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Football Fashion

Reading fans rated UK's most stylish!

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 Royals fans have been rated the most stylish in England!

In the first piece of research of its kind, Brylcreem interviewed football fans from all 92 English league clubs - 4,500 in total - asking them about their taste in everything from hairstyle, clothes labels, favourite drink and stylish holidays and nights out. Responses were graded out of 10 with a maximum points score of 60.

The Royals came out top of the shop, nudging out Northampton and Southampton. Their nearest Premiership rivals were Chelsea in fourth.

1 Reading 52
2 Northampton 51
3 Southampton 50
4 Chelsea 49
5 QPR 49

PPR Buys Puma Stake, Offers £3.7 billion to Buy Firm

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The Board of Management of PUMA AG welcomes the acquisition by the French luxury goods company Pinault-Printemps-Redoute (PPR) of the stake of Mayfair "Beteiligungsfondsgesellschaft" in PUMA as well as the intended voluntary public take-over offer by PPR to PUMA shareholders.

As a result, PUMA will not only receive the support of a financially strong and leading international company as it implements its Phase IV expansion strategy, but will also benefit from PPR’s global positioning, strong portfolio of premium brands and expertise in the retail business.

The fashion of football

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"Fashion has played a major part in the elevation of footballers to iconic status in modern society. Whether it be George Best's famous clothes shop, Alan Hudson's haircut or David Beckham's unique dress sense, the worlds of fashion and football have often intertwined. In From Best To Beckham, this relationship is brilliantly brought to life for the very first time. Entertaining and informative, the journey starts with the abolition of the maximum wage in the early 60's and focuses on key names, including George Best and Bobby Moore.

There are new interviews with 70's footballers such as Steve Perryman, Alan Hudson and Mike Summerbee, as well as with a wider range of famous names, like the tailor Dougie Hayward, who designed Bobby Moores suits. As well as documenting this unique history, the authors also talk to
players such as Millwall's Darren Ward and examine in depth the huge impact that England captain David Beckham has had on his contemporaries.
The book does not just focus on the players, however, It also charts the many influential street fashions that emanated from the terraces over the years, notably the widespread popularity of the Skinhead in the late '60's
and the birth of the Casual in the mid-70's. To that end, the authors have unearthed many fascinating testimonies from fans of all
persuasions, including the singer Kevin Rowland, the writer Irvine Welsh and members of Cardiff's notorious Soul Crew.

From Best to Beckham is a unique book: an amalgamation of history and entertainment mixed into one riveting read. It is brought to life by photographs taken by the great Terry O'Neill, one of the first lensman to spot and celebrate this remarkable relationship."

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