Nottingham Forest announced that Victor Chandler is to continue to be the club's official sponsor until the summer of 2012.
The online bookmaker and gaming company has agreed a new two-year deal after a successful first season as the club's sponsor.
Forest's Chief Executive Mark Arthur said: "We are proud of our record of forging strong associations with our principle sponsors and delivering success for them.
"And we are delighted Victor Chandler has agreed to extend the sponsorship agreement for a further two years."
Victor Chandler, Chairman of the company that bears his name, added: "I am delighted to have reached an agreement to continue sponsoring Nottingham Forest for a further two seasons.
"This season has been a huge success and I am confident the team will secure promotion to the Premier League. The global television coverage of the Premier League offers worldwide media opportunities and will benefit our Far East business particularly."
Victor Chandler currently rate Forest as an 8/1 shot to win the Coca-Cola Championship this season and Evens to gain promotion to the Premier League.