuasions, including the singer Kevin Rowland, the writer Irvine Welsh and members of Cardiff's notorious Soul Crew.

From Best to Beckham is a unique book: an amalgamation of history and entertainment mixed into one riveting read. It is brought to life by photographs taken by the great Terry O'Neill, one of the first lensman to spot and celebrate this remarkable relationship."